<\/span><\/h3>\n\n\n\nBefore you move anything, you need to know exactly what you own. It's like moving house: you don't put your stuff in boxes without taking an inventory of what you're taking with you.<\/p>\n\n\n\n
Export your indexed URLs<\/strong> from Google Search Console (\u00abPages\u00bb section). This list gives you all the pages that Google currently knows and indexes. This is your basic repository.<\/p>\n\n\n\nCrawl your complete site<\/strong> with a tool like Screaming Frog<\/strong> (free up to 500 URLs) or Sitebulb<\/strong>. The crawl will reveal pages that Search Console doesn't always show: orphan pages, existing chain redirects, hidden errors.<\/p>\n\n\n\nIdentify your high-value pages<\/strong> in Google Analytics or your audience measurement tool. Filter by organic traffic and revenue generated. These pages are your most valuable assets, the ones you need to protect as a top priority.<\/p>\n\n\n\nExport your backlink profile<\/strong> with Ahrefs, Semrush, or even the \u00abLinks\u00bb section of Google Search Console. Pages that receive quality backlinks have considerable SEO value. If these pages disappear without redirection, you lose not only the direct traffic, but also all the authority these links conveyed.<\/p>\n\n\n\n<\/span>Defining the future architecture of WiziShop<\/span><\/h3>\n\n\n\nOnce the inventory is complete, draw up the structure of your future WiziShop site. Which categories will you keep? Which will you merge or delete? How will you organize your sub-categories?<\/p>\n\n\n\n
My recommendation is to maintain the winning structure as far as possible<\/strong>. If your current categories are generating traffic and sales, don't change them on an aesthetic whim or out of a desire to \u00abstart from scratch\u00bb. Every architectural change is an additional risk. Only change what objectively needs to be improved.<\/p>\n\n\n\nAlso check WiziShop's URL creation rules. How does the CMS generate slugs for products, categories and blog pages? If your old site had URLs like monsite.fr\/shoes\/white-sneakers<\/code> and WiziShop generates URLs such as monsite.fr\/product\/white-sneakers<\/code>, the mapping will have to take this into account.<\/p>\n\n\n\n<\/span>URL mapping: the most critical step<\/span><\/h3>\n\n\n\nURL mapping is a correspondence table that associates each old URL with its new URL on WiziShop. This is the most important document in your entire migration. Without it, your redirections will be approximate, incomplete or anarchic.<\/p>\n\n\n\n
| Old URL<\/th> | New WiziShop URL<\/th> | Type<\/th> | Priority<\/th> | Monthly traffic<\/th> | Backlinks<\/th> <\/tr> <\/thead> |
| \/women's-shoes<\/td> | \/women's-shoes<\/td> | 301<\/td> | \ud83d\udd34 review<\/td> | 2 400<\/td> | 12<\/td> <\/tr> |
| \/p\/baskets-blanches-cuir<\/td> | \/baskets-blanches-cuir<\/td> | 301<\/td> | \ud83d\udd34 review<\/td> | 890<\/td> | 5<\/td> <\/tr> |
| \/blog\/comment-choisir-baskets<\/td> | \/blog\/comment-choisir-baskets<\/td> | 301<\/td> | \ud83d\udfe1 Important<\/td> | 320<\/td> | 8<\/td> <\/tr> |
| \/p\/sandals-summer-2022<\/td> | - (product deleted)<\/td> | 301 \u2192 category<\/td> | \ud83d\udfe1 Important<\/td> | 45<\/td> | 1<\/td> <\/tr> |
| \/p\/modele-ancien-epuise<\/td> | \u2014<\/td> | 410<\/td> | \ud83d\udfe2 Bass<\/td> | 0<\/td> | 0<\/td> <\/tr> <\/tbody> <\/table>\n\n\n\n<\/span>Special cases of mapping<\/span><\/h3>\n\n\n\nSome situations require special consideration:<\/p>\n\n\n\n \n- Products discontinued or out of stock<\/strong>\u00a0Don't let them become 404s. Redirect them to the parent category or to a similar product. If the product has no equivalent and generates no traffic or backlinks, a 410 (Gone) response is acceptable.<\/li>\n\n\n\n
- Product variants<\/strong>\u00a0If your old site had separate URLs for each variant (size, color), check how WiziShop handles these variants. If WiziShop uses a single URL with parameters, redirect each old variant URL to the main product URL.<\/li>\n\n\n\n
- Blog pages<\/strong>\u00a0Blog pages are often overlooked in e-commerce migrations, even though they sometimes generate more organic traffic than product pages. Check that WiziShop offers blog functionality and that the URL structure is compatible, or prepare the necessary redirects.<\/li>\n\n\n\n
- Filter and sort pages<\/strong>\u00a0If your old site indexed filter pages (by size, color, price), decide whether you want to keep this indexing on WiziShop or de-index these pages and redirect the old ones to the main categories.<\/li>\n<\/ul>\n\n\n\n
<\/span>301 redirect plan<\/span><\/h3>\n\n\n\n301 redirects are permanent instructions that tell Google: \u00abThis page has definitely moved to this new address. Transfer all SEO value to the destination.\u00bb This is the central mechanism of any SEO migration.<\/p>\n\n\n\n When to use a 301 :<\/strong> each time a page changes URL but an equivalent exists on the new site.<\/p>\n\n\n\nWhen to use a 410 :<\/strong> when a page has no equivalent, generates no traffic and has no backlinks. The 410 response tells Google that the content has been intentionally removed, and that it can remove it from its index.<\/p>\n\n\n\nBasic rule:<\/strong> never redirect all your old pages to the home page. Google interprets massive redirects to a single destination as \u00absoft 404s\u00bb and does not transfer SEO value. Each old page should point to its most relevant equivalent.<\/p>\n\n\n\nAvoid redirect chains:<\/strong> if page A redirects to B, which redirects to C, which redirects to D, Google loses value at every link. Check that each redirect points directly to the final destination.<\/p>\n\n\n\nTest your redirects before going live.<\/strong> If WiziShop allows you to set up a staging or pre-production environment, activate your redirects and check them one by one on your most important pages.<\/p>\n\n\n\n<\/span>Preparing content for migration<\/span><\/h3>\n\n\n\nContent is a major SEO asset, and it needs to be migrated with as much care as URLs. Here's what you absolutely must preserve:<\/p>\n\n\n\n \n- Category descriptions<\/strong>\u00a0These texts, often rich in keywords and carefully optimized, are frequently lost during e-commerce migrations. Export them, and reintegrate them into WiziShop.<\/li>\n\n\n\n
- Product sheets<\/strong>\u00a0: titles, long descriptions, short descriptions, product FAQs, feature tables. Don't \u00absimplify\u00bb your content during migration. If your product sheets were 500 words long on the old site, they must be at least 500 words long on WiziShop.<\/li>\n\n\n\n
- The images<\/strong>\u00a0Renamed images or lost alt tags are wasted SEO content.<\/li>\n\n\n\n
- Internal meshing<\/strong>\u00a0WiziShop: the links you've inserted in your product descriptions, blog posts and category pages need to be updated to point to the new WiziShop URLs. An internal mesh full of broken links is a sign of negligence that Google will penalize.<\/li>\n<\/ul>\n\n\n\n
Preparation is complete. Let's move on to the big day.<\/p>\n\n\n\n <\/span>During migration: WiziShop settings and technical issues<\/span><\/h2>\n\n\n\n<\/span>Essential SEO settings in WiziShop<\/span><\/h3>\n\n\n\nWiziShop includes native SEO features that need to be configured correctly from the outset:<\/p>\n\n\n\n URL structure :<\/strong> Check and adjust the URL structure for your products, categories and blog pages. Choose short, descriptive URLs, without special characters or accents.<\/p>\n\n\n\nTitle tags and meta descriptions :<\/strong> WiziShop lets you customize these tags for each page. Don't leave the default values. Use the optimized tags from your old site, or improve them if they were insufficient.<\/p>\n\n\n\nXML Sitemap :<\/strong> check that WiziShop automatically generates a complete and up-to-date XML sitemap. This will be one of the first elements to be submitted to Google Search Console after the switchover.<\/p>\n\n\n\nRobots.txt file :<\/strong> make sure there are no unintentional blocking instructions. In particular, check that category pages, product sheets and the blog are not blocked.<\/p>\n\n\n\nStructured data :<\/strong> WiziShop implements automatic structured data for certain content types (Product, Breadcrumb, Organization). Check that they are active and correctly configured with Google's Rich Results Test.<\/p>\n\n\n\nTags canonical :<\/strong> make sure that each page has a canonical tag pointing to itself, and that filter or sort pages have canonicals pointing to the main category.<\/p>\n\n\n\n<\/span>Filter, facet and sort management<\/span><\/h3>\n\n\n\nThis is a thorny issue on all e-commerce platforms, and WiziShop is no exception. Navigation filters (size, color, price, brand) create URL variants which, if indexed unchecked, generate an explosion of pages with thin, duplicated content.<\/p>\n\n\n\n My recommendation is as follows:<\/p>\n\n\n\n \n- Filter pages corresponding to a\u00a0actual search intention<\/strong>\u00a0(for example, \u00abwomen's white shoes\u00bb) can be indexed, provided they have unique content and an optimized title tag.<\/li>\n\n\n\n
- All other filter combinations (size 38 + white color + price 50-100\u20ac) must be in\u00a0noindex<\/strong>\u00a0or blocked via robots.txt, with a canonical tag pointing to the main category.<\/li>\n\n\n\n
- Sort parameters (by price, by popularity, by novelty) must never be indexed.<\/li>\n<\/ul>\n\n\n\n
<\/span>Performance and Core Web Vitals<\/span><\/h3>\n\n\n\nOne of the potential benefits of migrating to WiziShop is improved performance. As a hosted solution, WiziShop manages the server infrastructure and basic technical optimization. However, you remain responsible for certain elements:<\/p>\n\n\n\n \n- The images<\/strong>\u00a0compress them before uploading them. Use WebP format if WiziShop supports it. Images of up to 3 MB each will wipe out any performance gains on the server side.<\/li>\n\n\n\n
- External scripts<\/strong>\u00a0Every tracking pixel (Meta, TikTok, Pinterest), every third-party application and every widget adds code that slows down your site. Integrate only what's really necessary.<\/li>\n\n\n\n
- Test on mobile first<\/strong>\u00a0Google evaluates your site on its mobile version. Use PageSpeed Insights to obtain your mobile score and follow the recommendations.<\/li>\n<\/ul>\n\n\n\n
<\/span>Tracking and tags<\/span><\/h3>\n\n\n\nThis is the aspect most frequently overlooked during a migration, and the consequences can be serious - not for SEO directly, but for your ability to measure the impact of the migration.<\/p>\n\n\n\n Before switching over, make sure that these items are correctly configured on WiziShop:<\/p>\n\n\n\n |