Improve my website's SEO: The complete guide to more visitors

Updated on April 22, 2026 by José PEREZ

You've got an online site, it works, it's pretty, and yet visitors aren't coming. Or very few. I've experienced this frustration myself, and I know it can make you want to give up. But before you throw in the towel, let me tell you something: the problem is almost never your site itself. The problem is that Google doesn't yet know why it should show it to visitors.

In this guide, I'll take you through the seven fundamental pillars of SEO. I won't be content with theory: each part contains concrete actions, tools you can use right now, and my personal opinion forged by years of practice. Whether you're a complete beginner or already have a few notions, you'll find here a clear roadmap for methodically and sustainably improving your site's visibility on Google.

Key points to remember from this article

• Referencing is based on 7 complementary pillars technical, on-page, content, authority, user experience, measurement and error avoidance.
• Before optimizing anything, you need to perform a SEO audit to identify your real weak points.
• Visit loading speed and mobile compatibility are no longer bonuses: they're a must. prerequisites imposed by Google.
• Each page of your site must target a precise keyword aligned on a search intention identifiable.
• Visit quality backlinks remain one of the most powerful ranking factors, but they have to be earned.
• Visit internal networking, is one of the easiest levers to activate for rapid results.
• Regularity always wins out over intensity: better to publish one solid article per week than ten mediocre articles in one month.
• Tangible results generally appear between 3 and 6 months methodical work.

Let's start with the foundations, because without them, everything else collapses.

Conduct an SEO audit of your site first

I often compare SEO to renovating a house. You'd never start renovating without taking stock of the situation, would you? An SEO audit is exactly that: an exhaustive diagnosis that reveals what's working, what's wrong, and what needs urgent attention.

Without this prior audit, you risk spending hours optimizing cosmetic details while a major technical problem prevents Google from accessing half your pages. I've seen this happen more often than I'd like to admit.

This comprehensive guide will help you improve my site's SEO for appear on the first page of Google.

This guide to improving my site's SEO will give you the keys to appear on the first page of Google.

Free tools for your first audit

The good news is that you don't have to spend a dime to get a reliable diagnosis. Here are the tools I use systematically:

• Google Search Console It's the official Google tool, and it's completely free. It tells you which pages are indexed, what errors Google encounters when crawling your site, which keywords generate impressions, and much more. If you had to use just one tool, this would be it.
• Google PageSpeed Insights It analyzes your site's loading speed, both on mobile and desktop devices, and gives you a score with precise recommendations.
• Screaming Frog (free version): this little program scans your site just as a Google robot would. It detects broken links, missing tags, problematic redirects and orphan pages. The free version is limited to 500 URLs, which is more than enough for most sites.
• Ubersuggest Developed by Neil Patel, this tool gives you an overview of your current positioning, your keywords, and the SEO errors detected on your site.

What to look for first

When carrying out your audit, you should first focus on three aspects: the indexing errors (pages that Google cannot read or refuses to index), the loading speed (an official grading factor for several years now), and orphan pages (pages that exist but have no internal link, making them virtually impossible to find).

My opinion on this step is unequivocal: it's non-negotiable. Devote half a day to it before you touch anything else. You'll save a lot of time later on.

Now that you have a clear picture of the situation, let's tackle the technical issues.

Correct technical errors that slow down your search engine optimization

Technical errors are, in my opinion, the most pernicious. They're often invisible to the human visitor, but they're perfectly visible to Google's robots. And a robot that stumbles upon an error is a robot that passes on and explores a competitor's site.

Crawling and indexing errors

Crawling is the process by which Google's robots crawl your site to discover and analyze its content. If this process is impeded, your pages will never be indexed, and therefore never appear in search results.

The most frequent causes are a robots.txt that blocks access to entire sections of your site, a noindex forgotten on certain pages (I see this regularly on WordPress sites whose owners have inadvertently checked the famous box in Settings > Reading), or the absence of an XML sitemap properly submitted to Google.

By following this guide to improving my site's SEO, you'll be able to how do I know if my site is well referenced?.

To really improve my site's SEO, it is crucial to know whether my site is well referenced.

404 error pages

A 404 error is a page that no longer exists, but to which internal or external links still point. A few isolated 404 errors are not dramatic, but a site that accumulates dozens of them sends a signal of negligence to Google. Worse still, each 404 error represents wasted SEO juice: the value that these links could have transmitted to your active pages is simply lost.

The solution is simple: identify these errors via Search Console or Screaming Frog, then implement the appropriate 301 redirects to the most relevant pages.

HTTPS certificate problems

Since 2018, Google has been flagging sites in HTTP (without the «S») as «insecure». Beyond the warning that drives your visitors away, the absence of HTTPS is a negative ranking factor. If your site is not yet in HTTPS, contact your web host: most now offer free SSL certificates via Let's Encrypt.

XML sitemap and robots.txt file

These two files are the instructions you give to Google's robots. The sitemap tells them, «Here are all the important pages on my site.» The robots.txt file tells them, «Here are the areas you can crawl, and those you should ignore.» If either is missing, misconfigured or contradictory, you create confusion, and confusion, in SEO, always results in a loss of visibility.

Here is a checklist of essential technical checks:

Let's move on to a subject that can single-handedly transform your results: site speed.

Optimize your site's loading speed

I'm going to be straight with you: a slow site is a doomed site. Not just because Google penalizes it in its algorithm (which it has officially been doing since the introduction of Core Web Vitals), but also because your visitors won't wait for you. Studies show that 53 % of mobile users leave a page that takes more than three seconds to load. Three seconds. That's how long it takes to lose half your potential audience.

The most common causes of slowness

In my experience, the culprits are almost always the same:

• Images that are too heavy The number one cause by far. A photo taken directly from a camera or image bank can weigh several megabytes. Multiply that by ten images on a page, and you get an abysmal loading time.
• Low-end accommodation Your host is your car's engine. Shared hosting at two euros a month, shared with hundreds of other sites, is bound to be slower than dedicated hosting or a quality VPS.
• An overloaded WordPress theme Some «all-in-one» themes include dozens of features, of which you only use a fraction. Each unnecessary feature is additional code that the browser has to load.
• Too many plugins Each plugin adds CSS and JavaScript files. I've seen WordPress sites with forty active plugins, half of which were redundant or obsolete. The result was predictable: a loading time in excess of eight seconds.

Concrete solutions

• Compress your images before uploading them. Tools such as TinyPNG, ShortPixel or Imagify reduce the weight of your images from 60 to 80 % without any visible loss of quality. You can also use the WebP format, which is lighter than JPEG or PNG.
• Enable caching A plugin like WP Super Cache or W3 Total Cache stores a static version of your pages, so the server doesn't have to rebuild them on each visit.
• Use a CDN (Content Delivery Network): a CDN like Cloudflare distributes your site's content from servers located all over the world, reducing response times for visitors geographically distant from your main server.
• Change host if necessary I know it sounds like a big decision, but a good hosting provider makes a dramatic difference. Solutions such as o2switch, Kinsta or SiteGround offer much better performance than discount hosting.

Now that the technique is solid, let's move on to what your visitors actually see: the content of your pages.

Optimize your title tags and meta-descriptions

The title tag is the blue clickable title that appears in Google results. It is, without exaggeration, the most decisive element of your on-page SEO. A well-written title tag alone can move your page up several positions, while increasing your click-through rate.

Common mistakes

I regularly see sites where all the pages have the same title (often the site name), titles that are too long and are truncated in the results, or titles that don't contain any relevant keywords. Each of these errors is a missed opportunity.

How to write an effective title tag

My method is as follows: place your main keyword at the beginning of the title, add a differentiating element or a benefit, and stay below the 60 characters to avoid truncation. For example, for this article, instead of «My blog - Improving SEO», I prefer «Improving my site's SEO: the guide». The keyword is at the top, the promise is clear, the length is controlled.

Meta-description: your selling point

The meta-description doesn't directly influence your position in the results, but it does massively influence your click-through rate. This is the small grey text that appears below the blue title. If it's missing, Google generates an automatic excerpt, often not very engaging. If it's well written, it gives the reader a compelling reason to click on your link rather than the competitor's.

Stay under the 155 characters, Include your main keyword (it will appear in bold in the results), and formulate a concrete promise or benefit. Think of the meta-description as your page's trailer.

Structuring your content with Hn tags

Hn tags (H1, H2, H3, etc.) are the titles and subtitles of your pages. They're not just for visual formatting: they create a semantic hierarchy which Google uses to understand the structure and themes of your content.

The basic rule

Each page must contain only’a single H1 (your main title). Then use H2s for large sections, H3s for subsections within H2s, and so on. Never skip levels (no H3 directly after an H1 with no H2 in between), and never use Hn tags for purely aesthetic purposes.

I've audited dozens of sites whose owners used H2s or H3s simply because they liked the associated font size. It's a mistake that completely confuses the message sent to Google.

A concrete example

Let's imagine an article on baking. A bad structure would look like this: an H1, then directly an H4 «Ingredients», then an H2 «Baking», then an H1 «Tips». It's incoherent, messy, and Google doesn't know what to do with it.

A good structure would be: H1 «How to make a successful chocolate fondant», H2 «Ingredients required», H2 «Preparation stages», H3 «Preparing the dough», H3 «Cooking and resting time», H2 «Tips for a perfect fondant». The logic is clear, both for the reader and for the robots.

Optimizing your URLs for SEO

URLs are an SEO signal that many site owners underestimate. A good URL is short, readable, descriptive and contains your main keyword.

Compare these two URLs:

• votresite.fr/?p=48291
• votresite.fr/ameliorer-referencement-site

The first communicates no information, either to Google or to your visitors. The second is explicit, memorable and contains relevant keywords.

A few simple rules: avoid using accents in your URLs, delete empty words (the, the, from, and...), use hyphens to separate words, and above all, don't modify your URLs. never the URL of a page already indexed without setting up a 301 redirect. Otherwise, you lose all the SEO benefits accumulated by this page.

Work on your site's internal linking

If I had to choose just one optimization lever to recommend to a beginner, it would be internal linking. It's free, it requires no special technical skills, it's entirely under your control, and its impact is often spectacular.

Internal links are all the links you create between the different pages of your own site. Each internal link fulfils two essential functions: it helps your visitors to navigate logically through your content, and it helps Google to discover, understand and prioritize your pages.

How SEO juice flows

Imagine that every page on your site has a certain amount of «SEO value». When page A links to page B, it passes on some of that value to page B. The more internal links a page receives, the more important Google considers it to be within your site. That's why your most strategic pages should receive the highest number of internal links.

My practical strategy

Every time I publish a new article, I apply a simple rule: I create at least two or three links to existing articles and I return to two or three old articles to insert a link to the new content. This constant to-and-fro weaves a coherent web of links that strengthens the site as a whole.

The most common mistake I see is to place internal links only in the navigation menu. The menu is fine, but it's not enough. The most powerful links are those that appear in the body of the text, in a natural, contextual way.

Optimizing your images for SEO

Images represent, on average, more than half the total weight of a web page. Ignoring them in your SEO strategy would be a considerable mistake, especially as they offer the potential for additional traffic via Google Images.

The alt tag: essential

The alt (alternative text) is a textual description of your image. Google doesn't «see» images like a human being: it needs this description to understand their content. Write alt tags descriptive and natural, by integrating your keywords where relevant, without resorting to forced over-optimization.

File naming

Before even uploading an image, rename the file. A file named IMG_20240315_182934.jpg doesn't tell Google anything. A file named fondant-chocolat-maison.jpg is far more informative.

Compression and format

As I mentioned in the section on speed, systematically compress your images and give preference to the WebP format, which offers an excellent quality/weight ratio. Plugins like ShortPixel or Imagify can automate this process on WordPress.

Now that your pages are technically sound and properly optimized, let's talk about what will fill them: the content.

Understand the research intention before writing

It's a concept that has transformed the way I create content, and I'm convinced it will transform the way you do. Search intent is the underlying reason why someone types a query into Google. And if your content doesn't match that intent, it will never rank, no matter how hard you try to optimize it.

The four types of intention

• Informational The visitor is looking to learn something. Example: «how natural referencing works».
• Navigation It searches for a specific site or page. Example: «Google Search Console login».
• Commercial It compares options before making a purchase. Example: «best WordPress SEO plugin».
• Transactional ready to act (buy, register). Example: «buy SEO training online».

How to identify intent

The most reliable method is also the simplest: type your keyword into Google and analyze the results on the first page. If Google displays mainly guides and tutorials, the intention is informational. If it's product pages and comparisons, the intention is commercial or transactional. Adapt your content accordingly, because going against the grain of the dominant intent is a losing battle.

Effective keyword research

Keyword research is, in my opinion, the most strategic step in the whole SEO process. It determines whether you're going to spend months writing content that nobody is looking for, or whether you're going to target real queries with concrete traffic potential.

Short-tail vs. long-tail keywords

Short-tail keywords are short, generic queries: «référencement», «SEO», «site internet». They have a high search volume but fierce competition. Long-tail keywords are longer, more specific queries: «how to improve my WordPress site's SEO for free». Their volume is lower, but competition is lower and visitors are more qualified.

My advice is categorical: if your site is young or not very established, concentrate on exclusively on the long tail. This is the smartest strategy for building your authority gradually, without exhausting yourself against unbeatable competitors.

Step-by-step method

1. Start with a broad topic related to your business.
2. Type it into Google and note the automatic suggestions that appear.
3. Scroll to the bottom of the results page and find the related research.
4. Use AnswerThePublic to find out what questions Internet users have on the subject.
5. Run these ideas through Ubersuggest or Google Keyword Planner to obtain monthly search volume and SEO difficulty.
6. Select keywords that combine a sufficient volume and a accessible difficulty.

This process takes time, but it's the foundation of your content strategy. Without keyword research, you're shooting in the dark.

Write long, useful and well-structured content

There is a well-documented correlation between content length and position in Google results. Pages that rank in first position contain, on average, between 1,500 and 2,500 words. But beware: length alone is not enough. A 3,000-word article full of empty chatter will always be outclassed by a dense, relevant and well-structured 1,500-word article.

The E-E-A-T concept

Google evaluates the quality of your content according to four criteria it calls E-E-A-T : Experience (experience), Expertise, Authoritativeness (authority), and Trustworthiness (reliability). In other words, Google wants to know if you have real experience of the subject, if you are competent, if other sources recognize you as reliable, and if your content is trustworthy.

In my opinion, E-E-A-T is not a technical score to be optimized, but a philosophy of content creation. Write about what you really know, share your personal experiences, cite your sources, and be transparent. Google is becoming increasingly adept at distinguishing authentic content from generic content.

The ideal publication frequency

I'm often asked the question, «How many articles per week should I publish?» My answer is always the same: regularity takes precedence over volume. One quality article a week is infinitely preferable to five sloppy ones. Google rewards consistency, and so do your readers. Set a rhythm that you can sustain over time, and stick to it.

Update and enrich your existing content

Here's a lever that many site owners completely ignore, even though it often offers the best return on investment. Your old articles - those you published six months, a year or more ago - already have a history in Google's eyes. Updating them rather than creating new ones from scratch can produce remarkably rapid results.

How to identify content to be refreshed

Go to Google Search Console, «Performance» section. Filter your pages by high number of impressions but low click-through rate. These pages are dormant nuggets: Google already shows them in its results, but users don't click. Often, a simple rewrite of the title tag and meta-description is enough to unblock the situation.

Identify articles with obsolete data, out-of-date examples or broken external links. A rigorous update, accompanied by content enrichment and an updated publication date, sends a strong signal to Google.

Your content is now solid and optimized. But for Google to take it seriously, it needs to be endorsed by other sites. This is where off-page SEO comes in.

Understanding the role of backlinks in SEO

Backlinks, those links that other websites make to yours, have been considered one of the most powerful ranking signals since Google's origins. The logic is intuitive: if a third-party site deems your content relevant enough to recommend it to its own readers, it's probably valuable.

But not all backlinks are created equal. One link from a site with high authority in your field is worth infinitely more than a hundred links from obscure, off-topic sites or sites with a bad reputation. Google has become extremely sophisticated in its assessment of link quality, and attempts at manipulation are not only ineffective, but potentially dangerous.

Criteria for a good backlink

• Source domain authority A link from a recognized and established site carries more weight.
• Thematic relevance a link from a site dealing with the same subject as yours is more natural and more valued.
• The position of the link A link integrated into the body of an article is more valuable than a link lost in a footer or sidebar.
• Link anchor The clickable text of the link gives Google a clue to the content of the target page. A natural, descriptive anchor is preferable.

Getting quality backlinks: strategies that work

I'm not going to lie to you: link building is the most demanding aspect of SEO. It takes time, perseverance, and sometimes a certain daring approach to relationships. But the results more than justify the effort.

Creating linkable content«

The noblest and most sustainable strategy is to create content that is so useful, original or complete that other sites will naturally want to cite it. The formats that attract the most links are original studies (with exclusive data), the infographics well-designed ultimate guides on a subject, and the free tools online.

Guest articles

Offer complementary blogs to write a quality article in exchange for a link to your site. This is a perfectly legitimate practice, provided you target relevant sites and offer content that is genuinely useful to their audience, rather than a disguised promotional text.

Partnerships and press relations

If you run a local business, chambers of commerce, trade associations, quality local directories and your business partners are all potential sources of links. In the digital arena, online press relations (sending a press release to influential journalists or bloggers) can generate powerful links from high-authority sites.

What to avoid

Bulk link buying, private blog networks (PBNs), systematic reciprocal link exchanges: all these practices are considered by Google as attempts to manipulate its algorithm. They can result in a manual penalty that will remove your site from the results, sometimes for months. It's simply not worth the risk.

Work on your local presence

If your business has a geographical component, local SEO is a lever you absolutely must exploit. It's often quicker to implement and more profitable than «classic» SEO, because the competition is more limited.

Google Business Profile

Create and optimize your Google Business Profile (formerly Google My Business). Fill in every field carefully: name, address, telephone number, opening hours, business category, description, photos. A complete and active listing is considerably more likely to appear in the «local pack» (the three results displayed on the map at the top of the results page).

Customer reviews

Reviews play an increasingly important role in local rankings. Encourage your satisfied customers to leave a review on your Google listing, and take the time to respond to every review, both positive and negative. This demonstrates your commitment and builds trust, both in the eyes of Google and in the eyes of your future customers.

Now let's talk about an aspect that ties all the previous ones together: the experience your site offers its visitors.

Why Google rewards sites that are fun to use

Google doesn't just read your content: it also evaluates how your visitors interact with it. interact with your site. Time spent on page, number of pages visited per session, bounce rate (the percentage of visitors who leave your site after viewing a single page) are all signals that Google interprets to judge the quality of the user experience.

A site that's confusing, slow, cluttered with intrusive popups, or unreadable on mobile, will result in a high bounce rate. Google will rightly deduce that your site is not satisfying users, and will adjust your ranking accordingly.

UX improvements with immediate SEO impact

Clear, intuitive navigation

Your visitor should be able to find any important page on your site by three clicks maximum. A well-structured main menu, a breadcrumb trail and an accessible site map are fundamentals that are all too often neglected.

Impeccable responsive design

Google now uses mobile-first indexing, which means it evaluates your site first on its mobile version. If your site looks great on the computer but is chaotic on the smartphone, it's the chaotic version that Google takes into account for your ranking. Test your site on different devices and screen sizes, and correct any anomalies.

Content readability

Paragraphs that are too long, fonts that are too small, insufficient contrast between text and background, lines that stretch across the entire width of the screen: these are all factors that put readers off and encourage them to leave. Use short paragraphs, bulleted lists, regular subheadings and comfortable typography.

Removing intrusive elements

Google explicitly penalizes «intrusive interstitials», i.e. popups that cover the main content as soon as you arrive on the page, especially on mobile. If you're using popups to collect emails or promote an offer, make sure they don't appear immediately, are easy to close, and don't obscure the main content.

Having a well-optimized site is essential. But how do you know if your efforts are paying off? That's where measurement comes in.

SEO indicators to monitor regularly

SEO without measurement is navigation without instruments. You're moving forward, but you don't know in what direction, or how fast. Here are the indicators I consult regularly and recommend you follow.

Really useful indicators

• Impressions (Search Console): how often your pages appear in Google results, even without a click.
• Clicks (Search Console): how many times visitors actually click on your results.
• The average position (Search Console): your average ranking for each keyword.
• Click-through rate (CTR) CTR: the ratio between impressions and clicks. A low CTR on a query with a high impression indicates a problem with the title tag or meta-description.
• Organic traffic (Google Analytics): the number of visitors arriving on your site via Google's natural results.
• Number of indexed pages (Search Console): to ensure that Google indexes all your important pages.

Metrics not to be overestimated

The domain authority score (DA, DR) proposed by tools like Moz or Ahrefs is a metric invented by these tools, not by Google. It can give a general indication, but should never become an obsession. Similarly, the total number of backlinks is less important than their quality. I'd rather have 50 quality links than 5,000 mediocre ones.

Create an effective monthly SEO routine

SEO isn't a one-off project, it's an ongoing process. I recommend that you set up a structured monthly routine so that nothing is left to chance.

This routine represents around 12 to 15 hours a month. It's a significant investment, I won't deny it, but it's one whose returns are cumulative and long-lasting.

Before I give you your final action plan, I'd like to touch on a crucial subject: the mistakes that can sabotage all your efforts.

The 10 most common SEO mistakes

Over the years, I've identified some recurring mistakes that come back with almost disheartening constancy. Here they are, along with their impact and correction.

The «miracle SEO tips» trap»

I'd like to warn you about a phenomenon I see proliferating online: promises of fast, spectacular results. «Get on the first page in 7 days», «The SEO secret Google doesn't want you to know», «Double your traffic with this one trick»... These catchphrases are, in the overwhelming majority of cases, either gross exaggerations or invitations to use risky techniques.

So-called «black hat» techniques (bulk link buying, cloaking, auto-generated content, private blog networks) can indeed produce ephemeral results. But sooner or later, Google always detects them. And when it does, the punishment is severe: a manual penalty, a dizzying drop in ranking or even complete de-indexation.

My opinion on this subject is crystal clear: sustainable SEO is built on fundamentals, not shortcuts. It's less glamorous, it's slower, but it's the only approach that stands the test of time and the algorithm's incessant updates.

Where to start? Your prioritized action plan

It's impossible to do everything at once, and trying to do it all at once will lead to exhaustion without any convincing results. Here's the order in which I recommend you proceed, based on the effort/impact ratio of each action.

Week 1-2: Technical emergencies

Configure Google Search Console if you haven't already done so. Correct any indexing errors. Check your site's speed and mobile compatibility. Submit your XML sitemap. These actions are the foundation without which everything else is in vain.

Month 1: On-page fundamentals

Optimize the title tags and meta-descriptions of your most important pages. Restructure your content with logical Hn tags. Implement consistent internal linking. Optimize your images (compression, alt tags, naming).

Month 2-3: Content strategy

Conduct in-depth keyword research. Establish an editorial calendar. Write four to eight optimized pieces of content targeting long-tail queries. Update your most promising existing content.

Months 3-6: Authority and growth

Start acquiring backlinks using the strategies described above. Maintain a regular publication rhythm. Measure your results every month and adjust your strategy according to the data you observe.

Answers to the most frequently asked questions

How long does it take to see SEO results?

As a rule, you should expect to see significant improvements within 3 to 6 months, provided you work regularly. Some technical changes (fixing an indexing error, for example) can have an almost immediate effect, but the build-up of content and backlinks is a gradual process.

Do I need a blog to improve my SEO?

No, it's not mandatory, but it's highly recommended. A blog allows you to target a much wider range of keywords, demonstrate your expertise, and create linkable content that naturally attracts backlinks. It's the most effective tool I know of for building long-term organic traffic.

Is SEO still profitable in the face of paid advertising?

Absolutely, and more than ever. Paid advertising (Google Ads) brings you instant traffic, but that traffic stops as soon as you stop paying. SEO, on the other hand, builds a lasting asset: once an article is well positioned, it can generate traffic for months, even years, at no extra cost. The two approaches are complementary, but SEO offers a superior long-term return on investment.

Can you do SEO yourself or do you need a professional?

If your site is a personal project or a small business, the advice in this article provides you with everything you need to lay a solid foundation. If your site is a major commercial tool on which a significant proportion of your sales depend, calling in a professional can save you considerable time and costly mistakes. In any case, understanding the fundamentals yourself is essential for effective dialogue with a service provider.

Is WordPress the best CMS for SEO?

WordPress isn't intrinsically «better» for SEO than other CMS. On the other hand, its ecosystem of plugins (Yoast SEO, Rank Math), technical flexibility and massive community make it the most practical tool for most site owners. It's the one I recommend most often, but a properly optimized Shopify, Wix or Squarespace site can still rank well.

How often should you publish content?

There is no universal answer, but regularity is the determining factor. One quality article a week is an excellent rhythm. If you can only manage two articles a month, that's fine too, as long as you're consistent. What I really don't recommend is the sawtooth approach: publish five articles in a week, then nothing for two months.

Do social networks have an impact on SEO?

Links shared on social networks are «nofollow» and therefore have no direct impact on your ranking. However, an active social presence amplifies the reach of your content, generates traffic to your site, and increases the chances that bloggers or journalists will discover your articles and link to them. The impact is indirect, but real.

What you need to remember to move forward now

If I had to sum up this guide in three basic principles, I'd say this. First, technique first Firstly, a fast, accessible, error-free and correctly indexed site is the sine qua non of any progress in SEO. Secondly, then content First, each page of your site must target a specific keyword, respond to an identifiable search intent, and offer superior value to your competitors. Third, authority at last Backlinks, local presence and regular publication build, stone by stone, the credibility of your site in the eyes of Google.

Search engine optimization is not an occult science reserved for the initiated. It's a methodical, patient craft that rewards those who work hard and consistently. Your site has the potential to climb the Google results. All it needs is the right strategy, the right tools and your determination. You now have all three.

 

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Jose Perez

SEO & E-commerce expert - 17 years' experience

An expert in search engine optimization (SEO) for over 17 years, I optimize e-commerce sites for search engines. I help companies develop their visibility on Google in order to increase their online sales. My aim is to attract qualified traffic to your website through effective and ethical SEO strategies.

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