{"id":252493,"date":"2025-09-19T09:56:00","date_gmt":"2025-09-19T08:56:00","guid":{"rendered":"https:\/\/www.joseperez.fr\/?p=252493"},"modified":"2026-04-24T22:41:01","modified_gmt":"2026-04-24T20:41:01","slug":"referencement-prestashop","status":"publish","type":"post","link":"https:\/\/www.joseperez.fr\/en\/referencement-prestashop\/","title":{"rendered":"PrestaShop SEO: optimize your e-commerce store \ud83d\ude80\ud83d\udd25"},"content":{"rendered":"<h2><span class=\"ez-toc-section\" id=\"Referencement_PrestaShop_comment_ameliorer_son_SEO_et_booster_ses_ventes\"><\/span>PrestaShop SEO: how to improve your SEO and boost your sales?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you have a <strong>PrestaShop store<\/strong>, you probably know that <strong>SEO is a key lever<\/strong> to attract more visitors and increase your sales. But here's the thing, <strong>without optimization, your site risks remaining invisible on Google<\/strong>, and you leave room for your competitors.<\/p>\n<p>So how do <strong>optimize your natural referencing on PrestaShop<\/strong> ? What are the <strong>essential settings<\/strong> and best practices to follow? In this article, I explain <strong>step by step<\/strong> how to improve your SEO and get your business off the ground <strong>your e-commerce traffic and conversions<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pourquoi_le_SEO_est_crucial_pour_une_boutique_PrestaShop\"><\/span>Why is SEO crucial for a PrestaShop store?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Search engine optimization, or SEO, is <strong>one of the most profitable ways<\/strong> to drive traffic to your online store. Unlike paid advertising, <strong>SEO offers lasting visibility<\/strong>, without constantly spending on customer acquisition.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.joseperez.fr\/en\/referencement-prestashop\/#Referencement_PrestaShop_comment_ameliorer_son_SEO_et_booster_ses_ventes\" >PrestaShop SEO: how to improve your SEO and boost your sales?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.joseperez.fr\/en\/referencement-prestashop\/#Pourquoi_le_SEO_est_crucial_pour_une_boutique_PrestaShop\" >Why is SEO crucial for a PrestaShop store?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.joseperez.fr\/en\/referencement-prestashop\/#Comment_bien_configurer_le_SEO_sur_PrestaShop\" >How do I set up SEO on PrestaShop?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.joseperez.fr\/en\/referencement-prestashop\/#1%EF%B8%8F%E2%83%A3_activer_les_urls_simplifiees_et_eviter_le_duplicate_content\" >1\ufe0f\u20e3 activate simplified urls and avoid duplicate content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.joseperez.fr\/en\/referencement-prestashop\/#2%EF%B8%8F%E2%83%A3_configurer_les_balises_title_et_meta_description\" >2\ufe0f\u20e3 configuring title and meta description tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.joseperez.fr\/en\/referencement-prestashop\/#3%EF%B8%8F%E2%83%A3_ameliorer_le_maillage_interne_et_la_navigation\" >3\ufe0f\u20e3 improve internal linking and navigation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.joseperez.fr\/en\/referencement-prestashop\/#Comment_optimiser_le_contenu_et_les_fiches_produits\" >How to optimize content and product sheets?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.joseperez.fr\/en\/referencement-prestashop\/#1%EF%B8%8F%E2%83%A3_rediger_des_descriptions_produits_optimisees\" >1\ufe0f\u20e3 writing optimized product descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.joseperez.fr\/en\/referencement-prestashop\/#2%EF%B8%8F%E2%83%A3_utiliser_des_images_optimisees\" >2\ufe0f\u20e3 use optimized images<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.joseperez.fr\/en\/referencement-prestashop\/#Comment_ameliorer_le_netlinking_dun_site_PrestaShop\" >How to improve netlinking on a PrestaShop site?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.joseperez.fr\/en\/referencement-prestashop\/#Quels_modules_SEO_installer_sur_PrestaShop\" >Which SEO modules should I install on PrestaShop?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.joseperez.fr\/en\/referencement-prestashop\/#Comment_suivre_et_analyser_ses_performances_SEO\" >How do you track and analyze your SEO performance?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.joseperez.fr\/en\/referencement-prestashop\/#Referencement_PrestaShop_un_levier_incontournable_pour_augmenter_vos_ventes\" >PrestaShop referencing, an essential lever for increasing your sales<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u2714 <strong>Gain visibility<\/strong> : Being well-positioned on Google means <strong>attract more prospects<\/strong> without paying for ads.<br \/>\u2714 <strong>Increase conversion rate<\/strong> : A well-referenced site attracts visitors <strong>already interested in your products<\/strong>.<br \/>\u2714 <strong>Stand out from the competition<\/strong> In a saturated market, being <strong>on the first page of Google<\/strong> makes all the difference.<br \/>\u2714 <strong>Optimizing the user experience<\/strong> Good SEO also means <strong>a fast, clear and well-structured site<\/strong>.<\/p>\n<p>\ud83d\udca1 <strong>My opinion<\/strong> : <strong>A poorly referenced e-commerce site is like a physical store hidden in an alley with no sign.<\/strong>. You need to make your site <strong>visible and attractive<\/strong> to capture as many customers as possible.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Comment_bien_configurer_le_SEO_sur_PrestaShop\"><\/span>How do I set up SEO on PrestaShop?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before thinking about content and netlinking, you need to <strong>lay the technical foundations<\/strong> good referencing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1%EF%B8%8F%E2%83%A3_activer_les_urls_simplifiees_et_eviter_le_duplicate_content\"><\/span>1\ufe0f\u20e3 activate simplified urls and avoid duplicate content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u2714 <strong>Enable simplified URLs<\/strong> in <strong>Settings &gt; Traffic &amp; SEO<\/strong>.<br \/>\u2714 Delete <strong>product IDs and categories<\/strong> to make your URLs cleaner.<br \/>\u2714 Check that no page <strong>exists in duplicate<\/strong>, in particular due to <strong>product variations<\/strong>.<\/p>\n<p>\ud83d\udca1 <strong>Example of an optimized URL<\/strong> :<br \/>\u274c <code>monsite.com\/12-categorie-chaussures<\/code><br \/>\u2705 <code>monsite.com\/chaussures-homme<\/code><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2%EF%B8%8F%E2%83%A3_configurer_les_balises_title_et_meta_description\"><\/span>2\ufe0f\u20e3 configuring title and meta description tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u2714 <strong>Customize each Title and Meta Description tag<\/strong> to avoid duplication.<br \/>\u2714 Integrate <strong>strategic keywords<\/strong> while remaining natural.<br \/>\u2714 Write <strong>catchy titles<\/strong> that make you want to click.<\/p>\n<p>\ud83d\udca1 <strong>Optimized example<\/strong> :<br \/>\u274c \u00ab Sport shoes - Buy here \u00bb<br \/>\u2705 \u00ab Men's sport shoes - Performance and comfort | Site name \u00bb<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3%EF%B8%8F%E2%83%A3_ameliorer_le_maillage_interne_et_la_navigation\"><\/span>3\ufe0f\u20e3 improve internal linking and navigation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u2714 Make <strong>internal links between your pages<\/strong> to guide Google and improve the user experience.<br \/>\u2714 Add <strong>recommended products<\/strong> to encourage visitors to explore more pages.<\/p>\n<p>\ud83d\udca1 <strong>SEO tips<\/strong> : Good internal links <strong>reduces bounce rate and increases time spent on your site<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Comment_optimiser_le_contenu_et_les_fiches_produits\"><\/span>How to optimize content and product sheets?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The content is <strong>a pillar of SEO<\/strong>, and your product sheets must be <strong>clear, informative and unique<\/strong>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1%EF%B8%8F%E2%83%A3_rediger_des_descriptions_produits_optimisees\"><\/span>1\ufe0f\u20e3 writing optimized product descriptions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u2714 <strong>Avoid copying and pasting supplier descriptions<\/strong> (Google penalizes duplicate content).<br \/>\u2714 Add <strong>precise details<\/strong> : material, dimensions, instructions for use...<br \/>\u2714 Use <strong>natural keywords<\/strong> and avoid over-optimization.<\/p>\n<p>\ud83d\udca1 <strong>Example<\/strong> :<br \/>\u274c \u00abMen's sports shoes.\u00bb<br \/>\u2705 \u00ab Discover our men's sports shoes, designed to combine performance and comfort. Perfect for running and training, they offer excellent cushioning.\u00bb<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2%EF%B8%8F%E2%83%A3_utiliser_des_images_optimisees\"><\/span>2\ufe0f\u20e3 use optimized images<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u2714 <strong>Rename your images<\/strong> with relevant names (<code>chaussures-sport-nike.jpg<\/code> rather than <code>IMG1234.jpg<\/code>).<br \/>\u2714 Add a <strong>descriptive ALT tag<\/strong> for image referencing.<br \/>\u2714 Compress images with <strong>TinyPNG or ShortPixel<\/strong> to improve loading speed.<\/p>\n<p>\ud83d\udca1 <strong>SEO tips<\/strong> Google Images is a <strong>an underestimated source of traffic<\/strong>, take advantage of it by optimizing your visuals!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Comment_ameliorer_le_netlinking_dun_site_PrestaShop\"><\/span>How to improve netlinking on a PrestaShop site?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Netlinking, or <strong>link building<\/strong>, is a key factor in improving <strong>authority and visibility<\/strong> of your site.<\/p>\n<p>\u2714 Get <strong>backlinks from influential blogs<\/strong> and partner sites.<br \/>\u2714 Register now <strong>specialized directories and price comparators<\/strong>.<br \/>\u2714 Create attractive content (guides, product tests) for <strong>encourage other sites to mention you<\/strong>.<\/p>\n<p>\ud83d\udca1 <strong>My advice<\/strong> : Better <strong>have 10 quality links<\/strong> than 100 dubious links. Choose <strong>relevant and natural backlinks<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quels_modules_SEO_installer_sur_PrestaShop\"><\/span>Which SEO modules should I install on PrestaShop?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>PrestaShop offers <strong>numerous modules to optimize your SEO<\/strong>. Here is <strong>the most useful<\/strong>.<\/p>\n<p>\ud83d\udccc <strong>SEO Expert<\/strong> : Automate <strong>title and meta description tags<\/strong>.<br \/>\ud83d\udccc <strong>Pretty URLs<\/strong> : Delete <strong>numerical identifiers for URLs<\/strong>.<br \/>\ud83d\udccc <strong>Google Sitemap<\/strong> Generates and submits <strong>an XML sitemap<\/strong> to Google.<br \/>\ud83d\udccc <strong>PageSpeed Booster<\/strong> : Improves <strong>loading speed<\/strong> of the site.<\/p>\n<p>\ud83d\udca1 <strong>Tip<\/strong> These modules <strong>automate certain SEO tasks and improve your site's structure<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Comment_suivre_et_analyser_ses_performances_SEO\"><\/span>How do you track and analyze your SEO performance?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Keeping track of your results <strong>essential for adjusting strategy<\/strong>. Here is <strong>essential tools<\/strong>.<\/p>\n<p>\u2714 <strong>Google Search Console<\/strong> Checks indexing and detects technical errors.<br \/>\u2714 <strong>Google Analytics<\/strong> Analyze visitor behavior and conversions.<br \/>\u2714 <strong>SEMrush \/ Ahrefs<\/strong> : Monitors keyword positioning and analyzes backlinks.<br \/>\u2714 <strong>Screaming Frog SEO Spider<\/strong> : Detects <strong>technical errors<\/strong> and broken links.<\/p>\n<p>\ud83d\udca1 <strong>SEO tips<\/strong> : Make <strong>a monthly SEO audit<\/strong> to spot opportunities and adjust your optimizations.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Referencement_PrestaShop_un_levier_incontournable_pour_augmenter_vos_ventes\"><\/span>PrestaShop referencing, an essential lever for increasing your sales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Optimize your store's SEO <strong>PrestaShop<\/strong> is <strong>a necessity<\/strong> to be visible and sell more. By applying <strong>good technical practices, by optimizing your product sheets and developing an effective netlinking strategy<\/strong>, you can <strong>significantly improve your SEO<\/strong> and outperform your competitors.<\/p>\n<p>Have you already optimized your <strong>PrestaShop website<\/strong> for SEO? What results have you achieved? <strong>Share your experiences in comments!<\/strong> \ud83d\ude80\ud83d\udd25\ud83d\ude0e<\/p>\n<p><a href=\"https:\/\/www.joseperez.fr\/en\/prestashop-vs-wordpress-seo\/\">comparatif PrestaShop vs WordPress pour le SEO<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>R\u00e9f\u00e9rencement PrestaShop : comment am\u00e9liorer son SEO et booster ses ventes ? Si vous avez une boutique PrestaShop, vous savez s\u00fbrement que le SEO est un levier cl\u00e9 pour attirer plus de visiteurs et augmenter vos ventes. Mais voil\u00e0, sans optimisation, votre site risque de rester invisible sur Google, et vous laissez la place \u00e0&#8230;<\/p>","protected":false},"author":1,"featured_media":252797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","rank_math_title":"R\u00e9f\u00e9rencement PrestaShop : optimisez votre boutique e-commerce \ud83d\ude80\ud83d\udd25","rank_math_description":"R\u00e9f\u00e9rencement PrestaShop, optimisations techniques et contenus pour augmenter trafic et ventes e\u2011commerce \u2706 06 31 37 55 04 ","rank_math_focus_keyword":"R\u00e9f\u00e9rencement PrestaShop ","rank_math_canonical_url":"","rank_math_robots":"","saswp_custom_schema_field":"{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Qu'est-ce que le r\u00e9f\u00e9rencement Prestashop ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Le r\u00e9f\u00e9rencement Prestashop est l'ensemble des techniques d'optimisation pour les moteurs de recherche (SEO) sp\u00e9cifiquement appliqu\u00e9es \u00e0 la plateforme e-commerce Prestashop. Il vise \u00e0 am\u00e9liorer la visibilit\u00e9 et le classement de votre boutique en ligne dans les r\u00e9sultats de recherche, afin d'attirer plus de trafic qualifi\u00e9 et d'augmenter les ventes.\"}},{\"@type\":\"Question\",\"name\":\"Pourquoi est-il important de faire du r\u00e9f\u00e9rencement pour un site Prestashop ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Un bon r\u00e9f\u00e9rencement Prestashop est crucial car il permet \u00e0 votre boutique d'\u00eatre trouv\u00e9e par les clients potentiels lorsqu'ils recherchent les produits que vous vendez. Sans SEO, votre site risque de rester invisible, ce qui limite consid\u00e9rablement votre port\u00e9e et vos opportunit\u00e9s de vente. Un bon classement attire un trafic plus qualifi\u00e9, convertit mieux et renforce la cr\u00e9dibilit\u00e9 de votre marque.\"}},{\"@type\":\"Question\",\"name\":\"Quelles sont les \u00e9tapes cl\u00e9s pour optimiser un site Prestashop pour le SEO ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Les \u00e9tapes cl\u00e9s incluent : la recherche de mots-cl\u00e9s pertinents, l'optimisation des titres et descriptions (balises meta), la cr\u00e9ation de contenu de qualit\u00e9 (descriptions produits, articles de blog), l'optimisation des images (nom de fichier, balises alt), la structure des URLs, l'optimisation technique (vitesse de chargement, compatibilit\u00e9 mobile, sitemap, fichier robots.txt), et la strat\u00e9gie de netlinking (backlinks).\"}},{\"@type\":\"Question\",\"name\":\"Comment optimiser les fiches produits Prestashop pour le r\u00e9f\u00e9rencement ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Pour optimiser les fiches produits, il faut : utiliser des mots-cl\u00e9s pertinents dans le titre et la description, r\u00e9diger des descriptions uniques et d\u00e9taill\u00e9es, optimiser les images (nom de fichier descriptif, balise alt), structurer les prix et les informations de disponibilit\u00e9, et encourager les avis clients qui enrichissent le contenu et la confiance.\"}},{\"@type\":\"Question\",\"name\":\"Faut-il installer un module SEO pour Prestashop ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"L'installation d'un module SEO pour Prestashop est fortement recommand\u00e9e. Ces modules simplifient et automatisent de nombreuses t\u00e2ches d'optimisation, comme la g\u00e9n\u00e9ration de sitemaps, l'\u00e9dition des balises meta, l'optimisation des URLs, et offrent souvent des fonctionnalit\u00e9s avanc\u00e9es pour une gestion SEO plus efficace et compl\u00e8te de votre boutique.\"}},{\"@type\":\"Question\",\"name\":\"Quel est l'impact de la vitesse de chargement sur le r\u00e9f\u00e9rencement Prestashop ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"La vitesse de chargement d'un site Prestashop a un impact majeur sur le SEO. Les moteurs de recherche comme Google privil\u00e9gient les sites rapides, car ils offrent une meilleure exp\u00e9rience utilisateur. Un site lent peut entra\u00eener un taux de rebond \u00e9lev\u00e9 et un mauvais classement. Il est donc essentiel d'optimiser la vitesse de votre boutique via l'optimisation des images, la mise en cache, la compression, et le choix d'un bon h\u00e9bergement.\"}},{\"@type\":\"Question\",\"name\":\"Que sont les backlinks et pourquoi sont-ils importants pour un site Prestashop ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Les backlinks (liens entrants) sont des liens provenant d'autres sites web pointant vers votre boutique Prestashop. Ils sont importants car ils sont interpr\u00e9t\u00e9s par les moteurs de recherche comme des votes de confiance et de popularit\u00e9. Plus vous avez de backlinks de qualit\u00e9, plus votre site gagnera en autorit\u00e9 et en classement dans les r\u00e9sultats de recherche.\"}}]}","footnotes":""},"categories":[12],"tags":[],"class_list":["post-252493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"rank_math_description":"R\u00e9f\u00e9rencement PrestaShop, optimisations techniques et contenus pour augmenter trafic et ventes e\u2011commerce \u2706 06 31 37 55 04 ","rank_math_title":"R\u00e9f\u00e9rencement PrestaShop : optimisez votre boutique e-commerce \ud83d\ude80\ud83d\udd25","modified_by":"Jos\u00e9 PEREZ","_links":{"self":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/posts\/252493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/comments?post=252493"}],"version-history":[{"count":5,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/posts\/252493\/revisions"}],"predecessor-version":[{"id":261899,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/posts\/252493\/revisions\/261899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/media\/252797"}],"wp:attachment":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/media?parent=252493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/categories?post=252493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/tags?post=252493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}