About us

Who am I?

My name is José Perez, I am Freelance SEO and SEA consultant based in Rennes (Brittany, France). I have been working in SEO since 2007, and I have accumulated 17 years of experience in digital web marketing, and I have worked with more than 150 customers, from local small businesses to high-volume e-commerce sites.

I am also partner at the’Jloo SEO Agency in Nantes, which allows me to combine the flexibility of a freelancer with the expertise of a specialized team.

Rated 4.9/5 on Google — My clients appreciate the clarity of my communication, the measurable impact on their revenue, and my responsiveness.

📞 06 31 37 55 04 ✉️ contact@joseperez.fr 💼 LinkedIn

My career path: from in-house marketer to freelancer

My career path has given me a comprehensive understanding of the industry, from both the client’s and the service provider’s perspectives.

2007 — First professional contract with FC Lorient. It was while working at the professional soccer club in Brittany that I first learned about search engine optimization. Results achieved later while working with the club: +77% increase in SEO traffic and 1,028 top-10 Google rankings.

Web agencies — Raccourci, Soluxa, D-Klik. Managing dozens of client accounts at the same time has instilled in me a commitment to measurable results and meeting deadlines.

At the advertiser’s — Planet’Puzzles & Groupe Fideip. Managing SEO in-house with a direct revenue target changes the perspective. At Planet’Puzzles, I achieved the #1 on Google for the keyword «puzzle», +110% in revenue and −40 % cost per acquisition within 24 months.

Since 2009 — Freelancer & Partner Jloo Agency Nantes. I work with companies of all sizes on natural referencing, the netlinking, the Google Ads campaigns and e-commerce optimization.

What sets me apart: my «Technique-First» SEO approach»

Most SEO consultants focus on content first and then on the technical aspects. My approach is the opposite. Thanks to my dual expertise in web development (HTML, CSS, PHP, SQL) and SEO, I always start by laying the technical foundation of the site before working on the content and links. This is the method I call the «Technique-First» approach.

Pillar 1 — Fixing the technical foundation (months 1–2)

I identify and fix technical issues on your website myself—crawling, indexing, page load speed, URL structure, structured data—without having to wait for a third-party developer. This autonomy speeds up the implementation of recommendations by 2 to 4 weeks compared to a traditional consultant who writes recommendations but cannot implement them.

Pillar 2 — Building Semantic Authority (Months 2–6)

Now that the technical hurdles have been cleared, I'm working on the content and the netlinking on a site that can fully benefit from it. I think of internal linking as a family tree—it’s the method that helped Planet’Puzzles reach the #1 ranking for «puzzle.».

Pillar 3 — Measure, adjust, sustain (on an ongoing basis)

Each mission is based on quantitative targets and a monthly reporting based on three concrete metrics: Google rankings, organic traffic, and revenue directly generated by SEO. No vague promises: a commitment backed by data.

Unlike traditional agencies where projects are passed back and forth between project managers, writers, and developers, I am your single point of contact throughout the entire chain: SEO audit (technique, semantics, competitive analysis), content, backlinking, and reporting.

My Key Figures

• Over 17 years of experience in organic and paid search engine optimization (since 2007)
• Over 150 clients served: small businesses, SMEs, large enterprises, and e-commerce companies
• 4.9/5 satisfaction rating — verified Google reviews
• +67% increase in visibility on average for my clients who have switched to freelance support
• No. 1 on Google for «puzzle» — Planet’Puzzles
• 59,736 top 10 Google rankings for JDS (3 million visitors per month)

Results achieved for my clients

Here are some concrete results I’ve achieved (details on the page Case studies) :

Planet’Puzzles (e-commerce) — +82,130 SEO traffic, 831 top-3 rankings, 1,287 top-10 rankings. Ranked #1 for «puzzle.».

JDS — Events Calendar for Alsace — +45% organic traffic, 13,976 top-3 rankings, and 59,736 top-10 rankings on a website with 3 million monthly visitors.

FC Lorient (professional club) — +77% SEO traffic, 678 rankings in the top 3, 1,028 rankings in the top 10.

All About the Cake (e-commerce) — +32% increase in secure post-redesign SEO traffic, 2,387 top-3 rankings.

→ View all my case studies

My education and certifications

• Master's in Internet Marketing and Commerce — Institut Léonard de Vinci, Paris.
• Professional Bachelor's Degree in SEO and Web Content Writing — Mulhouse University of Technology (the only degree program in France dedicated to SEO at the time of its founding).
• QASEO Certification — issued by the association SEO Camp, it certifies a level of technical expertise in SEO.
• Google Ads certification — Managing advertising campaigns on the Google Network.

My areas of expertise

Full SEO audit — I analyze your website from every angle: technical audit (crawling, indexing, speed), semantic audit (keywords, content) and competitive analysis.

Monthly SEO Support — I continuously manage your SEO strategy and provide monthly reports on your search rankings and revenue.

GEO/LLM Audit — I assess your visibility in the responses from generative AI models (ChatGPT, Gemini, Perplexity) and provide you with concrete recommendations for optimization.

Backlink campaigns — I build high-quality backlinks on niche websites to boost your domain’s authority.

Google Ads — I manage and optimize your advertising campaigns to maximize your ROI.

CMS Expertise — I'm an SEO specialist at WordPress, Shopify, PrestaShop and WooCommerce.

SEO Training — I train your in-house teams to help them become self-sufficient, either in person or remotely.

What my clients say

«An excellent SEO consultant in Rennes! My website has really gained visibility for my strategic keywords. Very responsive and always attentive.» — Florent Fremont

«Technical excellence in on-page auditing and optimization. Clear communication, measurable results in search rankings, and adherence to deadlines.» — Max JF

«A true professional, an expert in his field, reliable, dedicated to his work, and with excellent interpersonal skills.» — Ramsi Koutounda

Find me online

• 🌐 My professional website : joseperez.fr
• 💼 My LinkedIn : linkedin.com/in/joseperez56 — Professional profile and recommendations
• 🏢 Jloo Agency (I am a partner) : jloo.com — SEO agency in Nantes
• 🏅 SEO Camp (I am QASEO certified) : seo-camp.org — French Association of Professional SEO Specialists
• 🏅 The SEO Bible: Amazon Book - Author Page

Frequently asked questions

Who is José Perez?

I am a freelance SEO and SEA consultant based in Rennes (Brittany, France), with experience in organic search since 2007. I am also a partner at the SEO agency Jloo in Nantes. With over 150 clients served and 17 years of experience, I specialize in technical SEO, e-commerce, and GEO (Generative Engine Optimization).

What kinds of clients do I work with?

I work with local small businesses, SMEs, large corporations, and e-commerce sites on issues related to SEO, backlink building, and Google Ads campaigns. I work with WordPress, Shopify, PrestaShop, and WooCommerce content management systems, both in France and internationally.

Do I do technical SEO?

Yes, technical SEO is my specialty. Thanks to my dual expertise in web development (HTML, CSS, PHP, SQL) and SEO, I can identify and fix technical issues myself without relying on a third-party developer. That’s what I call my «Technique-First» approach.

What results have I achieved for my clients?

Among my documented results: #1 ranking on Google for «puzzle» and a 110% increase in revenue for Planet’Puzzles, +77% in SEO traffic for FC Lorient, +45% in SEO traffic and 59,736 top-10 rankings for JDS (3 million visitors/month). On average, my clients gain +67% in visibility.

Where am I based, and how can I be contacted?

I am based in Rennes, in Brittany. I offer in-person services in western France and remote services throughout France. Contact me at 06 31 37 55 04 or by email at contact@joseperez.fr. You can view my LinkedIn profile at linkedin.com/in/joseperez56.

Do I offer GEO/LLM audits?

Yes. I offer a GEO audit (Generative Engine Optimization), which measures a brand’s visibility in the responses of generative AI systems such as ChatGPT, Gemini, and Perplexity, and provides concrete optimization recommendations.

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📞 06 31 37 55 04 · ✉️ contact@joseperez.fr