{"id":259150,"date":"2026-02-13T16:14:45","date_gmt":"2026-02-13T15:14:45","guid":{"rendered":"https:\/\/www.joseperez.fr\/?page_id=259150"},"modified":"2026-03-03T10:16:29","modified_gmt":"2026-03-03T09:16:29","slug":"migration-seo-drupal","status":"publish","type":"page","link":"https:\/\/www.joseperez.fr\/en\/migration-seo-drupal\/","title":{"rendered":"Drupal SEO migration: preserving your Google positions"},"content":{"rendered":"\n<p>Une migration vers Drupal mal cadr\u00e9e peut faire s\u2019effondrer votre&nbsp;<strong>r\u00e9f\u00e9rencement<\/strong>&nbsp;et votre trafic organique. En travaillant avec un consultant SEO freelance, dot\u00e9 des m\u00eames process qu\u2019une agence SEO, vous s\u00e9curisez vos redirections, vos contenus strat\u00e9giques et vos positions cl\u00e9s dans Google pendant la transition.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/transfer.website\/blog\/seo-migrate-drupal-website\/\"><\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une migration Drupal peut faire chuter brutalement votre trafic si elle est mal pr\u00e9par\u00e9e.<\/li>\n\n\n\n<li>Les redirections 301 sont le pilier d\u2019une migration SEO r\u00e9ussie.<\/li>\n\n\n\n<li>L\u2019audit pr\u00e9alable est indispensable, je ne recommande jamais de migrer sans cartographie des URLs.<\/li>\n\n\n\n<li>Les modules Drupal comme Redirect, Pathauto et Metatag doivent \u00eatre v\u00e9rifi\u00e9s minutieusement.<\/li>\n\n\n\n<li>La phase post-mise en ligne est aussi importante que la migration elle-m\u00eame.<\/li>\n\n\n\n<li>Le monitoring dans Search Console permet d\u2019\u00e9viter une d\u00e9sindexation insidieuse.<\/li>\n<\/ul>\n\n\n<style>.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id260739_c9e28f-35 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id260739_c9e28f-35 alignfull has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column260739_9e12fc-6a > .kt-inside-inner-col,.kadence-column260739_9e12fc-6a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column260739_9e12fc-6a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column260739_9e12fc-6a > .kt-inside-inner-col{flex-direction:column;}.kadence-column260739_9e12fc-6a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column260739_9e12fc-6a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column260739_9e12fc-6a{position:relative;}@media all and (max-width: 1024px){.kadence-column260739_9e12fc-6a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column260739_9e12fc-6a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column260739_9e12fc-6a\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_methodologie\"><\/span>La m\u00e9thodologie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-lg, 4rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);}.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id260739_f9bf8a-82 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap > *:nth-child(3n of *:not(style)){grid-column:1 \/ -1;}}@media all and (max-width: 1024px){.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id260739_f9bf8a-82 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-last-row kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col,.kadence-column260739_def0ba-f9 > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column260739_def0ba-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column260739_def0ba-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97, .wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97[data-kb-block=\"kb-adv-heading260739_29b805-97\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.1;font-style:normal;font-family:var( --global-heading-font-family, inherit );text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97[data-kb-block=\"kb-adv-heading260739_29b805-97\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97[data-kb-block=\"kb-adv-heading260739_29b805-97\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading260739_29b805-97 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_29b805-97\"><span class=\"ez-toc-section\" id=\"Audit_SEO_complet\"><\/span><strong>Audit SEO complet<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec, .wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec[data-kb-block=\"kb-adv-heading260739_b611aa-ec\"]{display:block;text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec[data-kb-block=\"kb-adv-heading260739_b611aa-ec\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec[data-kb-block=\"kb-adv-heading260739_b611aa-ec\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<span class=\"kt-adv-heading260739_b611aa-ec wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_b611aa-ec\">Le socle du SEO<\/span>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-260739_4cbb57-29 .kt-block-spacer{height:35px;}.wp-block-kadence-spacer.kt-block-spacer-260739_4cbb57-29 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-260739_4cbb57-29\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b .kb-svg-icon-wrap{font-size:13px;color:var(--global-palette6, #718096);}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette5, #4A5568);font-family:var( --global-body-font-family, inherit );font-weight:300;color:var(--global-palette5, #4A5568);}.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-single{border-radius:50%;border-width:0px;border-style:solid;padding:1px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items260739_563915-6b kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-260739_bd380a-0f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_bd380a-0f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Analyse technique de votre site (vitesse, indexation, structure des pages).<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_e03a98-8c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_e03a98-8c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_x kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 0c-2.21 0-4 1.79-4 4s1.79 4 4 4 4-1.79 4-4-1.79-4-4-4zm-1.5 1.78l1.5 1.5 1.5-1.5.72.72-1.5 1.5 1.5 1.5-.72.72-1.5-1.5-1.5 1.5-.72-.72 1.5-1.5-1.5-1.5.72-.72z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u00c9tude de vos contenus et de vos mots\u2011cl\u00e9s actuels vs ceux de vos concurrents.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_8e294b-34 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_8e294b-34\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_x kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 0c-2.21 0-4 1.79-4 4s1.79 4 4 4 4-1.79 4-4-1.79-4-4-4zm-1.5 1.78l1.5 1.5 1.5-1.5.72.72-1.5 1.5 1.5 1.5-.72.72-1.5-1.5-1.5 1.5-.72-.72 1.5-1.5-1.5-1.5.72-.72z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Identification des freins qui bloquent aujourd\u2019hui votre visibilit\u00e9 et vos ventes.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column260739_2e4215-6b > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column260739_2e4215-6b > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);}.kadence-column260739_2e4215-6b > .kt-inside-inner-col,.kadence-column260739_2e4215-6b > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kadence-column260739_2e4215-6b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column260739_2e4215-6b > .kt-inside-inner-col{flex-direction:column;}.kadence-column260739_2e4215-6b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column260739_2e4215-6b > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column260739_2e4215-6b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column260739_2e4215-6b{position:relative;}@media all and (max-width: 1024px){.kadence-column260739_2e4215-6b > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column260739_2e4215-6b > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column260739_2e4215-6b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3, .wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3[data-kb-block=\"kb-adv-heading260739_be0d55-c3\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.1;font-style:normal;font-family:var( --global-heading-font-family, inherit );text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3[data-kb-block=\"kb-adv-heading260739_be0d55-c3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3[data-kb-block=\"kb-adv-heading260739_be0d55-c3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading260739_be0d55-c3 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_be0d55-c3\"><span class=\"ez-toc-section\" id=\"Strategie_et_plan_daction\"><\/span><strong>Strat\u00e9gie et plan d&rsquo;action <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc, .wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc[data-kb-block=\"kb-adv-heading260739_70663a-bc\"]{display:block;text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc[data-kb-block=\"kb-adv-heading260739_70663a-bc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc[data-kb-block=\"kb-adv-heading260739_70663a-bc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<span class=\"kt-adv-heading260739_70663a-bc wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_70663a-bc\">Roadmap pr\u00e9cise<\/span>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-260739_dc9360-80 .kt-block-spacer{height:35px;}.wp-block-kadence-spacer.kt-block-spacer-260739_dc9360-80 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-260739_dc9360-80\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 .kb-svg-icon-wrap{font-size:13px;color:var(--global-palette6, #718096);}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette5, #4A5568);font-family:var( --global-body-font-family, inherit );font-weight:300;color:var(--global-palette5, #4A5568);}.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-single{border-radius:50%;border-width:0px;border-style:solid;padding:1px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items260739_17e741-14 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-260739_c1a4ac-f0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_c1a4ac-f0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">D\u00e9finition des objectifs SEO en fonction de votre business (trafic, leads, ventes).<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_92f8da-d7 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_92f8da-d7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Construction d\u2019un plan d\u2019action prioris\u00e9 sur 3 \u00e0 6 mois (quick wins + chantiers de fond).<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_51b13d-57 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_51b13d-57\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_x kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 0c-2.21 0-4 1.79-4 4s1.79 4 4 4 4-1.79 4-4-1.79-4-4-4zm-1.5 1.78l1.5 1.5 1.5-1.5.72.72-1.5 1.5 1.5 1.5-.72.72-1.5-1.5-1.5 1.5-.72-.72 1.5-1.5-1.5-1.5.72-.72z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Gestion des tickets avec votre agence \/ d\u00e9veloppeur<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column260739_78556b-70 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column260739_78556b-70 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);}.kadence-column260739_78556b-70 > .kt-inside-inner-col,.kadence-column260739_78556b-70 > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kadence-column260739_78556b-70 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column260739_78556b-70 > .kt-inside-inner-col{flex-direction:column;}.kadence-column260739_78556b-70 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column260739_78556b-70 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column260739_78556b-70 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column260739_78556b-70{position:relative;}@media all and (max-width: 1024px){.kadence-column260739_78556b-70 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column260739_78556b-70 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column260739_78556b-70\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99, .wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99[data-kb-block=\"kb-adv-heading260739_86accc-99\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.1;font-style:normal;font-family:var( --global-heading-font-family, inherit );text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99[data-kb-block=\"kb-adv-heading260739_86accc-99\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99[data-kb-block=\"kb-adv-heading260739_86accc-99\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading260739_86accc-99 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_86accc-99\"><span class=\"ez-toc-section\" id=\"SUIVI_DES_RESULTATs\"><\/span><strong>SUIVI DES RESULTATs<\/strong><br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d, .wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d[data-kb-block=\"kb-adv-heading260739_2f1688-7d\"]{display:block;text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d[data-kb-block=\"kb-adv-heading260739_2f1688-7d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d[data-kb-block=\"kb-adv-heading260739_2f1688-7d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<span class=\"kt-adv-heading260739_2f1688-7d wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_2f1688-7d\">Mesure des diff\u00e9rents KPI SEO<\/span>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-260739_f3537b-e1 .kt-block-spacer{height:35px;}.wp-block-kadence-spacer.kt-block-spacer-260739_f3537b-e1 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-260739_f3537b-e1\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 .kb-svg-icon-wrap{font-size:13px;color:var(--global-palette6, #718096);}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette5, #4A5568);font-family:var( --global-body-font-family, inherit );font-weight:300;color:var(--global-palette5, #4A5568);}.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-single{border-radius:50%;border-width:0px;border-style:solid;padding:1px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items260739_9c7cfe-74 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-260739_75cc62-0c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_75cc62-0c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Recommandations concr\u00e8tes sur la technique, les contenus et la structure du site.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_2745b9-f6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_2745b9-f6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Accompagnement de votre \u00e9quipe ou de votre prestataire pour la mise en \u0153uvre.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_29a909-c0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_29a909-c0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_x kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 0c-2.21 0-4 1.79-4 4s1.79 4 4 4 4-1.79 4-4-1.79-4-4-4zm-1.5 1.78l1.5 1.5 1.5-1.5.72.72-1.5 1.5 1.5 1.5-.72.72-1.5-1.5-1.5 1.5-.72-.72 1.5-1.5-1.5-1.5.72-.72z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Optimisation continue des pages strat\u00e9giques (cat\u00e9gories, pages, articles blog).<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pourquoi_une_migration_Drupal_est_un_moment_critique_pour_votre_SEO\"><\/span>Pourquoi une migration Drupal est un moment critique pour votre SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vous \u00eates ici, c\u2019est probablement parce que vous pr\u00e9parez une migration Drupal, ou que vous venez d\u2019en subir les cons\u00e9quences. Je vais \u00eatre direct avec vous, une migration mal ma\u00eetris\u00e9e peut an\u00e9antir des ann\u00e9es d\u2019efforts SEO en quelques jours.<\/p>\n\n\n\n<p>Je l\u2019ai vu \u00e0 de nombreuses reprises, un site qui passe de Drupal 7 \u00e0 Drupal 10, une refonte esth\u00e9tique s\u00e9duisante, mais derri\u00e8re, des URLs modifi\u00e9es, des balises perdues, des redirections inexistantes. R\u00e9sultat, une chute de trafic parfois vertigineuse.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-drupal\/#La_methodologie\" >La m\u00e9thodologie<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-drupal\/#Audit_SEO_complet\" >Audit SEO complet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-drupal\/#Strategie_et_plan_daction\" >Strat\u00e9gie et plan d&rsquo;action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-drupal\/#SUIVI_DES_RESULTATs\" >SUIVI DES RESULTATs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-drupal\/#Pourquoi_une_migration_Drupal_est_un_moment_critique_pour_votre_SEO\" >Pourquoi une migration Drupal est un moment critique pour votre SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-drupal\/#Comprendre_les_enjeux_SEO_dune_migration_Drupal\" >Comprendre les enjeux SEO d\u2019une migration Drupal<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-drupal\/#Quest-ce_quune_migration_Drupal\" >Qu\u2019est-ce qu\u2019une migration Drupal ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-drupal\/#Pourquoi_le_SEO_est_impacte\" >Pourquoi le SEO est impact\u00e9 ?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-drupal\/#Checklist_SEO_avant_migration_Drupal\" >Checklist SEO avant migration Drupal<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-drupal\/#Audit_SEO_complet-2\" >Audit SEO complet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-drupal\/#Cartographie_des_URLs\" >Cartographie des URLs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-drupal\/#Points_techniques_a_surveiller_pendant_la_migration\" >Points techniques \u00e0 surveiller pendant la migration<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-drupal\/#Gestion_des_redirections_301\" >Gestion des redirections 301<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-drupal\/#Reecriture_des_URLs_avec_Pathauto\" >R\u00e9\u00e9criture des URLs avec Pathauto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-drupal\/#Gestion_des_balises_meta\" >Gestion des balises meta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-drupal\/#Performance_et_Core_Web_Vitals\" >Performance et Core Web Vitals<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-drupal\/#Apres_la_mise_en_ligne_la_phase_critique\" >Apr\u00e8s la mise en ligne : la phase critique<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-drupal\/#Verifications_immediates\" >V\u00e9rifications imm\u00e9diates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-drupal\/#Surveillance_dans_Search_Console\" >Surveillance dans Search Console<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-drupal\/#Problemes_frequents_lors_dune_migration_SEO_Drupal\" >Probl\u00e8mes fr\u00e9quents lors d\u2019une migration SEO Drupal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-drupal\/#Faut-il_faire_appel_a_une_agence_SEO\" >Faut-il faire appel \u00e0 une agence SEO ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-drupal\/#FAQ_sur_la_migration_SEO_Drupal\" >FAQ sur la migration SEO Drupal<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-drupal\/#Comment_migrer_Drupal_sans_perdre_son_referencement\" >Comment migrer Drupal sans perdre son r\u00e9f\u00e9rencement ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-drupal\/#Combien_de_temps_faut-il_pour_recuperer_son_trafic\" >Combien de temps faut-il pour r\u00e9cup\u00e9rer son trafic ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-drupal\/#Drupal_10_est-il_meilleur_pour_le_SEO\" >Drupal 10 est-il meilleur pour le SEO ?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Migrer, ce n\u2019est pas seulement d\u00e9placer des contenus. C\u2019est pr\u00e9server un capital organique. Et ce capital, vous l\u2019avez construit patiemment.<\/p>\n\n\n\n<p>Avant d\u2019entrer dans la technique, il faut comprendre les enjeux.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comprendre_les_enjeux_SEO_dune_migration_Drupal\"><\/span>Comprendre les enjeux SEO d\u2019une migration Drupal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quest-ce_quune_migration_Drupal\"><\/span>Qu\u2019est-ce qu\u2019une migration Drupal ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Quand je parle de migration Drupal, je peux \u00e9voquer plusieurs situations :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Passage de Drupal 7 \u00e0 Drupal 9 ou 10<\/li>\n\n\n\n<li>Refonte graphique compl\u00e8te<\/li>\n\n\n\n<li>Changement de th\u00e8me<\/li>\n\n\n\n<li>Migration vers un autre CMS<\/li>\n\n\n\n<li>Modification de l\u2019architecture des contenus<\/li>\n<\/ul>\n\n\n\n<p>Chaque sc\u00e9nario implique des risques diff\u00e9rents. Plus la structure change, plus le risque SEO augmente.<\/p>\n\n\n\n<p>Et je pr\u00e9f\u00e8re vous pr\u00e9venir, m\u00eame une \u201csimple\u201d mont\u00e9e de version peut \u00eatre p\u00e9rilleuse si elle modifie la structure des URLs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pourquoi_le_SEO_est_impacte\"><\/span>Pourquoi le SEO est impact\u00e9 ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google indexe des URLs, pas des intentions. Si une URL dispara\u00eet sans redirection, c\u2019est un signal n\u00e9gatif. Si vos balises title changent brutalement, vos positions peuvent vaciller.<\/p>\n\n\n\n<p>Voici les principaux \u00e9l\u00e9ments affect\u00e9s :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les URLs<\/li>\n\n\n\n<li>Les balises title et meta description<\/li>\n\n\n\n<li>Les balises Hn<\/li>\n\n\n\n<li>Le maillage interne<\/li>\n\n\n\n<li>Les donn\u00e9es structur\u00e9es<\/li>\n\n\n\n<li>Les performances<\/li>\n\n\n\n<li>L\u2019indexation<\/li>\n<\/ul>\n\n\n\n<p>Je consid\u00e8re que la migration est une op\u00e9ration chirurgicale, chaque d\u00e9tail compte, chaque oubli peut devenir probl\u00e9matique.<\/p>\n\n\n\n<p>Et justement, parlons pr\u00e9paration.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Checklist_SEO_avant_migration_Drupal\"><\/span>Checklist SEO avant migration Drupal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Avant toute action technique, je r\u00e9alise syst\u00e9matiquement un audit exhaustif. C\u2019est une \u00e9tape que je juge non n\u00e9gociable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Audit_SEO_complet-2\"><\/span>Audit SEO complet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je commence par un crawl int\u00e9gral du site avec un outil comme Screaming Frog ou Sitebulb. Cela me permet d\u2019exporter :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Toutes les URLs existantes<\/li>\n\n\n\n<li>Les codes HTTP<\/li>\n\n\n\n<li>Les balises title<\/li>\n\n\n\n<li>Les meta descriptions<\/li>\n\n\n\n<li>Les H1<\/li>\n\n\n\n<li>Les canonical<\/li>\n<\/ul>\n\n\n\n<p>Ensuite, je croise ces donn\u00e9es avec Google Search Console et GA4. L\u2019objectif est simple : identifier les pages qui g\u00e9n\u00e8rent le plus de trafic et celles qui performent sur des requ\u00eates strat\u00e9giques.<\/p>\n\n\n\n<p>Je vous conseille vivement de ne pas traiter toutes les pages de la m\u00eame mani\u00e8re. Certaines m\u00e9ritent une attention quasi obsessionnelle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cartographie_des_URLs\"><\/span>Cartographie des URLs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>C\u2019est ici que se joue l\u2019essentiel.<\/p>\n\n\n\n<p>Je cr\u00e9e un mapping entre anciennes et nouvelles URLs. Cela peut se faire dans un tableau comme celui-ci :<\/p>\n\n\n\n<table>\n<tr>\n<th>Ancienne URL<\/th>\n<th>Nouvelle URL<\/th>\n<th>Type de redirection<\/th>\n<\/tr>\n<tr>\n<td>\/services-seo<\/td>\n<td>\/expertise\/seo<\/td>\n<td>301<\/td>\n<\/tr>\n<tr>\n<td>\/blog\/migration-drupal<\/td>\n<td>\/ressources\/migration-seo-drupal<\/td>\n<td>301<\/td>\n<\/tr>\n<\/table>\n\n\n\n<p>Ce document devient votre filet de s\u00e9curit\u00e9.<\/p>\n\n\n\n<p>Sans mapping pr\u00e9cis, vous naviguez \u00e0 vue, et je vous assure que c\u2019est risqu\u00e9.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Points_techniques_a_surveiller_pendant_la_migration\"><\/span>Points techniques \u00e0 surveiller pendant la migration<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Maintenant que la pr\u00e9paration est solide, il faut veiller \u00e0 l\u2019ex\u00e9cution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gestion_des_redirections_301\"><\/span>Gestion des redirections 301<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je le dis souvent, les redirections 301 sont l\u2019\u00e9pine dorsale d\u2019une migration r\u00e9ussie.<\/p>\n\n\n\n<p>Sur Drupal, le module Redirect est incontournable. Il permet de g\u00e9rer les redirections proprement.<\/p>\n\n\n\n<p>Je vous recommande :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u2019\u00e9viter les cha\u00eenes de redirections<\/li>\n\n\n\n<li>De ne jamais utiliser de 302 en migration<\/li>\n\n\n\n<li>De tester syst\u00e9matiquement chaque URL strat\u00e9gique<\/li>\n<\/ul>\n\n\n\n<p>Une redirection mal configur\u00e9e peut diluer votre jus SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reecriture_des_URLs_avec_Pathauto\"><\/span>R\u00e9\u00e9criture des URLs avec Pathauto<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pathauto est puissant, mais parfois impr\u00e9visible.<\/p>\n\n\n\n<p>Je vous conseille de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conserver la structure existante si possible<\/li>\n\n\n\n<li>\u00c9viter de r\u00e9g\u00e9n\u00e9rer automatiquement toutes les URLs<\/li>\n\n\n\n<li>V\u00e9rifier les taxonomies<\/li>\n<\/ul>\n\n\n\n<p>Une modification massive des slugs peut provoquer un chaos inutile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gestion_des_balises_meta\"><\/span>Gestion des balises meta<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Le module Metatag doit \u00eatre contr\u00f4l\u00e9 avec minutie.<\/p>\n\n\n\n<p>Apr\u00e8s migration, je v\u00e9rifie toujours :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les templates dynamiques<\/li>\n\n\n\n<li>Les balises Open Graph<\/li>\n\n\n\n<li>Les canonical<\/li>\n\n\n\n<li>Les noindex accidentels<\/li>\n<\/ul>\n\n\n\n<p>Je consid\u00e8re que perdre ses titles est une erreur presque impardonnable en migration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Performance_et_Core_Web_Vitals\"><\/span>Performance et Core Web Vitals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Une migration est aussi l\u2019occasion d\u2019am\u00e9liorer les performances.<\/p>\n\n\n\n<p>Je v\u00e9rifie :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le syst\u00e8me de cache<\/li>\n\n\n\n<li>L\u2019optimisation des images<\/li>\n\n\n\n<li>La compression<\/li>\n\n\n\n<li>L\u2019h\u00e9bergement<\/li>\n<\/ul>\n\n\n\n<p>Un site plus rapide peut compenser partiellement certaines fluctuations temporaires.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apres_la_mise_en_ligne_la_phase_critique\"><\/span>Apr\u00e8s la mise en ligne : la phase critique<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Beaucoup pensent que le travail est termin\u00e9 apr\u00e8s la mise en production. En r\u00e9alit\u00e9, il commence vraiment ici.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Verifications_immediates\"><\/span>V\u00e9rifications imm\u00e9diates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>D\u00e8s la mise en ligne, je lance un nouveau crawl.<\/p>\n\n\n\n<p>Je v\u00e9rifie :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les erreurs 404<\/li>\n\n\n\n<li>Les redirections<\/li>\n\n\n\n<li>Les balises<\/li>\n\n\n\n<li>Les codes 200<\/li>\n<\/ul>\n\n\n\n<p>Je compare avec le crawl initial, ligne par ligne si n\u00e9cessaire.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Surveillance_dans_Search_Console\"><\/span>Surveillance dans Search Console<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dans les jours qui suivent, je surveille :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les erreurs d\u2019exploration<\/li>\n\n\n\n<li>Les pages exclues<\/li>\n\n\n\n<li>Les pages \u201cd\u00e9couvertes mais non index\u00e9es\u201d<\/li>\n<\/ul>\n\n\n\n<p>Une d\u00e9sindexation massive peut survenir de mani\u00e8re insidieuse, presque silencieuse.<\/p>\n\n\n\n<p>Je vous conseille de rester vigilant pendant au moins 4 \u00e0 8 semaines.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Problemes_frequents_lors_dune_migration_SEO_Drupal\"><\/span>Probl\u00e8mes fr\u00e9quents lors d\u2019une migration SEO Drupal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Voici ce que je rencontre le plus souvent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Perte des balises title<\/li>\n\n\n\n<li>Canonical mal configur\u00e9es<\/li>\n\n\n\n<li>Pages en double<\/li>\n\n\n\n<li>Taxonomies r\u00e9organis\u00e9es sans redirection<\/li>\n\n\n\n<li>Sitemap non mis \u00e0 jour<\/li>\n<\/ul>\n\n\n\n<p>Et parfois, plus surprenant, un fichier robots.txt bloquant l\u2019ensemble du site en production. Oui, cela arrive.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Faut-il_faire_appel_a_une_agence_SEO\"><\/span>Faut-il faire appel \u00e0 une agence SEO ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je vais vous donner un avis sinc\u00e8re.<\/p>\n\n\n\n<p>Si votre site g\u00e9n\u00e8re peu de trafic et peu de revenus, vous pouvez probablement g\u00e9rer la migration en interne, avec m\u00e9thode et rigueur.<\/p>\n\n\n\n<p>En revanche, si votre site repr\u00e9sente une part significative de votre chiffre d\u2019affaires, je pense qu\u2019un accompagnement expert est judicieux.<\/p>\n\n\n\n<p>Voici comment je vois les choses :<\/p>\n\n\n\n<table>\n<tr>\n<th>Situation<\/th>\n<th>Recommandation<\/th>\n<\/tr>\n<tr>\n<td>Site vitrine local<\/td>\n<td>Gestion interne possible<\/td>\n<\/tr>\n<tr>\n<td>Site e-commerce<\/td>\n<td>Accompagnement fortement conseill\u00e9<\/td>\n<\/tr>\n<tr>\n<td>Fort trafic organique<\/td>\n<td>Audit SEO obligatoire<\/td>\n<\/tr>\n<\/table>\n\n\n\n<p>Le co\u00fbt d\u2019une erreur SEO peut d\u00e9passer largement celui d\u2019un accompagnement.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ_sur_la_migration_SEO_Drupal\"><\/span>FAQ sur la migration SEO Drupal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comment_migrer_Drupal_sans_perdre_son_referencement\"><\/span>Comment migrer Drupal sans perdre son r\u00e9f\u00e9rencement ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En pr\u00e9parant un audit complet, en r\u00e9alisant un mapping d\u2019URLs pr\u00e9cis, en mettant en place des redirections 301, et en surveillant l\u2019indexation apr\u00e8s mise en ligne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Combien_de_temps_faut-il_pour_recuperer_son_trafic\"><\/span>Combien de temps faut-il pour r\u00e9cup\u00e9rer son trafic ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si la migration est bien r\u00e9alis\u00e9e, la stabilit\u00e9 peut revenir en quelques semaines. En cas d\u2019erreur, la r\u00e9cup\u00e9ration peut prendre plusieurs mois.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Drupal_10_est-il_meilleur_pour_le_SEO\"><\/span>Drupal 10 est-il meilleur pour le SEO ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Drupal 10 offre de meilleures performances et une architecture plus moderne. Mais sans bonne configuration, il n\u2019est pas \u201cSEO-friendly\u201d par d\u00e9faut.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Si vous pr\u00e9parez une migration SEO Drupal, je vous encourage \u00e0 ne rien laisser au hasard. Une migration est un moment strat\u00e9gique, parfois anxiog\u00e8ne, mais aussi une opportunit\u00e9 d\u2019assainir votre site, de corriger les scories techniques accumul\u00e9es, et de repartir sur des bases solides.<\/p>\n\n\n\n<p>Je pr\u00e9f\u00e8re une migration lente et ma\u00eetris\u00e9e, plut\u00f4t qu\u2019une transition pr\u00e9cipit\u00e9e et instable. Votre trafic m\u00e9rite cette prudence.<\/p>\n\n\n<ul>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-adobe-commerce\/\">Migration SEO Adobe commerce<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-prestashop\/\">Migration SEO Prestashop<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-odoo\/\">Migration SEO Odoo<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-wix\/\">Migration SEO Wix<\/a><\/li>\r\n\t\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-wizishop\/\">Migration SEO Wizishop<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-wordpress\/\">Migration SEO Wordpress<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-drupal\/\">Migration SEO Drupal<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-joomla\/\">Migration SEO Joomla<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-squarespace\/\">Migration SEO Squarespace<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-webflow\/\">Migration SEO WebFlow<\/a><\/li>\r\n<\/ul>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Une migration vers Drupal mal cadr\u00e9e peut faire s\u2019effondrer votre&nbsp;r\u00e9f\u00e9rencement&nbsp;et votre trafic organique. En travaillant avec un consultant SEO freelance, dot\u00e9 des m\u00eames process qu\u2019une agence SEO, vous s\u00e9curisez vos redirections, vos contenus strat\u00e9giques et vos positions cl\u00e9s dans Google pendant la transition. Pourquoi une migration Drupal est un moment critique pour votre SEO Si&#8230;<\/p>","protected":false},"author":1,"featured_media":251516,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","rank_math_title":"","rank_math_description":"Migration SEO Drupal r\u00e9ussie : redirections 301, modules cl\u00e9s et audit pour pr\u00e9server votre trafic sur Google. \u2706 06 31 37 55 04","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","footnotes":""},"class_list":["post-259150","page","type-page","status-publish","has-post-thumbnail","hentry"],"rank_math_description":"Migration SEO Drupal r\u00e9ussie : redirections 301, modules cl\u00e9s et audit pour pr\u00e9server votre trafic sur Google. \u2706 06 31 37 55 04","rank_math_title":"","_links":{"self":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/pages\/259150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/comments?post=259150"}],"version-history":[{"count":6,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/pages\/259150\/revisions"}],"predecessor-version":[{"id":261265,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/pages\/259150\/revisions\/261265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/media\/251516"}],"wp:attachment":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/media?parent=259150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}