{"id":252089,"date":"2025-04-06T01:30:00","date_gmt":"2025-04-06T00:30:00","guid":{"rendered":"https:\/\/www.joseperez.fr\/?page_id=252089"},"modified":"2025-10-08T12:26:33","modified_gmt":"2025-10-08T10:26:33","slug":"amazon-ads","status":"publish","type":"post","link":"https:\/\/www.joseperez.fr\/en\/amazon-ads\/","title":{"rendered":"Amazon Ads: Optimize your campaigns for more sales"},"content":{"rendered":"<h3><span class=\"ez-toc-section\" id=\"Amazon_Ads_Boostez_vos_ventes_grace_a_la_publicite_ciblee\"><\/span><strong>Amazon Ads: Boost Your Sales with Targeted Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019re an Amazon seller or an online store owner, you know how crucial it is to stand out on this platform, which is saturated with products. To do so, it\u2019s essential to have a solid understanding of search ranking mechanisms, such as what the\u2019<a href=\"https:\/\/www.joseperez.fr\/en\/google-adwords-ads\/\">Google Ads optimization<\/a> can teach you about visibility. You\u2019ve probably heard of Amazon Ads, but you might be wondering how to leverage this feature to boost your sales. In this article, I\u2019ll explain what Amazon Ads is, why you should use it, and how to optimize your campaigns to maximize your return on investment.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pourquoi_Amazon_Ads_est_un_levier_incontournable_pour_vos_ventes\"><\/span><strong>Why Amazon Ads Is an Essential Tool for Boosting Your Sales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Amazon isn\u2019t just the world\u2019s largest e-commerce site; it\u2019s also a search engine where millions of consumers come every day to shop. To maximize your presence, a <a href=\"https:\/\/www.joseperez.fr\/en\/adwords-campaign-optimization\/\">optimizing your campaigns<\/a> is essential. When you sell a product on Amazon, it\u2019s crucial that it stands out among the sea of options. That\u2019s where Amazon Ads comes in\u2014a solution that lets you promote your products in a targeted and effective way.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Une_audience_massive_a_portee_de_clic\"><\/span><strong>A massive audience just a click away<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>With over 300 million active users, Amazon represents a massive audience\u2014and, what\u2019s more, an extremely targeted one. When a user performs a search, they are generally in the process of making a purchase. So it\u2019s not just a random click; it\u2019s often a consumer ready to make a purchase. Leveraging this audience to promote your products can be a game-changer for your sales.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.joseperez.fr\/en\/amazon-ads\/#Amazon_Ads_Boostez_vos_ventes_grace_a_la_publicite_ciblee\" >Amazon Ads: Boost Your Sales with Targeted Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.joseperez.fr\/en\/amazon-ads\/#Pourquoi_Amazon_Ads_est_un_levier_incontournable_pour_vos_ventes\" >Why Amazon Ads Is an Essential Tool for Boosting Your Sales<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.joseperez.fr\/en\/amazon-ads\/#Une_audience_massive_a_portee_de_clic\" >A massive audience just a click away<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.joseperez.fr\/en\/amazon-ads\/#La_flexibilite_du_modele_PPC_pay-per-click\" >The flexibility of the PPC (pay-per-click) model<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.joseperez.fr\/en\/amazon-ads\/#Les_differents_types_dannonces_Amazon_Ads\" >The Different Types of Amazon Ads<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.joseperez.fr\/en\/amazon-ads\/#Les_Sponsored_Products_produits_sponsorises\" >Sponsored Products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.joseperez.fr\/en\/amazon-ads\/#Les_Sponsored_Brands_marques_sponsorisees\" >Sponsored Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.joseperez.fr\/en\/amazon-ads\/#Les_Sponsored_Display_annonces_display_sponsorisees\" >Sponsored Display (sponsored display ads)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.joseperez.fr\/en\/amazon-ads\/#Optimiser_vos_campagnes_Amazon_Ads_pour_maximiser_le_ROI\" >Optimize Your Amazon Ads Campaigns to Maximize ROI<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.joseperez.fr\/en\/amazon-ads\/#1_Choisir_les_bons_mots-cles\" >1. Choose the right keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.joseperez.fr\/en\/amazon-ads\/#2_Suivre_les_performances_de_pres\" >2. Closely monitor performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.joseperez.fr\/en\/amazon-ads\/#3_Ajuster_les_encheres_et_le_budget\" >3. Adjust bids and budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.joseperez.fr\/en\/amazon-ads\/#4_Soigner_les_pages_produits\" >4. Optimize product pages<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.joseperez.fr\/en\/amazon-ads\/#Les_erreurs_courantes_a_eviter\" >Common mistakes to avoid<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.joseperez.fr\/en\/amazon-ads\/#Ne_pas_segmenter_votre_audience\" >Don't segment your audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.joseperez.fr\/en\/amazon-ads\/#Oublier_de_reajuster_les_campagnes\" >Forgetting to adjust campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.joseperez.fr\/en\/amazon-ads\/#Ne_pas_optimiser_les_pages_produits_avant_la_publicite\" >Do not optimize product pages before running ads<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h4><span class=\"ez-toc-section\" id=\"La_flexibilite_du_modele_PPC_pay-per-click\"><\/span><strong>The flexibility of the PPC (pay-per-click) model<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>With Amazon Ads' PPC model, you only pay when someone clicks on your ad. This gives you greater control over your advertising spend and allows you to invest only when you have a real chance of conversion. It's a great way to manage your budget while maximizing results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Les_differents_types_dannonces_Amazon_Ads\"><\/span><strong>The Different Types of Amazon Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before you start advertising on Amazon, it\u2019s important to understand the different types of ads available. Each one can help you achieve specific goals, depending on your needs.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Les_Sponsored_Products_produits_sponsorises\"><\/span><strong>Sponsored Products<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Sponsored product ads are by far the most popular and easiest to use. They are particularly effective for strategies such as <a href=\"https:\/\/www.joseperez.fr\/en\/google-performance-max-pmax\/\">Google Performance Max<\/a>, which are designed to automate and optimize campaigns across all Google channels. They appear in search results and on product pages, and allow you to highlight a specific product. The goal is to capture the attention of a consumer who is already searching for a similar product.<\/p>\n<ul>\n<li><strong>Advantages :<\/strong> It\u2019s a very direct format that puts your products in front of consumers who are already actively searching.<\/li>\n<li><strong>Ideal for :<\/strong> Increase the visibility of specific products.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Les_Sponsored_Brands_marques_sponsorisees\"><\/span><strong>Sponsored Brands<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Sponsored Brands ads are a bit more elaborate. They allow you to promote your brand as a whole by displaying your logo, a tagline, and up to three products. These ads often appear at the top of search results pages.<\/p>\n<ul>\n<li><strong>Advantages :<\/strong> Perfect for boosting brand awareness and providing an overview of your products.<\/li>\n<li><strong>Ideal for :<\/strong> Companies looking to increase their brand awareness in addition to promoting specific products.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Les_Sponsored_Display_annonces_display_sponsorisees\"><\/span><strong>Sponsored Display (sponsored display ads)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Sponsored Display ads are banner ads that appear not only on Amazon but also on external partner sites. This type of ad is useful for remarketing\u2014that is, for targeting users who have already shown an interest in your products but haven\u2019t made a purchase yet.<\/p>\n<ul>\n<li><strong>Advantages :<\/strong> A great way to remind your visitors that they've seen your products and encourage them to complete their purchase.<\/li>\n<li><strong>Ideal for :<\/strong> Remarketing and customer retention strategies.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Optimiser_vos_campagnes_Amazon_Ads_pour_maximiser_le_ROI\"><\/span><strong>Optimize Your Amazon Ads Campaigns to Maximize ROI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Launching an Amazon Ads campaign is great, but making it a success is even better. Here are a few tips to help you optimize your ads and ensure that every penny you spend on advertising delivers the maximum return.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Choisir_les_bons_mots-cles\"><\/span><strong>1. Choose the right keywords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Keyword selection is one of the most critical aspects of your campaigns. Amazon is a search engine, and just like with traditional SEO, it\u2019s essential to use the right keywords to ensure your products are visible. Use Amazon\u2019s research tools to identify popular terms in your industry, but don\u2019t forget the long tail, which allows you to capture more specific and often less competitive search queries.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Suivre_les_performances_de_pres\"><\/span><strong>2. Closely monitor performance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>One of the major advantages of Amazon Ads is the ability to track performance in real time. Thanks to the detailed reports provided by the platform, you can see which ads are performing well and which ones are underperforming. It\u2019s therefore important to regularly analyze this data to adjust your campaigns: increase bids on the top-performing keywords, rewrite descriptions, or change images to make them more appealing.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Ajuster_les_encheres_et_le_budget\"><\/span><strong>3. Adjust bids and budget<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Amazon Ads lets you set up automatic or manual bids. If you\u2019re just getting started, I recommend beginning with automatic bids, which allow the platform to maximize your chances of conversion while staying within your budget. However, as you gather performance data, you\u2019ll be able to adjust bids manually based on the products or keywords that generate the best return on investment.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Soigner_les_pages_produits\"><\/span><strong>4. Optimize product pages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Amazon Ads won't do all the work for you. If your product pages aren\u2019t optimized (with clear descriptions, high-quality images, and customer reviews), you\u2019re likely to lose conversions. Before launching a campaign, make sure each product is well-presented and that the user experience on your product page is flawless.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Les_erreurs_courantes_a_eviter\"><\/span><strong>Common mistakes to avoid<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While advertising on Amazon is a great way to boost your sales, certain mistakes can hurt your performance. Here are a few of them:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Ne_pas_segmenter_votre_audience\"><\/span><strong>Don't segment your audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>It can be tempting to aim for the widest possible audience. However, a campaign that\u2019s too broad risks diluting your efforts and increasing costs without improving your return on investment. Focus on well-defined audience segments that align with your product and target market.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Oublier_de_reajuster_les_campagnes\"><\/span><strong>Forgetting to adjust campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>It\u2019s easy to launch a campaign and let it run on its own. However, an Amazon Ads campaign requires constant monitoring. Don\u2019t forget to adjust your bids, keywords, and visuals to maximize the effectiveness of your ads.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Ne_pas_optimiser_les_pages_produits_avant_la_publicite\"><\/span><strong>Do not optimize product pages before running ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If your product pages aren\u2019t optimized, even the best Amazon Ads campaigns will struggle to succeed. A good ad can grab attention, but a well-designed product page is what actually turns visitors into buyers.<\/p>","protected":false},"excerpt":{"rendered":"<p>Amazon Ads: Boost Your Sales with Targeted Advertising If you\u2019re an Amazon seller or an online store owner, you know how crucial it is to stand out on this platform, which is saturated with products. To do so, it\u2019s essential to have a solid understanding of search ranking mechanisms, such as what\u2026<\/p>","protected":false},"author":1,"featured_media":252434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","rank_math_title":"Amazon Ads : Optimisez vos campagnes pour plus de ventes","rank_math_description":"D\u00e9couvrez comment Amazon Ads peut augmenter vos ventes efficacement \u26a1Utiliser les bons outils \u2706 06 31 37 55 04","rank_math_focus_keyword":"Amazon Ads","rank_math_canonical_url":"","rank_math_robots":"","saswp_custom_schema_field":"[{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Qu'est-ce qu'Amazon Ads ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Amazon Ads est la plateforme publicitaire d'Amazon qui permet aux marques et aux vendeurs de promouvoir leurs produits directement sur le site web et l'application Amazon, ainsi que sur des sites web et applications tiers affili\u00e9s \u00e0 Amazon. Elle offre divers formats publicitaires pour atteindre les clients \u00e0 diff\u00e9rents stades de leur parcours d'achat.\"}},{\"@type\":\"Question\",\"name\":\"Quels sont les diff\u00e9rents types de campagnes Amazon Ads ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Les principaux types de campagnes Amazon Ads sont : les campagnes Sponsoris\u00e9es (Sponsored Products, Sponsored Brands, Sponsored Display) pour mettre en avant des produits sp\u00e9cifiques, et les campagnes de Stores et de Custom Ads pour cr\u00e9er des exp\u00e9riences de marque plus immersives. Il existe aussi des publicit\u00e9s vid\u00e9o et des publicit\u00e9s hors Amazon.\"}},{\"@type\":\"Question\",\"name\":\"Comment fonctionnent les campagnes Sponsoris\u00e9es (Sponsored Products, Sponsored Brands, Sponsored Display) ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Sponsored Products cible des mots-cl\u00e9s pour afficher des produits sp\u00e9cifiques dans les r\u00e9sultats de recherche et les pages produits. Sponsored Brands permet de promouvoir une marque et plusieurs produits gr\u00e2ce \u00e0 des banni\u00e8res personnalisables en haut des r\u00e9sultats de recherche. Sponsored Display offre une publicit\u00e9 programmatique pour cibler des audiences sp\u00e9cifiques sur et hors Amazon, ainsi que pour remarketing.\"}},{\"@type\":\"Question\",\"name\":\"Quels sont les avantages d'utiliser Amazon Ads pour une entreprise ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Les avantages incluent l'acc\u00e8s \u00e0 une large audience d'acheteurs qualifi\u00e9s, la possibilit\u00e9 d'augmenter la visibilit\u00e9 des produits, de stimuler les ventes, de construire la notori\u00e9t\u00e9 de la marque, et d'obtenir des donn\u00e9es pr\u00e9cieuses sur les performances des produits et les comportements des consommateurs.\"}},{\"@type\":\"Question\",\"name\":\"Comment optimiser une campagne Amazon Ads pour de meilleurs r\u00e9sultats ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"L'optimisation passe par une recherche de mots-cl\u00e9s pertinente, une segmentation pr\u00e9cise des audiences, l'utilisation de visuels accrocheurs, un suivi et une analyse r\u00e9guliers des performances (taux de clics, taux de conversion, ACOS), et l'ajustement des ench\u00e8res et des budgets en fonction des donn\u00e9es collect\u00e9es.\"}},{\"@type\":\"Question\",\"name\":\"Qu'est-ce que l'ACOS et pourquoi est-il important dans Amazon Ads ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"L'ACOS (Advertising Cost of Sale) est le pourcentage de vos ventes g\u00e9n\u00e9r\u00e9 par la publicit\u00e9. Il est calcul\u00e9 en divisant le co\u00fbt de vos campagnes publicitaires par le chiffre d'affaires g\u00e9n\u00e9r\u00e9 par ces m\u00eames campagnes. Un ACOS bas indique une publicit\u00e9 rentable, tandis qu'un ACOS \u00e9lev\u00e9 peut signifier que vous d\u00e9pensez trop pour acqu\u00e9rir chaque vente.\"}},{\"@type\":\"Question\",\"name\":\"Comment puis-je commencer \u00e0 faire de la publicit\u00e9 sur Amazon ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Pour commencer, vous devez avoir un compte vendeur ou fournisseur sur Amazon. Ensuite, acc\u00e9dez \u00e0 la section 'Publicit\u00e9' de votre Seller Central ou Vendor Central, cr\u00e9ez une nouvelle campagne, choisissez le type de campagne souhait\u00e9, d\u00e9finissez votre budget, vos ench\u00e8res et vos ciblages, puis lancez votre publicit\u00e9.\"}}]}]","footnotes":""},"categories":[176,8],"tags":[],"class_list":["post-252089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-definitions","category-google-ads"],"rank_math_description":"D\u00e9couvrez comment Amazon Ads peut augmenter vos ventes efficacement \u26a1Utiliser les bons outils \u2706 06 31 37 55 04","rank_math_title":"Amazon Ads : Optimisez vos campagnes pour plus de ventes","modified_by":"Jos\u00e9 PEREZ","_links":{"self":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/posts\/252089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/comments?post=252089"}],"version-history":[{"count":4,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/posts\/252089\/revisions"}],"predecessor-version":[{"id":254263,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/posts\/252089\/revisions\/254263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/media\/252434"}],"wp:attachment":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/media?parent=252089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/categories?post=252089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/tags?post=252089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}