Carry out a keyword study for your search engine optimization
In this article, you'll discover the different steps I use to carry out a complete keyword study to optimize your Google referencing.
Introduction
Keyword research is the first step in any SEO project.
It will identify the keywords searched for by Internet users with the least possible competition.
You have to think in terms of quality, not quantity.
In fact, it's no good positioning yourself on terms that are too general and won't be relevant, nor will they generate conversions for your website.
It's best to focus on long-tail keywords, where search volume is low, but commercial intent is high.
These are generally expressions made up of 2 or 3 words at most, which are very precise about the user's search intention.
There are a number of tools to help you achieve this SEO audit to analyze and find the right keywords.
In your SEO strategy on Google, you can use 3 criteria:
- The volume of traffic generated by this keyword on your website.
The keyword must generate a minimum of 500 searches/month to bring you a minimum amount of targeted traffic on the first page. - The quality of the traffic generated by this keyword. It's best to position yourself on text that's as specific as possible to your products/services, so that visitors leave your website. This also gives a signal to Google's algorithm.
- The commercial intent that the keyword generates, i.e. whether the keyword is associated with a term where there is an intent to buy, such as «buy + keyword», «store + keyword».
Webmasters write page content with words that come to mind, without thinking that each word used will be important for generate traffic qualified.
Competitive analysis
The first step in choosing the right keywords is to analyze the competitors who are already in your field and who are ranking on your queries.
2 SEO tools (available free of charge) can help you analyze your competition:
Yooda insight
Semrush competitive map
The long tail is made up of little-used words which, due to their low use by Internet users, will be less competitive and easier to position in search engines.
The longer the expression used by the surfer, the more likely it is to convert the prospect into a customer.
To find these keywords, you can use tools such as Semrush and https://kwfinder.com.
It's best to position yourself on key phrases such as «Achat puzzle chat» or «longue traine», which will be more targeted than the keyword «Puzzle».
Examples of commercial keywords below. You can download the list of words to target and integrate into your web pages by clicking here.
- How to get rid of (problem)
- Comparative (product name / type)
- Compare (product name / type)
Free/paid keyword research tools
Free keyword research tools
Google keywords planner, formerly known as Google keyword generator, gives you precise weighted average search volume over the last 12 months.
This tool for optimizing Google adwords (SEM) campaigns is very useful when using SEO.
Ubersuggest
This tool enables you to quickly see the search volume for a keyword, as well as its CPC on Google Adwords.
Ubersuggest
Answerthepublic
It's different from other tools in that it won't give you the search volume for each keyword, but will allow you to retrieve the questions that Internet users are asking in your environment.
Paid keyword research tools
Semrush
This comprehensive paid tool (free for up to 10 queries/day) enables you to carry out in-depth research into the expressions to be targeted in your web pages.
Semrush is used by many SEO professionals.
This semantic tool allows you to identify the lexical fields used by Internet users with search volumes in order to build your site's tree structure in the same way.
Since 2003, Semrush has been measuring the evolution of any website's traffic, based on volume and positions in search results.
Kwfinder
This tool allows you to analyze keyword volume and competition for first-page ranking (keyword difficulty).
Seasonality of a theme
The disadvantage of these tools is that they do not measure the evolution of search interest over time.
To measure the seasonality of a query, you can use Google trends, which has been measuring the evolution of searches since 2004.
Research comparison seo agency / freelance SEO
Semantics
The easiest way to multiply your entry points is to use synonyms to improve your positioning on numerous key expressions.
LSI graph can help you find semantic keywords in relation to a targeted expression, giving you the steps to follow and the right words to use to optimize your lexical field.
With these tools, you'll be able to define a list of strategic keywords or expressions on which you want to position yourself.
The evolution of search algorithms now favors precise search intentions, making the identification of long-tail queries essential for capturing qualified traffic. Integrating semantic data and analysis of users' frequently asked questions significantly enriches your keyword research for a more effective SEO strategy.
A keyword research is an essential component of a comprehensive SEO analysis to target the right queries.
For effective keyword research, use the best SEO plugin on WordPress can be of great help.
Well-conducted keyword research is the cornerstone of any successful SEO training to improve your visibility.
Keyword research is fundamental to determining the right price of an SEO article and ensure that it meets the expectations of Internet users.
A well-conducted keyword study is essential to estimate the right price for a high-performance SEO article.
Une étude de mots-clés approfondie est la base pour déterminer le price of an SEO article justifié et garantir un contenu performant.
Apprendre à réaliser une étude de mots-clés est une compétence fondamentale enseignée dans des programmes comme la formation SEO Romain Pirotte.
Personalized, no-obligation analysis, response within 24/48 hours with 3-5 concrete quick wins.
150 entrepreneurs have already put their trust in us
🔒 Your data is never shared with third parties
