Formation SEO : Programme, Tarif, Certification | Jose Perez

Boost your visibility on Google with SEO training designed by an experienced SEO consultant, off the beaten track of conventional SEO agencies. From e-merchant to freelance, Learn how to master your SEO and generate concrete results.

What is SEO and why train?

Let's start with the basics. SEO, or Search Engine Optimization, refers to all the techniques used to improve a site's ranking on search engines. It may sound technical, but in reality it's a combination of art and science. Whether you're a local business or online store, SEO is the key to attracting qualified traffic.

But why invest in training? Because learning SEO will empower you. You'll understand why your site isn't generating enough clicks, how your competitors are attracting customers, and how to optimize your marketing efforts. It's knowledge that, believe me, always pays off in the end.

Types of SEO training available

Today, there are a multitude of options for learning SEO, but not all of them are equal. Here are the main categories:

1. Online training

These courses are ideal for those with busy schedules. You can learn at your own pace, at home, with videos or interactive modules. Platforms such as Udemy and Coursera offer courses suitable for beginners and more experienced learners alike.

My opinion: They're a good place to start if you're on a tight budget or want to test your interest in the subject. However, they sometimes lack interactivity.

2. Face-to-face training

If you prefer more immersive learning, face-to-face training is for you. They often take place at an agency or university. You'll be able to ask your questions directly to an expert, which is a big advantage.

My opinion: Ideal for those who like to learn in a group. However, travel and time constraints can be an obstacle.

3. Customized training

Would you like training tailored to your specific needs? Tailor-made training courses, usually offered by SEO consultants, are an excellent option. The trainer analyzes your site and teaches you techniques adapted to your sector.

My opinion: This is the most effective option if you're prepared to invest more. The return on investment is often very rapid.

Criteria for choosing an SEO training course

I know it can be difficult to choose between all these options. Here are the criteria I recommend you consider:

• Trainer competence Check your experience and achievements. A good trainer must have a proven track record.
• Visit training content Make sure it covers solid basics (keywords, backlinks, technical SEO) and advanced aspects (content creation, strategy).
• Participants' opinions Consult our testimonials to avoid unpleasant surprises.
• The format : Choose a format that suits your learning style.

What results can you expect from SEO training?

Once you've taken a training course, you'll be able to analyze and optimize your site on your own. You'll learn how to choose relevant keywords, improve your site's speed, and how to create content that appeals to your visitors and to Google. Imagine the savings you'll make by reducing your dependence on agencies or freelancers for every optimization!

Frequently asked questions about SEO training

Here are some answers to the most frequently asked questions:

• How long does it take to learn SEO? This depends on the course and your starting level, but you should expect to spend anywhere from a few days to several weeks.
• Can you learn SEO on your own? Yes, but it will take longer. Structured training can speed up the process.
• Is SEO training right for small businesses? Absolutely. It will help you achieve significant results without blowing your budget.

Would you like training to improve your Google ranking?

Opt for a professional introduction to organic search engine optimization. SEO training will give you all the skills you need to develop your site's visibility on search engines like Google.
The world of SEO is foreign to you and you want to acquire the basics to master the main concepts of SEO, to understand how engines like Google work? Then don't hesitate, this training course, open to all, is made for you.

If you want to learn the basics of natural referencing, The SEO «Getting Started» training course is for you. Many of our customers who come for training want to manage the SEO of their sites themselves. Our advanced SEO training will enable you to perfect your skills in advanced SEO techniques.

Visit natural referencing is the best strategy to adopt over the medium term. Together, we carry out an audit of your website's SEO, including the factors that are blocking search engines. Over 200 criteria are analyzed, and together we define the actions to be taken.

There's no point believing that simply having good content will get you good SEO results.

60% of clicks are concentrated on the first 3 results, so it's essential to be present in the first position if you want to receive traffic to your website.

I'll advise you on the tools you need to carry out a complete analysis of your website, as well as a step-by-step strategy and action plan...

You'll then be able to optimize your website according to search engine algorithms.

You're about to discover a step-by-step method designed for SEO beginners who want to learn white hat strategies and techniques.

From auditing your website to implementing SEO optimizations, You'll be on your own to develop your website's visibility in Google search results.

SEO is a strategy that requires organization, technical and editorial skills to position you ahead of your competitors.

I keep a close eye on the latest technological developments on a daily basis to give you the best possible SEO advice. The art of positioning a website is a technique that requires many years of experience, testing, success and failure to know what works and what doesn't on websites. Google doesn't communicate about its algorithm, which is why the natural referencing can only be learned by experimenting with different webmarketing strategies.

I propose a formation rédaction seo 1er sur Google, sinon rien by helping you optimize this lever for acquiring targeted traffic on the Internet.

SEO Training Program

Customized SEO training - 1 or 2 days

📋 Module 1 (morning J1): Live audit of your site - identifying the 10 critical obstacles

📋 Module 2 (afternoon J1): Keyword research & content strategy

📋 Module 3 (J2 optional): Netlinking, SEO migration, KPI measurement

💶 Rate: €1,200 / day

The SEO trainer

I've been referencing websites on Google for companies based in Paris, Lille, Toulouse and Lyon for 17 years. I've acquired numerous tools developed in-house to quickly improve your visibility on search engines.

Training objectives

• Define search engine sorting criteria.
• Establish your SEO strategy.
• Acquire techniques to improve visibility and referencing on the Web.
• Learn the basics of SEO to supervise a developer/integrator.
• Master advanced SEO techniques.
• Tracking and analyzing your ranking

Start a training course with me?

Tell me about your needs and I'll get back to you as soon as possible.

Contact me at