About us
Presentation
My name is José Perez and I'm a freelance SEO & SEA consultant based in Rennes, France. 17 years of experience in digital webmarketing.
My career path began in 2007 at Football Club de Lorient, where I discovered SEO. Since then, I've worked at all levels: in a web agency (Raccourci, Soluxa, D-Klik), for advertisers (Planet'Puzzles, Groupe Fideip) and now as a freelance consultant and associate at’Jloo SEO agency in Nantes.
What sets me apart: a dual competence SEO + web development (HTML, CSS, PHP, SQL) that allows me to identify and correct technical problems myself, without waiting for a developer.
Over the years, I have accompanied more than 150 customers - from local VSEs to major accounts - on SEO, netlinking, Google Ads campaigns and e-commerce optimization projects. Among my achievements: 1st position for the keyword «Puzzle» on Google, 110% in sales and -40% in CPA in 24 months for Planet'Puzzles.
Holder of a Master of Internet Marketing & Commerce (Institut Léonard de Vinci, Paris) and a Professional degree in SEO and web copywriting (IUT Mulhouse), I am also certified Google Ads and QA SEO.
My approach is simple: transparency, measurable results, and a single point of contact to manage your entire digital strategy. No vague promises - quantified objectives, clear monthly reporting, and a long-term commitment.
Since 2009, I've been helping companies boost their online visibility with tailor-made SEO strategies. Are you looking for an SEO freelancer to replace or complement your current provider? I can provide you with a rapid audit of your site, a clear strategy over 6 to 12 months, and monthly reporting on your positions and sales generated by SEO.
- 17 years' experience in digital marketing
- Dual skills: SEO + Web development
- SEO / Google Ads consultant
By replacing their SEO service provider with freelance support, my customers have obtained an average of +67% in visibility and lower SEO costs thanks to a single point of contact, with no agency fees.
★ MY SKILLS ★
- SEO audit technique, semantics, competitive
- SEO Consultant and monthly support
- Netlinking
- Mastery PrestaShop CMS SEO, Shopify, WooCommerce
- Google Ads campaign management
What does a freelance consultant do?
Is your current service provider lacking in results or transparency? As an SEO freelancer, I'll take over the existing file (audit of existing strategy, analysis of reports, review of link contracts) and propose a prioritized action plan with quantified objectives and a first review date.
I often intervene after a mixed first experience with an agency or freelancer. I review your data (Search Console, Analytics, positions, backlinks), explain what's working and what's not, and set up a clear roadmap that your team can understand.
I'm passionate about the web in general and I've been doing it for 17 years now. I've worked for both advertisers and web agencies, with a results-oriented culture. My role is to quickly diagnose why your current SEO isn't delivering (poor targeting, bad content, questionable netlinking...) and to correct the trajectory without starting from scratch.
Experience as an SEO / SEA consultant
I've taken over and optimized SEO strategies implemented for more than 150 customers, transforming unprofitable budgets into measurable levers for growth. Web marketing is a vast field, which is why I decided to specialize in order to offer you the best skills or tools to carry out your SEO successfully.
I'll listen to your needs and objectives and make you a customized offer. I work for clients in Paris, Marseille, Lyon, Toulouse, Nice, Nantes, Strasbourg, Montpellier, Bordeaux, Rennes, Lille...
How do you become an SEO project manager?
The SEO consultant is a key element in the acquisition of online traffic. Increasingly called upon to assist websites to increase traffic from search engines, this profession is becoming more democratic. But how do you become SEO consultant ?
Currently, there is only one training with a focus on SEO For example, a professional degree in SEO and web copywriting in Mulhouse. There are also courses in marketing and IT that include SEO as a basic skill, but it's up to you to perfect your skills by reading up, taking part in external training courses and, above all, doing company internships. Many SEO consultants are self-taught.
SEO requires a minimum of technical knowledge to understand how websites work, the ability to analyze numerous data sources and a definite penchant for editorial work to produce quality content.
The skills acquired in the course of conventional training will enable us to approach the website referencing but there's still a long way to go if you want to make a real impact, especially on high-volume sites. To go further and become a true SEO expert, It requires determination, curiosity and many hours of practice. There are no shortcuts. It's only the hours you put in that will bring you to a high level of recognized, cutting-edge expertise. The SEO expert delivers comprehensive expertise with best practices and optimal processes.
SEO project manager: your ally in maximizing your online visibility
If you're looking for improve the visibility of your website or your online store, you've probably heard of the role of the SEO project manager. But do you know exactly how this professional can transform your digital strategy? SEO, or natural referencing, is a complex discipline, requiring the perfect coordination of a number of actions: technical, editorial and strategic. Today, I'm going to explain why this profile is indispensable, what it can bring to your company, and how to choose it.
What is an SEO project manager?
An SEO project manager is like the conductor of your digital strategy. He makes sure that every action taken to improve your SEO is coherent and aligned with your objectives. Whether it's a technical audit, the content creation or backlink management, its role is to organize, supervise and measure results.
What differentiates it from a consultant or SEO specialist, is his ability to coordinate all stakeholders: developers, copywriters, marketing teams and management. He has a vision of the big picture, but is also able to dive into the technical details if necessary. In my opinion, this role is crucial, as it ensures that all your SEO actions work together for maximum results.
Why does your company or online store need an SEO project manager?
Perhaps you already manage some of your SEO in-house, or you've outsourced certain tasks to an agency. But do you have someone to coordinate it all? Here's why an SEO project manager can be your best investment.
- Coordination and coherence
SEO is a field where every detail counts. Without a clear, structured vision, you run the risk of wasting time and resources on ineffective or even counter-productive actions. An SEO project manager ensures that everything is aligned: from technical optimization to content strategy. - Strategic and operational vision
It's not just about working on keywords or backlinks. The SEO project manager defines a global strategy that meets your business objectives: attracting qualified traffic, increasing conversions and boosting brand awareness. - Adapting to change
SEO is constantly evolving. Google regularly updates its algorithms, and the competition is becoming ever fiercer. An SEO project manager keeps you up to date and adapts your strategy so that you don't lose ground. - Measurable return on investment
With it, every action is tracked and measured. You know exactly what works, and where to adjust your efforts to maximize your results.
The main tasks of an SEO project manager
To give you a clear idea, here are the main stages in the work of an SEO project manager.
- SEO audit complete
- Technical analysis: detection of errors preventing your site from being properly indexed (speed, tags, URLs, etc.).
- Semantic audit : search for the most relevant keywords for your sector.
- Competitive research: see what your competitors are doing better, and identify your opportunities.
- SEO strategy development
- Set clear objectives: increase traffic, improve positions, or generate leads.
- Define a precise action plan with milestones and priorities.
- Project management
- Coordinate technical, editorial and marketing teams.
- Monitor tasks and resolve any blockages.
- Performance reporting and analysis
- Measure key KPIs: positions in SERPs, organic traffic, conversion rate.
- Provide clear reports and propose adjustments based on data.
The essential skills of an SEO project manager
To fulfill these missions, an SEO project manager needs to combine several skills.
- Technical expertise
He or she must understand the basics of web development, and master the SEO tools such as Google Search Console, Ahrefs, or Screaming Frog. - Analytical skills
A good SEO project manager knows how to interpret data in order to make concrete recommendations. - Management skills
His role is to coordinate the various teams, so he needs to be a good communicator, able to motivate and organize. - Strategic vision
It needs to understand your business objectives and translate them into measurable, effective SEO actions.
How do you choose the right SEO project manager for your company?
Here are my tips for finding the right professional to meet your needs:
- Check your experience
Ask them if they've worked on similar projects. For example, has he ever supported an online store in your sector? Are the results measurable? - Ask concrete questions
- What tools do you use for auditing and follow-up?
- How do you manage collaboration between teams?
- Can you provide strategic recommendations after the audit?
- A personalized approach
Avoid standardized solutions. Your industry, your objectives and your constraints must be at the heart of its strategy.
The benefits of an SEO project manager for your digital strategy
When you call on the services of an SEO project manager, you can be sure of clear, structured management. Here's what it can do for you:
- Time-saving : He takes care of everything, from strategy to execution, so you can concentrate on your business.
- Measurable results Thanks to precise KPIs, you'll know exactly what your SEO investments are bringing in.
- A competitive advantage : With a well-executed strategy, you stay ahead of your competitors, even in saturated markets.
Entrust your SEO strategy to an expert
An SEO project manager isn't just a technical expert, he's a strategist who can turn your objectives into concrete results. Whether you're a company looking to boost your visibility, or an online store looking to increase sales, this profile is an invaluable asset.
Customers emphasize the clarity of communication, measurable results in terms of sales and responsiveness, all of which are essential when replacing an SEO provider.
Ready to take your SEO to the next level? Contact an experienced SEO project manager and maximize your potential today!
