SEO case studies: discover the results achieved
- We have provided SEO support for over 150 websites (e-commerce, media, sports clubs, etc.).
- Goal: More leads and sales, not just more traffic
+821% increase in SEO traffic in 14 months
Background
The company has been selling puzzles online for 12 years. It became the European leader within just a few years. Their online catalog features more than 10,000 puzzles.
Problem / Objective
How to appear on the first page for keywords like «1,000-piece puzzle»
The site lacks visibility in Google's eyes.
Actions Taken
Redesign the directory structure to resemble a family tree.
Launch of a targeted email marketing and affiliate marketing campaign
Optimizing product listings
Results
+82% SEO traffic
831 top-3 rankings
1,287 top 10 rankings
+321% increase in SEO traffic since the redesign over the past 6 months
Background
Supplier and wholesaler of baking supplies and cake decorating tools, fondant, edible photos, and cake pans at very attractive prices.
International expansion planned
Problem / Objective
Many unnecessary URLs crawled by Googlebot
Ensuring a Successful SEO Redesign
Multilingual support and proper indexing by Google.
Actions Taken
Fixing technical issues
Targeted backlinking campaigns focused on niche media to boost authority.
Results
Securing rankings for strategic keywords
+321% SEO traffic post-redesign
2,387 top-3 rankings
2,775 entries in the top 10
+771% increase in SEO traffic in 9 months
Background
FC Lorient, a professional French soccer club based in Brittany, uses its official website as its primary digital point of contact with its fans.
Problem / Objective
The site has strong organic authority. Competition from score aggregators (Flashscore) and URL structures that are sometimes complex for the store's products.
Actions Taken
Optimizing meta tags
Optimization of Core Web Vitals Implementation of microdata on Google (Rich Snippets).
Results
+77% in SEO traffic
678 top-3 rankings
1,028 top 10 rankings
+451% increase in SEO traffic over 12 months
Background
JDS is the guide to leisure activities, events, and shows in Alsace.
The site attracts about 3 million visitors per month, making it a leader in local SEO in France.
Problem / Objective
How can we maintain stable traffic when 80% of content becomes obsolete every week?
Strike a balance between «Hot Content» (events) and «Cold Content» (permanent guides).
Actions Taken
Technical and semantic SEO optimization
Targeted backlinking campaigns focused on top publishers.
Creation of «hub» pages for each major city (Strasbourg, Mulhouse, Colmar).
Results
In just one year, we’ve managed to rank the website on the first page of Google for most of its strategic keywords.
+45% in SEO traffic
13,976 top-3 rankings
59,736 in the top 10
