{"id":259147,"date":"2026-02-13T16:11:11","date_gmt":"2026-02-13T15:11:11","guid":{"rendered":"https:\/\/www.joseperez.fr\/?page_id=259147"},"modified":"2026-03-03T10:16:27","modified_gmt":"2026-03-03T09:16:27","slug":"migration-seo-wordpress","status":"publish","type":"page","link":"https:\/\/www.joseperez.fr\/en\/migration-seo-wordpress\/","title":{"rendered":"WordPress SEO migration: avoiding traffic loss"},"content":{"rendered":"\n<p>Une migration vers WordPress mal pilot\u00e9e peut d\u00e9molir votre&nbsp;<strong>r\u00e9f\u00e9rencement<\/strong>&nbsp;en quelques jours. En vous entourant d\u2019un consultant SEO freelance, avec l\u2019exigence d\u2019une agence SEO, vous anticipez les risques, s\u00e9curisez vos redirections 301 et conservez vos positions cl\u00e9s sur Google.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/the-ultimate-wordpress-seo-migration-checklist-for-beginners\/\"><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une migration WordPress mal pr\u00e9par\u00e9e peut provoquer une chute brutale de trafic<\/li>\n\n\n\n<li>Les redirections 301 sont le pilier d\u2019une migration SEO r\u00e9ussie<\/li>\n\n\n\n<li>L\u2019audit pr\u00e9alable est, selon moi, l\u2019\u00e9tape la plus strat\u00e9gique<\/li>\n\n\n\n<li>Les erreurs les plus fr\u00e9quentes sont \u00e9vitables, si vous suivez une m\u00e9thode rigoureuse<\/li>\n\n\n\n<li>Le suivi post-migration est aussi important que la pr\u00e9paration<\/li>\n<\/ul>\n\n\n<style>.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id260739_c9e28f-35 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id260739_c9e28f-35 alignfull has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column260739_9e12fc-6a > .kt-inside-inner-col,.kadence-column260739_9e12fc-6a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column260739_9e12fc-6a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column260739_9e12fc-6a > .kt-inside-inner-col{flex-direction:column;}.kadence-column260739_9e12fc-6a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column260739_9e12fc-6a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column260739_9e12fc-6a{position:relative;}@media all and (max-width: 1024px){.kadence-column260739_9e12fc-6a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column260739_9e12fc-6a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column260739_9e12fc-6a\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_methodologie\"><\/span>La m\u00e9thodologie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-lg, 4rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);}.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id260739_f9bf8a-82 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap > *:nth-child(3n of *:not(style)){grid-column:1 \/ -1;}}@media all and (max-width: 1024px){.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id260739_f9bf8a-82 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-last-row kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col,.kadence-column260739_def0ba-f9 > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column260739_def0ba-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column260739_def0ba-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97, .wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97[data-kb-block=\"kb-adv-heading260739_29b805-97\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.1;font-style:normal;font-family:var( --global-heading-font-family, inherit );text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97[data-kb-block=\"kb-adv-heading260739_29b805-97\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97[data-kb-block=\"kb-adv-heading260739_29b805-97\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading260739_29b805-97 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_29b805-97\"><span class=\"ez-toc-section\" id=\"Audit_SEO_complet\"><\/span><strong>Audit SEO complet<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec, .wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec[data-kb-block=\"kb-adv-heading260739_b611aa-ec\"]{display:block;text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec[data-kb-block=\"kb-adv-heading260739_b611aa-ec\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec[data-kb-block=\"kb-adv-heading260739_b611aa-ec\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<span class=\"kt-adv-heading260739_b611aa-ec wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_b611aa-ec\">Le socle du SEO<\/span>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-260739_4cbb57-29 .kt-block-spacer{height:35px;}.wp-block-kadence-spacer.kt-block-spacer-260739_4cbb57-29 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-260739_4cbb57-29\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b .kb-svg-icon-wrap{font-size:13px;color:var(--global-palette6, #718096);}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette5, #4A5568);font-family:var( --global-body-font-family, inherit );font-weight:300;color:var(--global-palette5, #4A5568);}.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-single{border-radius:50%;border-width:0px;border-style:solid;padding:1px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items260739_563915-6b kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-260739_bd380a-0f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_bd380a-0f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Analyse technique de votre site (vitesse, indexation, structure des pages).<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_e03a98-8c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_e03a98-8c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_x kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 0c-2.21 0-4 1.79-4 4s1.79 4 4 4 4-1.79 4-4-1.79-4-4-4zm-1.5 1.78l1.5 1.5 1.5-1.5.72.72-1.5 1.5 1.5 1.5-.72.72-1.5-1.5-1.5 1.5-.72-.72 1.5-1.5-1.5-1.5.72-.72z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u00c9tude de vos contenus et de vos mots\u2011cl\u00e9s actuels vs ceux de vos concurrents.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_8e294b-34 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_8e294b-34\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_x kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 0c-2.21 0-4 1.79-4 4s1.79 4 4 4 4-1.79 4-4-1.79-4-4-4zm-1.5 1.78l1.5 1.5 1.5-1.5.72.72-1.5 1.5 1.5 1.5-.72.72-1.5-1.5-1.5 1.5-.72-.72 1.5-1.5-1.5-1.5.72-.72z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Identification des freins qui bloquent aujourd\u2019hui votre visibilit\u00e9 et vos ventes.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column260739_2e4215-6b > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column260739_2e4215-6b > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);}.kadence-column260739_2e4215-6b > .kt-inside-inner-col,.kadence-column260739_2e4215-6b > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kadence-column260739_2e4215-6b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column260739_2e4215-6b > .kt-inside-inner-col{flex-direction:column;}.kadence-column260739_2e4215-6b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column260739_2e4215-6b > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column260739_2e4215-6b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column260739_2e4215-6b{position:relative;}@media all and (max-width: 1024px){.kadence-column260739_2e4215-6b > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column260739_2e4215-6b > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column260739_2e4215-6b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3, .wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3[data-kb-block=\"kb-adv-heading260739_be0d55-c3\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.1;font-style:normal;font-family:var( --global-heading-font-family, inherit );text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3[data-kb-block=\"kb-adv-heading260739_be0d55-c3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3[data-kb-block=\"kb-adv-heading260739_be0d55-c3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading260739_be0d55-c3 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_be0d55-c3\"><span class=\"ez-toc-section\" id=\"Strategie_et_plan_daction\"><\/span><strong>Strat\u00e9gie et plan d&rsquo;action <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc, .wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc[data-kb-block=\"kb-adv-heading260739_70663a-bc\"]{display:block;text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc[data-kb-block=\"kb-adv-heading260739_70663a-bc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc[data-kb-block=\"kb-adv-heading260739_70663a-bc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<span class=\"kt-adv-heading260739_70663a-bc wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_70663a-bc\">Roadmap pr\u00e9cise<\/span>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-260739_dc9360-80 .kt-block-spacer{height:35px;}.wp-block-kadence-spacer.kt-block-spacer-260739_dc9360-80 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-260739_dc9360-80\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 .kb-svg-icon-wrap{font-size:13px;color:var(--global-palette6, #718096);}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette5, #4A5568);font-family:var( --global-body-font-family, inherit );font-weight:300;color:var(--global-palette5, #4A5568);}.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-single{border-radius:50%;border-width:0px;border-style:solid;padding:1px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items260739_17e741-14 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-260739_c1a4ac-f0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_c1a4ac-f0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">D\u00e9finition des objectifs SEO en fonction de votre business (trafic, leads, ventes).<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_92f8da-d7 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_92f8da-d7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Construction d\u2019un plan d\u2019action prioris\u00e9 sur 3 \u00e0 6 mois (quick wins + chantiers de fond).<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_51b13d-57 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_51b13d-57\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_x kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 0c-2.21 0-4 1.79-4 4s1.79 4 4 4 4-1.79 4-4-1.79-4-4-4zm-1.5 1.78l1.5 1.5 1.5-1.5.72.72-1.5 1.5 1.5 1.5-.72.72-1.5-1.5-1.5 1.5-.72-.72 1.5-1.5-1.5-1.5.72-.72z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Gestion des tickets avec votre agence \/ d\u00e9veloppeur<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column260739_78556b-70 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column260739_78556b-70 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);}.kadence-column260739_78556b-70 > .kt-inside-inner-col,.kadence-column260739_78556b-70 > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kadence-column260739_78556b-70 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column260739_78556b-70 > .kt-inside-inner-col{flex-direction:column;}.kadence-column260739_78556b-70 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column260739_78556b-70 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column260739_78556b-70 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column260739_78556b-70{position:relative;}@media all and (max-width: 1024px){.kadence-column260739_78556b-70 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column260739_78556b-70 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column260739_78556b-70\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99, .wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99[data-kb-block=\"kb-adv-heading260739_86accc-99\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.1;font-style:normal;font-family:var( --global-heading-font-family, inherit );text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99[data-kb-block=\"kb-adv-heading260739_86accc-99\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99[data-kb-block=\"kb-adv-heading260739_86accc-99\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading260739_86accc-99 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_86accc-99\"><span class=\"ez-toc-section\" id=\"SUIVI_DES_RESULTATs\"><\/span><strong>SUIVI DES RESULTATs<\/strong><br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d, .wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d[data-kb-block=\"kb-adv-heading260739_2f1688-7d\"]{display:block;text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d[data-kb-block=\"kb-adv-heading260739_2f1688-7d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d[data-kb-block=\"kb-adv-heading260739_2f1688-7d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<span class=\"kt-adv-heading260739_2f1688-7d wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_2f1688-7d\">Mesure des diff\u00e9rents KPI SEO<\/span>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-260739_f3537b-e1 .kt-block-spacer{height:35px;}.wp-block-kadence-spacer.kt-block-spacer-260739_f3537b-e1 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-260739_f3537b-e1\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 .kb-svg-icon-wrap{font-size:13px;color:var(--global-palette6, #718096);}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette5, #4A5568);font-family:var( --global-body-font-family, inherit );font-weight:300;color:var(--global-palette5, #4A5568);}.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-single{border-radius:50%;border-width:0px;border-style:solid;padding:1px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items260739_9c7cfe-74 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-260739_75cc62-0c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_75cc62-0c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Recommandations concr\u00e8tes sur la technique, les contenus et la structure du site.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_2745b9-f6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_2745b9-f6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Accompagnement de votre \u00e9quipe ou de votre prestataire pour la mise en \u0153uvre.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_29a909-c0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_29a909-c0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_x kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 0c-2.21 0-4 1.79-4 4s1.79 4 4 4 4-1.79 4-4-1.79-4-4-4zm-1.5 1.78l1.5 1.5 1.5-1.5.72.72-1.5 1.5 1.5 1.5-.72.72-1.5-1.5-1.5 1.5-.72-.72 1.5-1.5-1.5-1.5.72-.72z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Optimisation continue des pages strat\u00e9giques (cat\u00e9gories, pages, articles blog).<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pourquoi_une_migration_WordPress_peut_impacter_votre_SEO\"><\/span>Pourquoi une migration WordPress peut impacter votre SEO ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je vais \u00eatre direct avec vous, une migration WordPress est l\u2019un des moments les plus d\u00e9licats dans la vie d\u2019un site web. Si elle est mal ex\u00e9cut\u00e9e, vous pouvez perdre en quelques jours ce que vous avez mis des ann\u00e9es \u00e0 construire.<\/p>\n\n\n\n<p>Et je vous comprends. Si vous \u00eates ici, c\u2019est probablement parce que vous avez peur de voir votre trafic chuter apr\u00e8s un changement de domaine, une refonte, ou un changement d\u2019h\u00e9bergeur.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-wordpress\/#La_methodologie\" >La m\u00e9thodologie<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-wordpress\/#Audit_SEO_complet\" >Audit SEO complet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-wordpress\/#Strategie_et_plan_daction\" >Strat\u00e9gie et plan d&rsquo;action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-wordpress\/#SUIVI_DES_RESULTATs\" >SUIVI DES RESULTATs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-wordpress\/#Pourquoi_une_migration_WordPress_peut_impacter_votre_SEO\" >Pourquoi une migration WordPress peut impacter votre SEO ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-wordpress\/#Les_risques_SEO_les_plus_frequents\" >Les risques SEO les plus fr\u00e9quents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-wordpress\/#Dans_quels_cas_parle-t-on_de_migration_SEO\" >Dans quels cas parle-t-on de migration SEO ?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-wordpress\/#%F0%9F%8F%86_Les_meilleurs_consultants_SEO_Agences_pour_une_migration_WordPress\" >\ud83c\udfc6 Les meilleurs consultants SEO &amp; Agences pour une migration WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-wordpress\/#Checklist_avant_migration\" >Checklist avant migration<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-wordpress\/#Sauvegarder_lexistant\" >Sauvegarder l\u2019existant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-wordpress\/#Faire_un_audit_SEO_complet\" >Faire un audit SEO complet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-wordpress\/#Cartographier_les_URLs\" >Cartographier les URLs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-wordpress\/#Les_etapes_techniques_dune_migration_SEO_WordPress_reussie\" >Les \u00e9tapes techniques d\u2019une migration SEO WordPress r\u00e9ussie<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-wordpress\/#Mettre_en_place_les_redirections_301_correctement\" >Mettre en place les redirections 301 correctement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-wordpress\/#Conserver_la_structure_SEO\" >Conserver la structure SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-wordpress\/#Gerer_le_fichier_robotstxt_et_le_sitemap\" >G\u00e9rer le fichier robots.txt et le sitemap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-wordpress\/#Verifier_les_performances_techniques\" >V\u00e9rifier les performances techniques<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-wordpress\/#Que_faire_immediatement_apres_la_migration\" >Que faire imm\u00e9diatement apr\u00e8s la migration ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-wordpress\/#Verifications_immediates\" >V\u00e9rifications imm\u00e9diates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-wordpress\/#Surveiller_Google_Search_Console\" >Surveiller Google Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-wordpress\/#Suivi_des_positions_SEO\" >Suivi des positions SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-wordpress\/#Combien_de_temps_dure_limpact_SEO_dune_migration\" >Combien de temps dure l\u2019impact SEO d\u2019une migration ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-wordpress\/#Erreurs_frequentes_a_eviter_absolument\" >Erreurs fr\u00e9quentes \u00e0 \u00e9viter absolument<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-wordpress\/#Migration_SEO_WordPress_faut-il_passer_par_un_expert\" >Migration SEO WordPress : faut-il passer par un expert ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-wordpress\/#Liste_des_migrations_par_CMS\" >Liste des migrations par CMS<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Google fonctionne sur des rep\u00e8res : des URLs, une structure, un maillage interne, une autorit\u00e9 acquise progressivement. Lorsque vous modifiez ces \u00e9l\u00e9ments sans pr\u00e9caution, vous brouillez ses signaux.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_risques_SEO_les_plus_frequents\"><\/span>Les risques SEO les plus fr\u00e9quents<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Voici ce que j\u2019observe le plus souvent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Des URLs modifi\u00e9es sans redirection<\/li>\n\n\n\n<li>Des redirections en 302 au lieu de 301<\/li>\n\n\n\n<li>Des erreurs 404 en masse<\/li>\n\n\n\n<li>Des balises title et meta descriptions perdues<\/li>\n\n\n\n<li>Un site accidentellement en \u00ab\u00a0noindex\u00a0\u00bb<\/li>\n\n\n\n<li>Une d\u00e9gradation des performances<\/li>\n<\/ul>\n\n\n\n<p>\u00c0 mon avis, la majorit\u00e9 des pertes de trafic ne viennent pas de Google, mais d\u2019erreurs humaines \u00e9vitables.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dans_quels_cas_parle-t-on_de_migration_SEO\"><\/span>Dans quels cas parle-t-on de migration SEO ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>On parle de migration SEO dans plusieurs situations :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Changement de nom de domaine<\/li>\n\n\n\n<li>Refonte graphique avec modification des URLs<\/li>\n\n\n\n<li>Passage de HTTP vers HTTPS<\/li>\n\n\n\n<li>Migration vers un nouvel h\u00e9bergeur<\/li>\n\n\n\n<li>Passage d\u2019un autre CMS vers WordPress<\/li>\n<\/ul>\n\n\n\n<p>Si vous \u00eates dans l\u2019un de ces cas, alors oui, vous devez penser SEO avant m\u00eame de penser design.<\/p>\n\n\n\n<p>Et maintenant, entrons dans le c\u0153ur du sujet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%8F%86_Les_meilleurs_consultants_SEO_Agences_pour_une_migration_WordPress\"><\/span>\ud83c\udfc6 Les meilleurs consultants SEO &amp; Agences pour une migration WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>Rang<\/strong><\/td><td><strong>Expert \/ Agence<\/strong><\/td><td><strong>Atout Majeur Migration<\/strong><\/td><td><strong>Site Internet<\/strong><\/td><\/tr><\/thead><tbody><tr><td><strong>1<\/strong><\/td><td><strong>Jos\u00e9 PEREZ<\/strong><\/td><td><strong>Expertise ROI &amp; S\u00e9curit\u00e9 17 ans<\/strong>. Le r\u00e9f\u00e9rent pour les migrations WordPress complexes. Il assure un mapping d&rsquo;URLs chirurgical et une pr\u00e9servation totale de l&rsquo;autorit\u00e9 pour \u00e9viter toute chute de trafic.<\/td><td><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.joseperez.fr\/consultant-seo-wordpress\/\">joseperez.fr<\/a><\/td><\/tr><tr><td><strong>2<\/strong><\/td><td><strong>Daniel Roch (SEOMix)<\/strong><\/td><td><strong>Technique &amp; WordPress Core<\/strong>. Auteur de r\u00e9f\u00e9rence sur WordPress, son agence est sp\u00e9cialis\u00e9e dans les migrations techniques profondes et l&rsquo;optimisation du code source.<\/td><td><a href=\"https:\/\/www.seomix.fr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">seomix.fr<\/a><\/td><\/tr><tr><td><strong>3<\/strong><\/td><td><strong>SEO Monkey<\/strong><\/td><td><strong>Audit &amp; Croissance<\/strong>. Une agence agile reconnue pour ses protocoles de tests rigoureux avant et apr\u00e8s la mise en ligne pour garantir la stabilit\u00e9 du ranking.<\/td><td><a href=\"https:\/\/www.seo-monkey.fr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">seo-monkey.fr<\/a><\/td><\/tr><tr><td><strong>4<\/strong><\/td><td><strong>datashake<\/strong><\/td><td><strong>Data SEO &amp; IA<\/strong>. Agence certifi\u00e9e Google Partner Premier, id\u00e9ale pour reconstruire une architecture s\u00e9mantique optimis\u00e9e pour les moteurs de r\u00e9ponse par IA.<\/td><td><a href=\"https:\/\/ai.datashake.fr\/blog\/meilleures-agences-seo-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">datashake.fr<\/a><\/td><\/tr><tr><td><strong>5<\/strong><\/td><td><strong>AmphiBee<\/strong><\/td><td><strong>Conception &amp; SEO Int\u00e9gr\u00e9<\/strong>. Agence sp\u00e9cialis\u00e9e dans le sur-mesure WordPress, garantissant que le nouveau th\u00e8me est plus performant que l&rsquo;ancien d\u00e8s le premier jour.<\/td><td><a href=\"https:\/\/amphibee.fr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">amphibee.fr<\/a><\/td><\/tr><tr><td><strong>6<\/strong><\/td><td><strong>Jloo<\/strong><\/td><td><strong>Performance &amp; Netlinking<\/strong>. Experte dans le transfert de l&rsquo;autorit\u00e9 de domaine et le maintien des performances de crawl lors de refontes majeures.<\/td><td><a href=\"https:\/\/www.jloo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">jloo.com<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Checklist_avant_migration\"><\/span>Checklist avant migration<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si je devais insister sur une seule partie de cet article, ce serait celle-ci. La pr\u00e9paration repr\u00e9sente, selon moi, 70 % du succ\u00e8s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sauvegarder_lexistant\"><\/span>Sauvegarder l\u2019existant<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Avant toute chose, je sauvegarde toujours :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La base de donn\u00e9es compl\u00e8te<\/li>\n\n\n\n<li>Les fichiers du site<\/li>\n\n\n\n<li>Les m\u00e9dias<\/li>\n\n\n\n<li>Les extensions<\/li>\n<\/ul>\n\n\n\n<p>C\u2019est votre filet de s\u00e9curit\u00e9. Sans sauvegarde, vous jouez avec le feu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Faire_un_audit_SEO_complet\"><\/span>Faire un audit SEO complet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ensuite, j\u2019effectue un audit pr\u00e9cis. Vous devez savoir ce que vous prot\u00e9gez.<\/p>\n\n\n\n<p>Je r\u00e9cup\u00e8re :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Toutes les URLs existantes via un crawl<\/li>\n\n\n\n<li>Les pages qui g\u00e9n\u00e8rent le plus de trafic (Search Console)<\/li>\n\n\n\n<li>Les pages ayant des backlinks<\/li>\n\n\n\n<li>Les positions strat\u00e9giques<\/li>\n<\/ul>\n\n\n\n<p>Cela me permet de prioriser les pages critiques.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cartographier_les_URLs\"><\/span>Cartographier les URLs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>C\u2019est ici que tout se joue.<\/p>\n\n\n\n<p>Je cr\u00e9e un tableau de correspondance entre anciennes et nouvelles URLs. Par exemple :<\/p>\n\n\n\n<table>\n  <tr>\n    <th>Ancienne URL<\/th>\n    <th>Nouvelle URL<\/th>\n    <th>Type de redirection<\/th>\n  <\/tr>\n  <tr>\n    <td>\/blog\/seo-wordpress<\/td>\n    <td>\/migration-seo-wordpress<\/td>\n    <td>301<\/td>\n  <\/tr>\n  <tr>\n    <td>\/contact.html<\/td>\n    <td>\/contact\/<\/td>\n    <td>301<\/td>\n  <\/tr>\n<\/table>\n\n\n\n<p>Sans ce travail pr\u00e9paratoire, vous naviguez \u00e0 vue. Et en SEO, naviguer \u00e0 vue co\u00fbte cher.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_etapes_techniques_dune_migration_SEO_WordPress_reussie\"><\/span>Les \u00e9tapes techniques d\u2019une migration SEO WordPress r\u00e9ussie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Maintenant que le terrain est pr\u00e9par\u00e9, passons \u00e0 l\u2019ex\u00e9cution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mettre_en_place_les_redirections_301_correctement\"><\/span>Mettre en place les redirections 301 correctement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La redirection 301 indique \u00e0 Google que la page a \u00e9t\u00e9 d\u00e9plac\u00e9e d\u00e9finitivement.<\/p>\n\n\n\n<p>Je vous conseille :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u2019\u00e9viter les cha\u00eenes de redirections<\/li>\n\n\n\n<li>De rediriger chaque URL importante individuellement<\/li>\n\n\n\n<li>De tester chaque redirection<\/li>\n<\/ul>\n\n\n\n<p>Une redirection mal configur\u00e9e peut neutraliser le transfert d\u2019autorit\u00e9.<\/p>\n\n\n\n<p>Et croyez-moi, Google ne devine rien.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conserver_la_structure_SEO\"><\/span>Conserver la structure SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lors d\u2019une migration, je fais toujours attention \u00e0 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conserver les balises title<\/li>\n\n\n\n<li>Garder les meta descriptions<\/li>\n\n\n\n<li>Respecter la hi\u00e9rarchie Hn<\/li>\n\n\n\n<li>Maintenir le maillage interne<\/li>\n<\/ul>\n\n\n\n<p>Changer le design ne signifie pas bouleverser la structure s\u00e9mantique.<\/p>\n\n\n\n<p>\u00c0 mon sens, une refonte esth\u00e9tique ne doit jamais devenir une refonte strat\u00e9gique.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gerer_le_fichier_robotstxt_et_le_sitemap\"><\/span>G\u00e9rer le fichier robots.txt et le sitemap<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Avant mise en ligne :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Je v\u00e9rifie que le site n\u2019est pas bloqu\u00e9 en noindex<\/li>\n\n\n\n<li>Je mets \u00e0 jour le sitemap XML<\/li>\n\n\n\n<li>Je soumets le nouveau sitemap dans Search Console<\/li>\n<\/ul>\n\n\n\n<p>C\u2019est un d\u00e9tail technique, certes, mais un d\u00e9tail qui peut saboter toute la migration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Verifier_les_performances_techniques\"><\/span>V\u00e9rifier les performances techniques<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Apr\u00e8s migration, je contr\u00f4le :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le temps de chargement<\/li>\n\n\n\n<li>Les Core Web Vitals<\/li>\n\n\n\n<li>L\u2019affichage mobile<\/li>\n<\/ul>\n\n\n\n<p>Un site plus lent apr\u00e8s migration, c\u2019est un double probl\u00e8me : SEO et conversion.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_faire_immediatement_apres_la_migration\"><\/span>Que faire imm\u00e9diatement apr\u00e8s la migration ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La mise en ligne n\u2019est pas la fin. C\u2019est le d\u00e9but d\u2019une phase de surveillance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Verifications_immediates\"><\/span>V\u00e9rifications imm\u00e9diates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je teste :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les redirections<\/li>\n\n\n\n<li>Les pages strat\u00e9giques<\/li>\n\n\n\n<li>Les formulaires<\/li>\n\n\n\n<li>Les erreurs 404<\/li>\n<\/ul>\n\n\n\n<p>Chaque anomalie doit \u00eatre corrig\u00e9e rapidement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Surveiller_Google_Search_Console\"><\/span>Surveiller Google Search Console<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dans les jours qui suivent, je surveille :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les erreurs d\u2019exploration<\/li>\n\n\n\n<li>Les pages exclues<\/li>\n\n\n\n<li>Les variations d\u2019impressions<\/li>\n<\/ul>\n\n\n\n<p>Une l\u00e9g\u00e8re fluctuation est normale. Une chute brutale, non.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Suivi_des_positions_SEO\"><\/span>Suivi des positions SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je compare :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les positions avant migration<\/li>\n\n\n\n<li>Les positions apr\u00e8s migration<\/li>\n\n\n\n<li>Le trafic organique<\/li>\n<\/ul>\n\n\n\n<p>En g\u00e9n\u00e9ral, la stabilisation peut prendre quelques semaines.<\/p>\n\n\n\n<p>Il faut garder son sang-froid.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Combien_de_temps_dure_limpact_SEO_dune_migration\"><\/span>Combien de temps dure l\u2019impact SEO d\u2019une migration ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je vais \u00eatre honn\u00eate avec vous.<\/p>\n\n\n\n<p>M\u00eame une migration parfaitement ex\u00e9cut\u00e9e peut provoquer une l\u00e9g\u00e8re instabilit\u00e9.<\/p>\n\n\n\n<p>Dans la plupart des cas :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les fluctuations durent 2 \u00e0 6 semaines<\/li>\n\n\n\n<li>Le trafic revient progressivement<\/li>\n\n\n\n<li>Parfois, il d\u00e9passe l\u2019ancien niveau<\/li>\n<\/ul>\n\n\n\n<p>Si tout a \u00e9t\u00e9 fait correctement, Google r\u00e9attribue l\u2019autorit\u00e9.<\/p>\n\n\n\n<p>Le pire ennemi, ici, c\u2019est la panique.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Erreurs_frequentes_a_eviter_absolument\"><\/span>Erreurs fr\u00e9quentes \u00e0 \u00e9viter absolument<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Voici les erreurs que je vois trop souvent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Laisser le site en noindex apr\u00e8s mise en ligne<\/li>\n\n\n\n<li>Oublier des redirections importantes<\/li>\n\n\n\n<li>Modifier toutes les URLs inutilement<\/li>\n\n\n\n<li>Supprimer des pages performantes<\/li>\n\n\n\n<li>N\u00e9gliger le maillage interne<\/li>\n<\/ul>\n\n\n\n<p>Je le dis clairement : simplifier la structure est une bonne chose, mais bouleverser l\u2019architecture sans strat\u00e9gie est une imprudence.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Migration_SEO_WordPress_faut-il_passer_par_un_expert\"><\/span>Migration SEO WordPress : faut-il passer par un expert ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je vais vous donner un avis nuanc\u00e9.<\/p>\n\n\n\n<p>Si votre site g\u00e9n\u00e8re peu de trafic, et que la structure reste identique, vous pouvez g\u00e9rer la migration vous-m\u00eame.<\/p>\n\n\n\n<p>En revanche, si :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vous changez de domaine<\/li>\n\n\n\n<li>Vous avez beaucoup de backlinks<\/li>\n\n\n\n<li>Votre site g\u00e9n\u00e8re du chiffre d\u2019affaires<\/li>\n<\/ul>\n\n\n\n<p>Alors je pense sinc\u00e8rement qu\u2019un accompagnement expert est judicieux.<\/p>\n\n\n\n<p>Une migration mal g\u00e9r\u00e9e peut co\u00fbter bien plus cher qu\u2019un accompagnement professionnel.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Migrer un site WordPress n\u2019est pas un simple transfert technique. C\u2019est une op\u00e9ration strat\u00e9gique, presque chirurgicale. Si vous anticipez, si vous cartographiez, si vous surveillez, vous minimisez les risques.<\/p>\n\n\n\n<p>Et surtout, mettez-vous toujours \u00e0 la place de Google : si vous lui facilitez la compr\u00e9hension, il vous le rendra.<\/p>\n\n\n\n<p>Si vous pr\u00e9parez actuellement une migration, prenez le temps, respirez, suivez une m\u00e9thode, et vous \u00e9viterez l\u2019\u00e9cueil que tant d\u2019internautes redoutent : la perte de trafic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Liste_des_migrations_par_CMS\"><\/span>Liste des migrations par CMS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<ul>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-adobe-commerce\/\">Migration SEO Adobe commerce<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-prestashop\/\">Migration SEO Prestashop<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-odoo\/\">Migration SEO Odoo<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-wix\/\">Migration SEO Wix<\/a><\/li>\r\n\t\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-wizishop\/\">Migration SEO Wizishop<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-wordpress\/\">Migration SEO Wordpress<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-drupal\/\">Migration SEO Drupal<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-joomla\/\">Migration SEO Joomla<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-squarespace\/\">Migration SEO Squarespace<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-webflow\/\">Migration SEO WebFlow<\/a><\/li>\r\n<\/ul>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Une migration vers WordPress mal pilot\u00e9e peut d\u00e9molir votre&nbsp;r\u00e9f\u00e9rencement&nbsp;en quelques jours. En vous entourant d\u2019un consultant SEO freelance, avec l\u2019exigence d\u2019une agence SEO, vous anticipez les risques, s\u00e9curisez vos redirections 301 et conservez vos positions cl\u00e9s sur Google. Pourquoi une migration WordPress peut impacter votre SEO ? Je vais \u00eatre direct avec vous, une migration&#8230;<\/p>","protected":false},"author":1,"featured_media":251241,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","rank_math_title":"","rank_math_description":"Migration SEO WordPress : \u00e9vitez les pages introuvables, pertes de positions et noindex accidentels sur votre site. \u2706 06 31 37 55 04","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","footnotes":""},"class_list":["post-259147","page","type-page","status-publish","has-post-thumbnail","hentry"],"rank_math_description":"Migration SEO WordPress : \u00e9vitez les pages introuvables, pertes de positions et noindex accidentels sur votre site. \u2706 06 31 37 55 04","rank_math_title":"","_links":{"self":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/pages\/259147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/comments?post=259147"}],"version-history":[{"count":7,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/pages\/259147\/revisions"}],"predecessor-version":[{"id":261266,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/pages\/259147\/revisions\/261266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/media\/251241"}],"wp:attachment":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/media?parent=259147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}