Adding an administrator to Google Ads: A quick and easy guide
If you manage a Google Ads account for your business or online store, it's crucial to organize access to your account, so it's important to know how to connect to Google Ads. Whether you're working with an SEO consultant, a digital marketing agency, or simply collaborating with members of your team, you'll probably need to give administrator permissions to certain people. In this article, I'll walk you through the steps involved in adding an administrator to your Google Ads account, and explain why this access management is so important.
Why add an administrator to your Google Ads account?
Adding an administrator to your Google Ads account isn't just a matter of convenience, it's also a strategic way to better manage your advertising campaigns. You, as the person responsible for your account, have full control over access permissions, which can facilitate collaboration while protecting the security of your data.
Facilitating collaboration
If you're working with a team, it's essential that everyone has access to the functionality appropriate to their responsibilities. One administrator can manage campaigns, adjust bids and monitor performance without restrictions, enabling the whole team to contribute more effectively.
Optimize campaign management
The addition of an administrator can also be useful when you call on external experts, such as a consultant, to optimize your campaigns. key performance indicators. If you have an SEO consultant who needs to supervise or adjust your ads, it's more practical to give them full access so they can manage the settings without waiting for your intervention.
Safety and flexibility
By giving administrator rights to someone you trust, you can be sure that your account will run smoothly, while maintaining control over access to your advertising budget and sensitive information. But beware: it's also important to know how to manage roles, and not to give too much power to users who don't need it.
How do I add an administrator to Google Ads?
Now that you understand why this is important, let's take a step-by-step look at how to add an administrator to your Google Ads account.
Step 1: Sign in to your Google Ads account
The first thing to do is go to Google Ads and log in with your Google account. Once logged in, you'll be redirected to your dashboard, where you can see all your active campaigns.
Step 2: Access user management
In the top right-hand corner of your dashboard, you'll find the icon in the shape of a key (or sometimes a gear), which represents the account settings. Click on it, then select «User management». This section lets you see who has access to your account and what roles are assigned to each user.
Step 3: Invite an administrator
Once in user management, click on the «Add to cart» or «Invite a user». You will then need to enter the email address of the person to whom you wish to give administrative access. It's important to make sure this person has a Google account associated with the email you enter.
Step 4: Choose the administrator role
In the «Role», select «Administrator». This role gives the person full access to all Google Ads functionalities. They can manage campaigns, adjust bids, view performance reports and even invite other users.
Step 5: Send the invitation
Once you have entered the email address and selected the role, click on «Send invitation». The user will receive an email containing a link to accept the invitation. Once this step is complete, he or she will have full access to your Google Ads account.
Managing roles and permissions in Google Ads
Now that you've added an administrator, it's important to manage the different roles within your account. Google Ads offers several levels of access, and each has different functionalities. Here's an overview of the most common roles.
Director
As I mentioned earlier, the administrator has full access to the account. This includes management of campaigns, keywords, bids, budgets, as well as access to all data and the ability to add or remove users.
Standard
This role gives access to campaign management and ad settings, but does not allow you to modify billing parameters or manage users. This role is ideal for a collaborator who needs to manage ad content, but does not need to modify the administrative aspects of the account.
Read-only
Users with this role can only view campaign reports and performance. They cannot make changes. This role is perfect for managers who want to monitor results without having access to campaign management functions.
Best practices for securing your Google Ads account
When adding an administrator, it's essential to implement security measures to prevent unauthorized modifications or human error. Here are a few practices to adopt:
Use two-step verification
The security of your account is paramount. By activating the two-step verification, you'll add an extra layer of protection. This means that, even if someone gets your credentials, they won't be able to log in without a security code sent to your phone.
Limit unnecessary access
Be careful who you give administrative access to. If a user no longer needs access to your account, immediately revoke their administrator rights. It's always best to assign only the necessary role to each user.
Manage permissions regularly
Regularly review the roles of each user and adjust them if necessary. If a user no longer requires certain permissions, it's a good idea to reduce access to avoid errors or unwanted modifications.
Why use a Google Ads consultant?
If you don't feel comfortable managing Google Ads on your own, or if you need more technical knowledge to optimize your campaigns, call in a Google Ads consultant can be an excellent solution. A consultant will not only help you add administrators and manage roles, but will also guide you to maximize your advertising results and save you money by optimizing your campaigns.
An experienced consultant will also be able to advise you on the best way to manage access and permissions within your team, giving you maximum security and efficiency.
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