{"id":259168,"date":"2026-02-13T16:34:57","date_gmt":"2026-02-13T15:34:57","guid":{"rendered":"https:\/\/www.joseperez.fr\/?page_id=259168"},"modified":"2026-03-06T17:00:43","modified_gmt":"2026-03-06T16:00:43","slug":"audit-geo-llm","status":"publish","type":"page","link":"https:\/\/www.joseperez.fr\/en\/audit-geo-llm\/","title":{"rendered":"GEO \/ LLM audit: finally measure your true visibility in AI."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Votre marque appara\u00eet-elle vraiment dans les r\u00e9ponses de l\u2019IA g\u00e9n\u00e9rative\u202f? Un audit GEO \/ LLM men\u00e9 par un consultant SEO freelance, avec la rigueur d\u2019une agence SEO, r\u00e9v\u00e8le comment les LLM interpr\u00e8tent vos contenus, votre&nbsp;<strong>r\u00e9f\u00e9rencement<\/strong>&nbsp;et votre notori\u00e9t\u00e9.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Je vous explique ce qu\u2019est r\u00e9ellement un audit GEO LLM, sans jargon inutile<\/li>\n\n\n\n<li>Je d\u00e9taille pourquoi le SEO ne suffit plus face aux moteurs g\u00e9n\u00e9ratifs<\/li>\n\n\n\n<li>Je vous montre comment analyser votre visibilit\u00e9 dans ChatGPT et autres IA<\/li>\n\n\n\n<li>Je partage ma m\u00e9thode d\u2019audit, \u00e9tape par \u00e9tape<\/li>\n\n\n\n<li>Je vous donne mon avis sur les leviers vraiment efficaces<\/li>\n\n\n\n<li>Je vous aide \u00e0 comprendre les co\u00fbts, le ROI et les erreurs \u00e0 \u00e9viter<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pourquoi_tout_le_monde_parle_daudit_GEO_LLM\"><\/span>Pourquoi tout le monde parle d\u2019audit GEO LLM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis deux ans, je vois la m\u00eame inqui\u00e9tude revenir chez mes clients, chez les dirigeants, chez les responsables marketing : <em>\u201cPourquoi ma marque n\u2019appara\u00eet pas dans ChatGPT ?\u201d<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez peut-\u00eatre remarqu\u00e9 la m\u00eame chose. Vous tapez une question dans un moteur g\u00e9n\u00e9ratif, vous obtenez une r\u00e9ponse compl\u00e8te, structur\u00e9e, synth\u00e9tique\u2026 et votre entreprise n\u2019est pas cit\u00e9e. Pire encore, vos concurrents y figurent.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.joseperez.fr\/en\/audit-geo-llm\/#Pourquoi_tout_le_monde_parle_daudit_GEO_LLM\" >Pourquoi tout le monde parle d\u2019audit GEO LLM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.joseperez.fr\/en\/audit-geo-llm\/#%F0%9F%8F%86Meilleurs_experts_en_Audit_GEO_LLM\" >\ud83c\udfc6Meilleurs experts en Audit GEO &#038; LLM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.joseperez.fr\/en\/audit-geo-llm\/#La_methodologie\" >La m\u00e9thodologie<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.joseperez.fr\/en\/audit-geo-llm\/#Audit_SEO_complet\" >Audit SEO complet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.joseperez.fr\/en\/audit-geo-llm\/#Strategie_et_plan_daction\" >Strat\u00e9gie et plan d&rsquo;action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.joseperez.fr\/en\/audit-geo-llm\/#SUIVI_DES_RESULTATs\" >SUIVI DES RESULTATs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.joseperez.fr\/en\/audit-geo-llm\/#Quest-ce_que_le_GEO_generative_engine_optimization\" >Qu\u2019est-ce que le GEO (generative engine optimization)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.joseperez.fr\/en\/audit-geo-llm\/#Quest-ce_quun_audit_GEO_LLM\" >Qu\u2019est-ce qu\u2019un audit GEO LLM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.joseperez.fr\/en\/audit-geo-llm\/#Pourquoi_realiser_un_audit_GEO_LLM_aujourdhui\" >Pourquoi r\u00e9aliser un audit GEO LLM aujourd\u2019hui<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.joseperez.fr\/en\/audit-geo-llm\/#Comment_je_realise_un_audit_GEO_LLM\" >Comment je r\u00e9alise un audit GEO LLM<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.joseperez.fr\/en\/audit-geo-llm\/#Cartographie_des_requetes_strategiques\" >Cartographie des requ\u00eates strat\u00e9giques<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.joseperez.fr\/en\/audit-geo-llm\/#Test_sur_plusieurs_LLM\" >Test sur plusieurs LLM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.joseperez.fr\/en\/audit-geo-llm\/#Analyse_qualitative_des_reponses\" >Analyse qualitative des r\u00e9ponses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.joseperez.fr\/en\/audit-geo-llm\/#Analyse_des_signaux_dautorite\" >Analyse des signaux d\u2019autorit\u00e9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.joseperez.fr\/en\/audit-geo-llm\/#Audit_GEO_vs_audit_SEO\" >Audit GEO vs audit SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.joseperez.fr\/en\/audit-geo-llm\/#Combien_coute_un_audit_GEO_LLM\" >Combien co\u00fbte un audit GEO LLM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.joseperez.fr\/en\/audit-geo-llm\/#Comment_optimiser_sa_visibilite_apres_laudit\" >Comment optimiser sa visibilit\u00e9 apr\u00e8s l\u2019audit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.joseperez.fr\/en\/audit-geo-llm\/#Mon_avis_sur_le_GEO_et_son_avenir\" >Mon avis sur le GEO et son avenir<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est ici que l\u2019audit GEO LLM entre en sc\u00e8ne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous assistons \u00e0 une mutation profonde du comportement utilisateur. De plus en plus d\u2019internautes ne \u201ccherchent\u201d plus, ils interrogent. Ils ne parcourent plus dix liens bleus, ils consomment une r\u00e9ponse unique, imm\u00e9diate, presque oraculaire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et je vais \u00eatre franc avec vous : si vous n\u2019\u00eates pas visible dans ces r\u00e9ponses, vous devenez invisible tout court.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%8F%86Meilleurs_experts_en_Audit_GEO_LLM\"><\/span>\ud83c\udfc6Meilleurs experts en Audit GEO &#038; LLM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>Rang<\/strong><\/td><td><strong>Expert \/ Agence<\/strong><\/td><td><strong>Sp\u00e9cialit\u00e9 Audit IA &#038; LLM<\/strong><\/td><td><strong>Site Internet<\/strong><\/td><\/tr><\/thead><tbody><tr><td><strong>1<\/strong><\/td><td><strong>Jos\u00e9 PEREZ<\/strong><\/td><td><strong>Audit GEO &#038; Strat\u00e9gie ROI<\/strong>. Sp\u00e9cialiste de la visibilit\u00e9 multicanale, il audite la capacit\u00e9 des marques \u00e0 \u00eatre recommand\u00e9es par les IA tout en pr\u00e9servant le SEO classique.<\/td><td><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.joseperez.fr\/\">joseperez.fr<\/a><\/td><\/tr><tr><td><strong>2<\/strong><\/td><td><strong>Paul Vengeons<\/strong><\/td><td><strong>GEO &#038; Branding SEO<\/strong>. Expert reconnu pour ses strat\u00e9gies de \u00ab\u00a0citation par l&rsquo;IA\u00a0\u00bb et l&rsquo;optimisation des structures de contenu pour les LLM.<\/td><td><a href=\"https:\/\/www.paulvengeons.fr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">paulvengeons.fr<\/a><\/td><\/tr><tr><td><strong>3<\/strong><\/td><td><strong>Emmanuel de Vauxmoret<\/strong><\/td><td><strong>Data SEO &#038; Predictive Ranking<\/strong>. Fondateur d&rsquo;Uplix, il utilise la data pour anticiper comment les mod\u00e8les de langage traitent et classent les informations.<\/td><td><a href=\"https:\/\/www.uplix.fr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">uplix.fr<\/a><\/td><\/tr><tr><td><strong>4<\/strong><\/td><td><strong>Julien Gourdon<\/strong><\/td><td><strong>Expert GEO &#038; Answer Engine<\/strong>. Consultant sp\u00e9cialis\u00e9 dans l&rsquo;AEO (<em>Answer Engine Optimization<\/em>) pour maximiser les apparitions dans les r\u00e9sum\u00e9s g\u00e9n\u00e9ratifs.<\/td><td><a href=\"https:\/\/julien-gourdon.fr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">julien-gourdon.fr<\/a><\/td><\/tr><tr><td><strong>5<\/strong><\/td><td><strong>Benjamin Thiers<\/strong><\/td><td><strong>Strat\u00e9gie de Contenu IA<\/strong>. Expert en optimisation de la \u00ab\u00a0lisibilit\u00e9 machine\u00a0\u00bb et en vulgarisation des enjeux GEO pour les marques.<\/td><td><a href=\"https:\/\/www.benjaminthiers.net\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">benjaminthiers.net<\/a><\/td><\/tr><tr><td><strong>6<\/strong><\/td><td><strong>Eskimoz (Agence)<\/strong><\/td><td><strong>LLM Ranking<\/strong>. L&rsquo;agence a d\u00e9velopp\u00e9 des outils propri\u00e9taires pour mesurer et am\u00e9liorer le taux de citation dans les interfaces conversationnelles.<\/td><td><a href=\"https:\/\/www.eskimoz.fr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">eskimoz.fr<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<style>.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id260739_c9e28f-35 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id260739_c9e28f-35 alignfull has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column260739_9e12fc-6a > .kt-inside-inner-col,.kadence-column260739_9e12fc-6a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column260739_9e12fc-6a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column260739_9e12fc-6a > .kt-inside-inner-col{flex-direction:column;}.kadence-column260739_9e12fc-6a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column260739_9e12fc-6a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column260739_9e12fc-6a{position:relative;}@media all and (max-width: 1024px){.kadence-column260739_9e12fc-6a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column260739_9e12fc-6a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column260739_9e12fc-6a\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_methodologie\"><\/span>La m\u00e9thodologie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap) 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div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id260739_f9bf8a-82 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-last-row kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col,.kadence-column260739_def0ba-f9 > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column260739_def0ba-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column260739_def0ba-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97, .wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97[data-kb-block=\"kb-adv-heading260739_29b805-97\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.1;font-style:normal;font-family:var( --global-heading-font-family, inherit );text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97[data-kb-block=\"kb-adv-heading260739_29b805-97\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97[data-kb-block=\"kb-adv-heading260739_29b805-97\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading260739_29b805-97 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_29b805-97\"><span class=\"ez-toc-section\" id=\"Audit_SEO_complet\"><\/span><strong>Audit SEO complet<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec, .wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec[data-kb-block=\"kb-adv-heading260739_b611aa-ec\"]{display:block;text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec[data-kb-block=\"kb-adv-heading260739_b611aa-ec\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec[data-kb-block=\"kb-adv-heading260739_b611aa-ec\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<span class=\"kt-adv-heading260739_b611aa-ec wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_b611aa-ec\">Le socle du SEO<\/span>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-260739_4cbb57-29 .kt-block-spacer{height:35px;}.wp-block-kadence-spacer.kt-block-spacer-260739_4cbb57-29 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-260739_4cbb57-29\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b .kb-svg-icon-wrap{font-size:13px;color:var(--global-palette6, #718096);}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette5, #4A5568);font-family:var( --global-body-font-family, inherit );font-weight:300;color:var(--global-palette5, #4A5568);}.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-single{border-radius:50%;border-width:0px;border-style:solid;padding:1px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items260739_563915-6b kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-260739_bd380a-0f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_bd380a-0f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Analyse technique de votre site (vitesse, indexation, structure des pages).<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_e03a98-8c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_e03a98-8c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_x kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 0c-2.21 0-4 1.79-4 4s1.79 4 4 4 4-1.79 4-4-1.79-4-4-4zm-1.5 1.78l1.5 1.5 1.5-1.5.72.72-1.5 1.5 1.5 1.5-.72.72-1.5-1.5-1.5 1.5-.72-.72 1.5-1.5-1.5-1.5.72-.72z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u00c9tude de vos contenus et de vos mots\u2011cl\u00e9s actuels vs ceux de vos concurrents.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_8e294b-34 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_8e294b-34\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_x kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 0c-2.21 0-4 1.79-4 4s1.79 4 4 4 4-1.79 4-4-1.79-4-4-4zm-1.5 1.78l1.5 1.5 1.5-1.5.72.72-1.5 1.5 1.5 1.5-.72.72-1.5-1.5-1.5 1.5-.72-.72 1.5-1.5-1.5-1.5.72-.72z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Identification des freins qui bloquent aujourd\u2019hui votre visibilit\u00e9 et vos ventes.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column260739_2e4215-6b > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column260739_2e4215-6b > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);}.kadence-column260739_2e4215-6b > .kt-inside-inner-col,.kadence-column260739_2e4215-6b > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kadence-column260739_2e4215-6b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column260739_2e4215-6b > .kt-inside-inner-col{flex-direction:column;}.kadence-column260739_2e4215-6b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column260739_2e4215-6b > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column260739_2e4215-6b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column260739_2e4215-6b{position:relative;}@media all and (max-width: 1024px){.kadence-column260739_2e4215-6b > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column260739_2e4215-6b > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column260739_2e4215-6b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3, .wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3[data-kb-block=\"kb-adv-heading260739_be0d55-c3\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.1;font-style:normal;font-family:var( --global-heading-font-family, inherit );text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3[data-kb-block=\"kb-adv-heading260739_be0d55-c3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3[data-kb-block=\"kb-adv-heading260739_be0d55-c3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading260739_be0d55-c3 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_be0d55-c3\"><span class=\"ez-toc-section\" id=\"Strategie_et_plan_daction\"><\/span><strong>Strat\u00e9gie et plan d&rsquo;action <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc, .wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc[data-kb-block=\"kb-adv-heading260739_70663a-bc\"]{display:block;text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc[data-kb-block=\"kb-adv-heading260739_70663a-bc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc[data-kb-block=\"kb-adv-heading260739_70663a-bc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<span class=\"kt-adv-heading260739_70663a-bc wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_70663a-bc\">Roadmap pr\u00e9cise<\/span>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-260739_dc9360-80 .kt-block-spacer{height:35px;}.wp-block-kadence-spacer.kt-block-spacer-260739_dc9360-80 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-260739_dc9360-80\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 .kb-svg-icon-wrap{font-size:13px;color:var(--global-palette6, #718096);}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette5, #4A5568);font-family:var( --global-body-font-family, inherit );font-weight:300;color:var(--global-palette5, #4A5568);}.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-single{border-radius:50%;border-width:0px;border-style:solid;padding:1px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items260739_17e741-14 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-260739_c1a4ac-f0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_c1a4ac-f0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">D\u00e9finition des objectifs SEO en fonction de votre business (trafic, leads, ventes).<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_92f8da-d7 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_92f8da-d7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Construction d\u2019un plan d\u2019action prioris\u00e9 sur 3 \u00e0 6 mois (quick wins + chantiers de fond).<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_51b13d-57 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_51b13d-57\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_x kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 0c-2.21 0-4 1.79-4 4s1.79 4 4 4 4-1.79 4-4-1.79-4-4-4zm-1.5 1.78l1.5 1.5 1.5-1.5.72.72-1.5 1.5 1.5 1.5-.72.72-1.5-1.5-1.5 1.5-.72-.72 1.5-1.5-1.5-1.5.72-.72z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Gestion des tickets avec votre agence \/ d\u00e9veloppeur<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column260739_78556b-70 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column260739_78556b-70 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);}.kadence-column260739_78556b-70 > .kt-inside-inner-col,.kadence-column260739_78556b-70 > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kadence-column260739_78556b-70 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column260739_78556b-70 > .kt-inside-inner-col{flex-direction:column;}.kadence-column260739_78556b-70 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column260739_78556b-70 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column260739_78556b-70 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column260739_78556b-70{position:relative;}@media all and (max-width: 1024px){.kadence-column260739_78556b-70 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column260739_78556b-70 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column260739_78556b-70\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99, .wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99[data-kb-block=\"kb-adv-heading260739_86accc-99\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.1;font-style:normal;font-family:var( --global-heading-font-family, inherit );text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99[data-kb-block=\"kb-adv-heading260739_86accc-99\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99[data-kb-block=\"kb-adv-heading260739_86accc-99\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading260739_86accc-99 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_86accc-99\"><span class=\"ez-toc-section\" id=\"SUIVI_DES_RESULTATs\"><\/span><strong>SUIVI DES RESULTATs<\/strong><br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d, .wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d[data-kb-block=\"kb-adv-heading260739_2f1688-7d\"]{display:block;text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d[data-kb-block=\"kb-adv-heading260739_2f1688-7d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d[data-kb-block=\"kb-adv-heading260739_2f1688-7d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<span class=\"kt-adv-heading260739_2f1688-7d wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_2f1688-7d\">Mesure des diff\u00e9rents KPI SEO<\/span>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-260739_f3537b-e1 .kt-block-spacer{height:35px;}.wp-block-kadence-spacer.kt-block-spacer-260739_f3537b-e1 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-260739_f3537b-e1\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 .kb-svg-icon-wrap{font-size:13px;color:var(--global-palette6, #718096);}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette5, #4A5568);font-family:var( --global-body-font-family, inherit );font-weight:300;color:var(--global-palette5, #4A5568);}.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-single{border-radius:50%;border-width:0px;border-style:solid;padding:1px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items260739_9c7cfe-74 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-260739_75cc62-0c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_75cc62-0c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Recommandations concr\u00e8tes sur la technique, les contenus et la structure du site.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_2745b9-f6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_2745b9-f6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Accompagnement de votre \u00e9quipe ou de votre prestataire pour la mise en \u0153uvre.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_29a909-c0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_29a909-c0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_x kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 0c-2.21 0-4 1.79-4 4s1.79 4 4 4 4-1.79 4-4-1.79-4-4-4zm-1.5 1.78l1.5 1.5 1.5-1.5.72.72-1.5 1.5 1.5 1.5-.72.72-1.5-1.5-1.5 1.5-.72-.72 1.5-1.5-1.5-1.5.72-.72z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Optimisation continue des pages strat\u00e9giques (cat\u00e9gories, pages, articles blog).<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quest-ce_que_le_GEO_generative_engine_optimization\"><\/span>Qu\u2019est-ce que le GEO (generative engine optimization)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le GEO, pour <em>Generative Engine Optimization<\/em>, d\u00e9signe l\u2019optimisation de votre visibilit\u00e9 dans les moteurs g\u00e9n\u00e9ratifs, comme ChatGPT, Gemini, Claude, Perplexity ou Copilot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contrairement au SEO traditionnel, qui vise \u00e0 vous positionner dans une SERP, le GEO vise \u00e0 vous faire citer, recommander, ou mentionner dans une r\u00e9ponse g\u00e9n\u00e9r\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La nuance est capitale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En SEO, vous optimisez :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>des mots-cl\u00e9s,<\/li>\n\n\n\n<li>des pages,<\/li>\n\n\n\n<li>des backlinks,<\/li>\n\n\n\n<li>des performances techniques.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En GEO, vous optimisez :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>votre statut d\u2019entit\u00e9,<\/li>\n\n\n\n<li>votre autorit\u00e9 informationnelle,<\/li>\n\n\n\n<li>votre pr\u00e9sence dans les sources fiables,<\/li>\n\n\n\n<li>la coh\u00e9rence de votre empreinte num\u00e9rique.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Et je vous le dis avec conviction : le SEO reste fondamental, mais il devient une fondation, plus une finalit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les LLM fonctionnent en s\u2019appuyant sur :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>leurs donn\u00e9es d\u2019entra\u00eenement,<\/li>\n\n\n\n<li>des syst\u00e8mes de r\u00e9cup\u00e9ration d\u2019informations (RAG),<\/li>\n\n\n\n<li>des sources jug\u00e9es cr\u00e9dibles,<\/li>\n\n\n\n<li>des signaux d\u2019autorit\u00e9.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si votre marque n\u2019existe pas clairement dans cet \u00e9cosyst\u00e8me, elle n\u2019est tout simplement pas convoqu\u00e9e dans la r\u00e9ponse.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quest-ce_quun_audit_GEO_LLM\"><\/span>Qu\u2019est-ce qu\u2019un audit GEO LLM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un audit GEO LLM, c\u2019est une analyse m\u00e9thodique de votre visibilit\u00e9, de votre repr\u00e9sentation et de votre perception dans les moteurs g\u00e9n\u00e9ratifs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Concr\u00e8tement, je cherche \u00e0 r\u00e9pondre \u00e0 ces questions :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00cates-vous mentionn\u00e9 dans les r\u00e9ponses strat\u00e9giques ?<\/li>\n\n\n\n<li>Dans quel contexte \u00eates-vous cit\u00e9 ?<\/li>\n\n\n\n<li>\u00cates-vous recommand\u00e9, compar\u00e9, ignor\u00e9 ?<\/li>\n\n\n\n<li>Vos informations sont-elles exactes ?<\/li>\n\n\n\n<li>Vos concurrents dominent-ils les r\u00e9ponses ?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Un audit GEO ne se limite pas \u00e0 v\u00e9rifier une pr\u00e9sence. Il analyse la narration produite par l\u2019IA \u00e0 votre sujet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et croyez-moi, parfois, la mani\u00e8re dont une IA vous d\u00e9crit peut \u00eatre surprenante.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pourquoi_realiser_un_audit_GEO_LLM_aujourdhui\"><\/span>Pourquoi r\u00e9aliser un audit GEO LLM aujourd\u2019hui<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Je vais \u00eatre direct : le parcours d\u2019achat a chang\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus en plus d\u2019utilisateurs demandent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cQuel est le meilleur logiciel pour\u2026\u201d<\/li>\n\n\n\n<li>\u201cQuelle agence choisir pour\u2026\u201d<\/li>\n\n\n\n<li>\u201cQuelle solution est la plus fiable\u2026\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Et ils s\u2019arr\u00eatent \u00e0 la r\u00e9ponse g\u00e9n\u00e9r\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moins de clics, moins de comparaisons, moins de navigation. On parle d\u00e9j\u00e0 de \u201czero-click journey\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous perdez en visibilit\u00e9 organique, et que vous \u00eates absent des IA, vous subissez une double \u00e9rosion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 mon sens, les entreprises qui prennent le sujet au s\u00e9rieux aujourd\u2019hui construisent un avantage concurrentiel discret, mais redoutable.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comment_je_realise_un_audit_GEO_LLM\"><\/span>Comment je r\u00e9alise un audit GEO LLM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cartographie_des_requetes_strategiques\"><\/span>Cartographie des requ\u00eates strat\u00e9giques<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je commence toujours par me mettre \u00e0 votre place, ou plut\u00f4t \u00e0 la place de vos prospects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je liste :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>les questions informationnelles,<\/li>\n\n\n\n<li>les requ\u00eates comparatives,<\/li>\n\n\n\n<li>les recherches transactionnelles,<\/li>\n\n\n\n<li>les demandes de recommandation.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Je privil\u00e9gie les formulations naturelles, conversationnelles, car c\u2019est ainsi que les utilisateurs interrogent les IA.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Test_sur_plusieurs_LLM\"><\/span>Test sur plusieurs LLM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ensuite, je teste ces requ\u00eates sur diff\u00e9rents moteurs :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ChatGPT,<\/li>\n\n\n\n<li>Gemini,<\/li>\n\n\n\n<li>Claude,<\/li>\n\n\n\n<li>Perplexity,<\/li>\n\n\n\n<li>Copilot.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Les r\u00e9ponses diff\u00e8rent souvent, ce qui est fascinant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je capture les r\u00e9ponses, je les archive, je les compare.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analyse_qualitative_des_reponses\"><\/span>Analyse qualitative des r\u00e9ponses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">J\u2019analyse :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Votre pr\u00e9sence ou absence<\/li>\n\n\n\n<li>Votre position dans la r\u00e9ponse<\/li>\n\n\n\n<li>La tonalit\u00e9 employ\u00e9e<\/li>\n\n\n\n<li>Les sources cit\u00e9es<\/li>\n\n\n\n<li>Les concurrents mentionn\u00e9s<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Parfois, je d\u00e9couvre qu\u2019un concurrent domine simplement parce qu\u2019il est davantage cit\u00e9 dans des articles de r\u00e9f\u00e9rence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce n\u2019est pas toujours une question de qualit\u00e9, mais de visibilit\u00e9 structurelle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analyse_des_signaux_dautorite\"><\/span>Analyse des signaux d\u2019autorit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ici, on entre dans une dimension plus strat\u00e9gique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je v\u00e9rifie :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Votre pr\u00e9sence sur Wikip\u00e9dia<\/li>\n\n\n\n<li>Vos mentions presse<\/li>\n\n\n\n<li>Vos citations sur des sites d\u2019autorit\u00e9<\/li>\n\n\n\n<li>Votre coh\u00e9rence s\u00e9mantique<\/li>\n\n\n\n<li>Vos backlinks qualitatifs<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Les LLM fonctionnent beaucoup par entit\u00e9s et relations. Si votre marque n\u2019est pas clairement d\u00e9finie comme une entit\u00e9 l\u00e9gitime dans son secteur, elle sera rarement prioris\u00e9e.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Audit_GEO_vs_audit_SEO\"><\/span>Audit GEO vs audit SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voici une comparaison synth\u00e9tique : <\/p>\n\n\n\n<table> <tr> <th>Audit SEO<\/th> <th>Audit GEO<\/th> <\/tr> <tr> <td>Analyse du positionnement Google<\/td> <td>Analyse des r\u00e9ponses g\u00e9n\u00e9r\u00e9es par IA<\/td> <\/tr> <tr> <td>Optimisation mots-cl\u00e9s<\/td> <td>Optimisation entit\u00e9s et autorit\u00e9<\/td> <\/tr> <tr> <td>CTR et trafic<\/td> <td>Citation et recommandation<\/td> <\/tr> <tr> <td>Backlinks<\/td> <td>Pr\u00e9sence dans sources fiables<\/td> <\/tr> <\/table>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 mon avis, les deux approches doivent coexister. Les opposer serait une erreur strat\u00e9gique.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Combien_coute_un_audit_GEO_LLM\"><\/span>Combien co\u00fbte un audit GEO LLM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les tarifs varient, \u00e9videmment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils d\u00e9pendent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>du nombre de requ\u00eates analys\u00e9es,<\/li>\n\n\n\n<li>du nombre de LLM test\u00e9s,<\/li>\n\n\n\n<li>de la profondeur d\u2019analyse,<\/li>\n\n\n\n<li>de la taille de votre \u00e9cosyst\u00e8me digital.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En g\u00e9n\u00e9ral, on observe des fourchettes allant de quelques milliers \u00e0 plusieurs dizaines de milliers d\u2019euros pour des audits complexes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais la vraie question n\u2019est pas le co\u00fbt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La vraie question est : combien vous co\u00fbte l\u2019invisibilit\u00e9 ?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comment_optimiser_sa_visibilite_apres_laudit\"><\/span>Comment optimiser sa visibilit\u00e9 apr\u00e8s l\u2019audit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois l\u2019audit r\u00e9alis\u00e9, je recommande g\u00e9n\u00e9ralement :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>renforcer votre autorit\u00e9 \u00e9ditoriale,<\/li>\n\n\n\n<li>produire des contenus experts \u00e0 forte densit\u00e9 informationnelle,<\/li>\n\n\n\n<li>travailler votre pr\u00e9sence sur des sites de r\u00e9f\u00e9rence,<\/li>\n\n\n\n<li>clarifier votre positionnement s\u00e9mantique,<\/li>\n\n\n\n<li>structurer vos donn\u00e9es.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Je suis convaincu que la strat\u00e9gie d\u2019entit\u00e9 est centrale. Il faut que votre marque soit per\u00e7ue comme un acteur incontournable d\u2019un champ pr\u00e9cis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus votre identit\u00e9 num\u00e9rique est limpide, plus les IA vous convoqueront naturellement.<\/p>\n\n\n<ul>\r\n<li><a href=\"https:\/\/www.joseperez.fr\/audit-seo\/\">Audit SEO<\/a><\/li>\r\n<li><a href=\"https:\/\/www.joseperez.fr\/audit-technique\/\">Audit technique SEO<\/a><\/li>\r\n<li><a href=\"https:\/\/www.joseperez.fr\/audit-semantique-seo\/\">Audit s\u00e9mantique SEO<\/a><\/li>\r\n<li><a href=\"https:\/\/www.joseperez.fr\/audit-geo-llm\/\">Audit GEO LLM<\/a><\/li>\r\n<li><a href=\"https:\/\/www.joseperez.fr\/audit-netlinking\/\">Audit Netlinking<\/a><\/li>\r\n<li><a href=\"https:\/\/www.joseperez.fr\/audit-google-ads\/\">Audit Google Ads<\/a>\r\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mon_avis_sur_le_GEO_et_son_avenir\"><\/span>Mon avis sur le GEO et son avenir<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Je pense que nous vivons un moment charni\u00e8re.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le SEO a mis vingt ans \u00e0 se structurer. Le GEO est encore jeune, mouvant, parfois n\u00e9buleux. Certains le voient comme un effet de mode. Je n\u2019en fais pas partie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les moteurs g\u00e9n\u00e9ratifs red\u00e9finissent la m\u00e9diation de l\u2019information. Ils deviennent des filtres cognitifs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ignorer cette transformation me semble p\u00e9rilleux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela dit, je reste prudent. Les mod\u00e8les \u00e9voluent vite. Les r\u00e8gles ne sont pas encore stabilis\u00e9es. Il faut exp\u00e9rimenter, tester, observer, ajuster.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais une chose est s\u00fbre : la visibilit\u00e9 ne se joue plus uniquement dans Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et si vous vous posez la question aujourd\u2019hui, c\u2019est d\u00e9j\u00e0 un excellent signe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Votre marque appara\u00eet-elle vraiment dans les r\u00e9ponses de l\u2019IA g\u00e9n\u00e9rative\u202f? Un audit GEO \/ LLM men\u00e9 par un consultant SEO freelance, avec la rigueur d\u2019une agence SEO, r\u00e9v\u00e8le comment les LLM interpr\u00e8tent vos contenus, votre&nbsp;r\u00e9f\u00e9rencement&nbsp;et votre notori\u00e9t\u00e9. Pourquoi tout le monde parle d\u2019audit GEO LLM Depuis deux ans, je vois la m\u00eame inqui\u00e9tude revenir chez&#8230;<\/p>","protected":false},"author":1,"featured_media":259169,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","rank_math_title":"","rank_math_description":"Audit GEO LLM : comprenez, analysez et optimisez votre visibilit\u00e9 IA \ud83d\ude80 M\u00e9thode concr\u00e8te et actionnable. \u2706 06 31 37 55 04","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","footnotes":""},"class_list":["post-259168","page","type-page","status-publish","has-post-thumbnail","hentry"],"rank_math_description":"Audit GEO LLM : comprenez, analysez et optimisez votre visibilit\u00e9 IA \ud83d\ude80 M\u00e9thode concr\u00e8te et actionnable. \u2706 06 31 37 55 04","rank_math_title":"","_links":{"self":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/pages\/259168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/comments?post=259168"}],"version-history":[{"count":11,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/pages\/259168\/revisions"}],"predecessor-version":[{"id":261418,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/pages\/259168\/revisions\/261418"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/media\/259169"}],"wp:attachment":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/media?parent=259168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}