{"id":259137,"date":"2026-02-13T15:57:20","date_gmt":"2026-02-13T14:57:20","guid":{"rendered":"https:\/\/www.joseperez.fr\/?page_id=259137"},"modified":"2026-03-03T10:16:17","modified_gmt":"2026-03-03T09:16:17","slug":"migration-seo-prestashop","status":"publish","type":"page","link":"https:\/\/www.joseperez.fr\/en\/migration-seo-prestashop\/","title":{"rendered":"PrestaShop SEO migration: successfully upgrade without losing traffic"},"content":{"rendered":"<p>Une migration vers PrestaShop mal anticip\u00e9e peut faire chuter brutalement votre&nbsp;<strong>r\u00e9f\u00e9rencement<\/strong>&nbsp;et vos ventes. En la confiant \u00e0 un consultant SEO freelance habitu\u00e9 aux chantiers techniques plut\u00f4t qu\u2019\u00e0 une agence SEO g\u00e9n\u00e9raliste, vous s\u00e9curisez vos positions Google tout en optimisant votre nouvelle boutique.<\/a><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>Je vous explique pourquoi une migration Prestashop peut faire chuter votre trafic<\/li>\n\n\n\n<li>Je d\u00e9taille les risques SEO les plus fr\u00e9quents, et souvent sous-estim\u00e9s<\/li>\n\n\n\n<li>Je vous partage une checklist compl\u00e8te avant, pendant, et apr\u00e8s la migration<\/li>\n\n\n\n<li>Je vous donne mon avis sur les redirections, les modules, et les agences<\/li>\n\n\n\n<li>Je r\u00e9ponds aux questions que vous vous posez vraiment, sans jargon inutile<\/li>\n<\/ul>\n\n\n<style>.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id260739_c9e28f-35 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id260739_c9e28f-35 alignfull has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column260739_9e12fc-6a > .kt-inside-inner-col,.kadence-column260739_9e12fc-6a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column260739_9e12fc-6a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column260739_9e12fc-6a > .kt-inside-inner-col{flex-direction:column;}.kadence-column260739_9e12fc-6a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column260739_9e12fc-6a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column260739_9e12fc-6a{position:relative;}@media all and (max-width: 1024px){.kadence-column260739_9e12fc-6a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column260739_9e12fc-6a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column260739_9e12fc-6a\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_methodologie\"><\/span>La m\u00e9thodologie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-lg, 4rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);}.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id260739_f9bf8a-82 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap > *:nth-child(3n of *:not(style)){grid-column:1 \/ -1;}}@media all and (max-width: 1024px){.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id260739_f9bf8a-82 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-last-row kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col,.kadence-column260739_def0ba-f9 > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column260739_def0ba-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column260739_def0ba-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97, .wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97[data-kb-block=\"kb-adv-heading260739_29b805-97\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.1;font-style:normal;font-family:var( --global-heading-font-family, inherit );text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97[data-kb-block=\"kb-adv-heading260739_29b805-97\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97[data-kb-block=\"kb-adv-heading260739_29b805-97\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading260739_29b805-97 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_29b805-97\"><span class=\"ez-toc-section\" id=\"Audit_SEO_complet\"><\/span><strong>Audit SEO complet<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec, .wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec[data-kb-block=\"kb-adv-heading260739_b611aa-ec\"]{display:block;text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec[data-kb-block=\"kb-adv-heading260739_b611aa-ec\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec[data-kb-block=\"kb-adv-heading260739_b611aa-ec\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<span class=\"kt-adv-heading260739_b611aa-ec wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_b611aa-ec\">Le socle du SEO<\/span>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-260739_4cbb57-29 .kt-block-spacer{height:35px;}.wp-block-kadence-spacer.kt-block-spacer-260739_4cbb57-29 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-260739_4cbb57-29\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b .kb-svg-icon-wrap{font-size:13px;color:var(--global-palette6, #718096);}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette5, #4A5568);font-family:var( --global-body-font-family, inherit );font-weight:300;color:var(--global-palette5, #4A5568);}.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-single{border-radius:50%;border-width:0px;border-style:solid;padding:1px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items260739_563915-6b kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-260739_bd380a-0f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_bd380a-0f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Analyse technique de votre site (vitesse, indexation, structure des pages).<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_e03a98-8c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_e03a98-8c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_x kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 0c-2.21 0-4 1.79-4 4s1.79 4 4 4 4-1.79 4-4-1.79-4-4-4zm-1.5 1.78l1.5 1.5 1.5-1.5.72.72-1.5 1.5 1.5 1.5-.72.72-1.5-1.5-1.5 1.5-.72-.72 1.5-1.5-1.5-1.5.72-.72z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u00c9tude de vos contenus et de vos mots\u2011cl\u00e9s actuels vs ceux de vos concurrents.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_8e294b-34 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_8e294b-34\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_x kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 0c-2.21 0-4 1.79-4 4s1.79 4 4 4 4-1.79 4-4-1.79-4-4-4zm-1.5 1.78l1.5 1.5 1.5-1.5.72.72-1.5 1.5 1.5 1.5-.72.72-1.5-1.5-1.5 1.5-.72-.72 1.5-1.5-1.5-1.5.72-.72z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Identification des freins qui bloquent aujourd\u2019hui votre visibilit\u00e9 et vos ventes.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column260739_2e4215-6b > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column260739_2e4215-6b > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);}.kadence-column260739_2e4215-6b > .kt-inside-inner-col,.kadence-column260739_2e4215-6b > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kadence-column260739_2e4215-6b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column260739_2e4215-6b > .kt-inside-inner-col{flex-direction:column;}.kadence-column260739_2e4215-6b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column260739_2e4215-6b > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column260739_2e4215-6b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column260739_2e4215-6b{position:relative;}@media all and (max-width: 1024px){.kadence-column260739_2e4215-6b > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column260739_2e4215-6b > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column260739_2e4215-6b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3, .wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3[data-kb-block=\"kb-adv-heading260739_be0d55-c3\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.1;font-style:normal;font-family:var( --global-heading-font-family, inherit );text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3[data-kb-block=\"kb-adv-heading260739_be0d55-c3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3[data-kb-block=\"kb-adv-heading260739_be0d55-c3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading260739_be0d55-c3 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_be0d55-c3\"><span class=\"ez-toc-section\" id=\"Strategie_et_plan_daction\"><\/span><strong>Strat\u00e9gie et plan d&rsquo;action <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc, .wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc[data-kb-block=\"kb-adv-heading260739_70663a-bc\"]{display:block;text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc[data-kb-block=\"kb-adv-heading260739_70663a-bc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc[data-kb-block=\"kb-adv-heading260739_70663a-bc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<span class=\"kt-adv-heading260739_70663a-bc wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_70663a-bc\">Roadmap pr\u00e9cise<\/span>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-260739_dc9360-80 .kt-block-spacer{height:35px;}.wp-block-kadence-spacer.kt-block-spacer-260739_dc9360-80 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-260739_dc9360-80\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 .kb-svg-icon-wrap{font-size:13px;color:var(--global-palette6, #718096);}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette5, #4A5568);font-family:var( --global-body-font-family, inherit );font-weight:300;color:var(--global-palette5, #4A5568);}.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-single{border-radius:50%;border-width:0px;border-style:solid;padding:1px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items260739_17e741-14 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-260739_c1a4ac-f0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_c1a4ac-f0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">D\u00e9finition des objectifs SEO en fonction de votre business (trafic, leads, ventes).<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_92f8da-d7 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_92f8da-d7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Construction d\u2019un plan d\u2019action prioris\u00e9 sur 3 \u00e0 6 mois (quick wins + chantiers de fond).<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_51b13d-57 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_51b13d-57\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_x kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 0c-2.21 0-4 1.79-4 4s1.79 4 4 4 4-1.79 4-4-1.79-4-4-4zm-1.5 1.78l1.5 1.5 1.5-1.5.72.72-1.5 1.5 1.5 1.5-.72.72-1.5-1.5-1.5 1.5-.72-.72 1.5-1.5-1.5-1.5.72-.72z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Gestion des tickets avec votre agence \/ d\u00e9veloppeur<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column260739_78556b-70 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column260739_78556b-70 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);}.kadence-column260739_78556b-70 > .kt-inside-inner-col,.kadence-column260739_78556b-70 > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kadence-column260739_78556b-70 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column260739_78556b-70 > .kt-inside-inner-col{flex-direction:column;}.kadence-column260739_78556b-70 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column260739_78556b-70 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column260739_78556b-70 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column260739_78556b-70{position:relative;}@media all and (max-width: 1024px){.kadence-column260739_78556b-70 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column260739_78556b-70 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column260739_78556b-70\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99, .wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99[data-kb-block=\"kb-adv-heading260739_86accc-99\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.1;font-style:normal;font-family:var( --global-heading-font-family, inherit );text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99[data-kb-block=\"kb-adv-heading260739_86accc-99\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99[data-kb-block=\"kb-adv-heading260739_86accc-99\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading260739_86accc-99 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_86accc-99\"><span class=\"ez-toc-section\" id=\"SUIVI_DES_RESULTATs\"><\/span><strong>SUIVI DES RESULTATs<\/strong><br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d, .wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d[data-kb-block=\"kb-adv-heading260739_2f1688-7d\"]{display:block;text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d[data-kb-block=\"kb-adv-heading260739_2f1688-7d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d[data-kb-block=\"kb-adv-heading260739_2f1688-7d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<span class=\"kt-adv-heading260739_2f1688-7d wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_2f1688-7d\">Mesure des diff\u00e9rents KPI SEO<\/span>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-260739_f3537b-e1 .kt-block-spacer{height:35px;}.wp-block-kadence-spacer.kt-block-spacer-260739_f3537b-e1 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-260739_f3537b-e1\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 .kb-svg-icon-wrap{font-size:13px;color:var(--global-palette6, #718096);}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette5, #4A5568);font-family:var( --global-body-font-family, inherit );font-weight:300;color:var(--global-palette5, #4A5568);}.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-single{border-radius:50%;border-width:0px;border-style:solid;padding:1px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items260739_9c7cfe-74 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-260739_75cc62-0c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_75cc62-0c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Recommandations concr\u00e8tes sur la technique, les contenus et la structure du site.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_2745b9-f6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_2745b9-f6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Accompagnement de votre \u00e9quipe ou de votre prestataire pour la mise en \u0153uvre.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_29a909-c0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_29a909-c0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_x kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 0c-2.21 0-4 1.79-4 4s1.79 4 4 4 4-1.79 4-4-1.79-4-4-4zm-1.5 1.78l1.5 1.5 1.5-1.5.72.72-1.5 1.5 1.5 1.5-.72.72-1.5-1.5-1.5 1.5-.72-.72 1.5-1.5-1.5-1.5.72-.72z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Optimisation continue des pages strat\u00e9giques (cat\u00e9gories, pages, articles blog).<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pourquoi_une_migration_Prestashop_peut_faire_chuter_votre_SEO\"><\/span>Pourquoi une migration Prestashop peut faire chuter votre SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vous \u00eates ici, c\u2019est probablement parce que vous envisagez une migration Prestashop, ou que vous venez d\u2019en subir une, et que vous observez une baisse de trafic.<\/p>\n\n\n\n<p>Je vais \u00eatre direct avec vous, une migration est l\u2019un des moments les plus d\u00e9licats dans la vie d\u2019un site e-commerce. Google aime la stabilit\u00e9, la coh\u00e9rence, la continuit\u00e9. Une migration, par d\u00e9finition, vient perturber cet \u00e9quilibre.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-prestashop\/#La_methodologie\" >La m\u00e9thodologie<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-prestashop\/#Audit_SEO_complet\" >Audit SEO complet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-prestashop\/#Strategie_et_plan_daction\" >Strat\u00e9gie et plan d&rsquo;action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-prestashop\/#SUIVI_DES_RESULTATs\" >SUIVI DES RESULTATs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-prestashop\/#Pourquoi_une_migration_Prestashop_peut_faire_chuter_votre_SEO\" >Pourquoi une migration Prestashop peut faire chuter votre SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-prestashop\/#%F0%9F%8F%86_Les_meilleurs_experts_SEO_agences_pour_une_migration_PrestaShop\" >\ud83c\udfc6 Les meilleurs experts SEO &amp; agences pour une migration PrestaShop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-prestashop\/#Quest-ce_quune_migration_Prestashop_exactement\" >Qu\u2019est-ce qu\u2019une migration Prestashop exactement ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-prestashop\/#Les_risques_SEO_lors_dune_migration_Prestashop\" >Les risques SEO lors d\u2019une migration Prestashop<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-prestashop\/#Perte_de_trafic_organique\" >Perte de trafic organique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-prestashop\/#Erreurs_404_en_cascade\" >Erreurs 404 en cascade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-prestashop\/#Modification_de_larchitecture\" >Modification de l\u2019architecture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-prestashop\/#Problemes_dindexation\" >Probl\u00e8mes d\u2019indexation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-prestashop\/#Degradation_des_performances\" >D\u00e9gradation des performances<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-prestashop\/#Checklist_complete_pour_reussir_une_migration_SEO_Prestashop\" >Checklist compl\u00e8te pour r\u00e9ussir une migration SEO Prestashop<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-prestashop\/#Avant_la_migration\" >Avant la migration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-prestashop\/#Pendant_la_migration\" >Pendant la migration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-prestashop\/#Apres_la_mise_en_ligne\" >Apr\u00e8s la mise en ligne<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-prestashop\/#Comment_gerer_les_redirections_sur_Prestashop\" >Comment g\u00e9rer les redirections sur Prestashop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-prestashop\/#Faut-il_faire_appel_a_une_agence\" >Faut-il faire appel \u00e0 une agence ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-prestashop\/#Combien_de_temps_pour_recuperer_son_trafic\" >Combien de temps pour r\u00e9cup\u00e9rer son trafic ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-prestashop\/#Erreurs_frequentes_lors_dune_migration_Prestashop\" >Erreurs fr\u00e9quentes lors d\u2019une migration Prestashop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-prestashop\/#FAQ_migration_SEO_Prestashop\" >FAQ migration SEO Prestashop<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-prestashop\/#Migrer_vers_Prestashop_8_impacte-t-il_le_SEO\" >Migrer vers Prestashop 8 impacte-t-il le SEO ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-prestashop\/#Peut-on_changer_de_theme_sans_perdre_son_referencement\" >Peut-on changer de th\u00e8me sans perdre son r\u00e9f\u00e9rencement ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-prestashop\/#Faut-il_changer_les_URLs_lors_dune_migration\" >Faut-il changer les URLs lors d\u2019une migration ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-prestashop\/#Comment_savoir_si_ma_migration_a_impacte_mon_SEO\" >Comment savoir si ma migration a impact\u00e9 mon SEO ?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-prestashop\/#Liste_des_migrations_par_CMS\" >Liste des migrations par CMS<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Lorsque vous changez de version, de th\u00e8me, d\u2019h\u00e9bergement, ou de nom de domaine, vous modifiez des \u00e9l\u00e9ments que Google avait patiemment analys\u00e9s, index\u00e9s, et positionn\u00e9s. Si cela est mal pr\u00e9par\u00e9, l\u2019algorithme peut perdre ses rep\u00e8res.<\/p>\n\n\n\n<p>Et je le dis sans d\u00e9tour, la majorit\u00e9 des pertes de trafic apr\u00e8s migration sont \u00e9vitables.<\/p>\n\n\n\n<p>Avant d\u2019entrer dans la m\u00e9thode, prenons un instant pour clarifier ce que l\u2019on entend par migration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%8F%86_Les_meilleurs_experts_SEO_agences_pour_une_migration_PrestaShop\"><\/span>\ud83c\udfc6 Les meilleurs experts SEO &amp; agences pour une migration PrestaShop<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>Rang<\/strong><\/td><td><strong>Expert \/ Agence<\/strong><\/td><td><strong>Atout Majeur Migration<\/strong><\/td><td><strong>Site Internet<\/strong><\/td><\/tr><\/thead><tbody><tr><td><strong>1<\/strong><\/td><td><strong>Jos\u00e9 PEREZ<\/strong><\/td><td><strong>Expertise 17 ans &amp; S\u00e9curit\u00e9 SEO<\/strong>. Le r\u00e9f\u00e9rent pour les migrations \u00e0 haut risque. Il excelle dans le mapping d&rsquo;URLs complexe et la pr\u00e9servation du \u00ab\u00a0jus\u00a0\u00bb SEO pour garantir z\u00e9ro perte de chiffre d&rsquo;affaires.<\/td><td><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.joseperez.fr\/\">joseperez.fr<\/a><\/td><\/tr><tr><td><strong>2<\/strong><\/td><td><strong>SEO Monkey<\/strong><\/td><td><strong>Audit &amp; Performance<\/strong>. Agence sp\u00e9cialis\u00e9e dans l&rsquo;\u00e9cosyst\u00e8me PrestaShop, reconnue pour ses protocoles de test post-migration ultra-rigoureux.<\/td><td><a href=\"https:\/\/www.seo-monkey.fr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">seo-monkey.fr<\/a><\/td><\/tr><tr><td><strong>3<\/strong><\/td><td><strong>EcomiZ<\/strong><\/td><td><strong>Partenaire Platinum<\/strong>. Une ma\u00eetrise technique totale des bases de donn\u00e9es PrestaShop, id\u00e9ale pour les migrations de tr\u00e8s gros catalogues produits.<\/td><td><a href=\"https:\/\/www.ecomiz.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ecomiz.com<\/a><\/td><\/tr><tr><td><strong>4<\/strong><\/td><td><strong>Uplix<\/strong><\/td><td><strong>Data SEO &amp; IA<\/strong>. Agence experte dans l&rsquo;utilisation de la donn\u00e9e pour reconstruire une architecture s\u00e9mantique optimis\u00e9e pour le futur du Search (GEO).<\/td><td><a href=\"https:\/\/www.uplix.fr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">uplix.fr<\/a><\/td><\/tr><tr><td><strong>5<\/strong><\/td><td><strong>Harry Maarek<\/strong><\/td><td><strong>Expert Technique Interne<\/strong>. Ancien d\u00e9veloppeur du CMS, il poss\u00e8de une vision chirurgicale des fichiers de configuration pour \u00e9viter les erreurs de serveur lors du transfert.<\/td><td><a href=\"https:\/\/www.google.com\/search?q=https:\/\/www.harrymaarek.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">harrymaarek.com<\/a><\/td><\/tr><tr><td><strong>6<\/strong><\/td><td><strong>Digimood<\/strong><\/td><td><strong>Strat\u00e9gie &amp; Netlinking<\/strong>. Sp\u00e9cialis\u00e9e dans le transfert de l&rsquo;autorit\u00e9 de domaine et le maintien des performances de crawl durant la bascule.<\/td><td><a href=\"https:\/\/www.digimood.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">digimood.com<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quest-ce_quune_migration_Prestashop_exactement\"><\/span>Qu\u2019est-ce qu\u2019une migration Prestashop exactement ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>On parle souvent de migration, mais tout le monde ne met pas la m\u00eame r\u00e9alit\u00e9 derri\u00e8re ce mot.<\/p>\n\n\n\n<p>Voici les principaux cas que je rencontre. <\/p>\n\n\n\n<table> <tr> <th>Type de migration<\/th> <th>Description<\/th> <th>Impact SEO<\/th> <\/tr> <tr> <td>Migration de version<\/td> <td>Passage de 1.6 \u00e0 1.7 ou 8<\/td> <td>Moyen \u00e0 fort<\/td> <\/tr> <tr> <td>Changement de th\u00e8me<\/td> <td>Refonte graphique<\/td> <td>Moyen<\/td> <\/tr> <tr> <td>Changement d\u2019h\u00e9bergement<\/td> <td>Nouveau serveur<\/td> <td>Faible \u00e0 moyen<\/td> <\/tr> <tr> <td>Changement de domaine<\/td> <td>Nouveau nom de site<\/td> <td>Tr\u00e8s fort<\/td> <\/tr> <tr> <td>Refonte compl\u00e8te<\/td> <td>Structure + design + technique<\/td> <td>Tr\u00e8s \u00e9lev\u00e9<\/td> <\/tr> <\/table>\n\n\n\n<p>Plus la structure des URLs change, plus le risque SEO augmente. C\u2019est un principe presque immuable.<\/p>\n\n\n\n<p>\u00c0 mon sens, le changement de domaine est le plus p\u00e9rilleux. Si vous le faites sans plan de redirection chirurgical, vous sabordez votre capital SEO.<\/p>\n\n\n\n<p>Maintenant que le cadre est pos\u00e9, voyons ce qui peut r\u00e9ellement mal tourner.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_risques_SEO_lors_dune_migration_Prestashop\"><\/span>Les risques SEO lors d\u2019une migration Prestashop<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je vais vous parler franchement, voici ce que je constate le plus souvent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Perte_de_trafic_organique\"><\/span>Perte de trafic organique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>C\u2019est le sympt\u00f4me le plus visible. Vous regardez Google Analytics, ou Matomo, et vous voyez une courbe qui s\u2019effondre. Cela arrive souvent lorsque les redirections sont absentes, ou mal configur\u00e9es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Erreurs_404_en_cascade\"><\/span>Erreurs 404 en cascade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Chaque URL supprim\u00e9e sans redirection devient une impasse. Google continue de crawler ces pages, et se heurte \u00e0 des erreurs. Votre site perd en cr\u00e9dibilit\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Modification_de_larchitecture\"><\/span>Modification de l\u2019architecture<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Un changement de cat\u00e9gories, une arborescence simplifi\u00e9e, ou au contraire complexifi\u00e9e, peut diluer la popularit\u00e9 interne. Le maillage interne est souvent n\u00e9glig\u00e9, et pourtant, il est vital.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Problemes_dindexation\"><\/span>Probl\u00e8mes d\u2019indexation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Un robots.txt mal configur\u00e9, une balise noindex oubli\u00e9e, un environnement de pr\u00e9production rest\u00e9 ouvert, j\u2019ai vu ces erreurs plus d\u2019une fois. Elles sont \u00e9vitables, mais fr\u00e9quentes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Degradation_des_performances\"><\/span>D\u00e9gradation des performances<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Un nouveau th\u00e8me plus lourd, des scripts superflus, une surcharge de modules, et vos Core Web Vitals se d\u00e9gradent. Or, la vitesse est un signal de classement.<\/p>\n\n\n\n<p>Si je devais r\u00e9sumer, une migration mal ma\u00eetris\u00e9e cr\u00e9e une forme de turbulence algorithmique.<\/p>\n\n\n\n<p>Alors, comment \u00e9viter cela ?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Checklist_complete_pour_reussir_une_migration_SEO_Prestashop\"><\/span>Checklist compl\u00e8te pour r\u00e9ussir une migration SEO Prestashop<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je vais vous partager ma m\u00e9thode, pragmatique, structur\u00e9e, \u00e9prouv\u00e9e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Avant_la_migration\"><\/span>Avant la migration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>C\u2019est ici que tout se joue.<\/p>\n\n\n\n<p>Je commence toujours par un audit SEO complet. Crawl du site, extraction de toutes les URLs, analyse des balises title, meta description, Hn, statut HTTP.<\/p>\n\n\n\n<p>Je sauvegarde :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La liste compl\u00e8te des URLs<\/li>\n\n\n\n<li>Les balises importantes<\/li>\n\n\n\n<li>Les positions SEO<\/li>\n\n\n\n<li>Les donn\u00e9es de trafic<\/li>\n<\/ul>\n\n\n\n<p>Ensuite, je pr\u00e9pare un plan de redirection 301. Chaque ancienne URL doit avoir une destination pertinente. Pas une redirection approximative vers la page d\u2019accueil, non, une correspondance logique.<\/p>\n\n\n\n<p>Je vous conseille vivement de travailler sur un environnement de pr\u00e9production prot\u00e9g\u00e9 par mot de passe.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pendant_la_migration\"><\/span>Pendant la migration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ici, je suis m\u00e9thodique.<\/p>\n\n\n\n<p>Je v\u00e9rifie :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les redirections 301<\/li>\n\n\n\n<li>Les balises canoniques<\/li>\n\n\n\n<li>L\u2019absence de noindex<\/li>\n\n\n\n<li>La coh\u00e9rence des URLs<\/li>\n\n\n\n<li>Le maillage interne<\/li>\n<\/ul>\n\n\n\n<p>Je teste les pages strat\u00e9giques, celles qui g\u00e9n\u00e8rent le plus de trafic. C\u2019est un r\u00e9flexe que je consid\u00e8re indispensable.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apres_la_mise_en_ligne\"><\/span>Apr\u00e8s la mise en ligne<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Beaucoup pensent que le travail est termin\u00e9. C\u2019est une erreur.<\/p>\n\n\n\n<p>Je surveille :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les erreurs 404<\/li>\n\n\n\n<li>La Search Console<\/li>\n\n\n\n<li>L\u2019indexation des nouvelles URLs<\/li>\n\n\n\n<li>L\u2019\u00e9volution des positions<\/li>\n<\/ul>\n\n\n\n<p>Je soumets un nouveau sitemap. Puis, je monitorise pendant au moins 4 \u00e0 8 semaines.<\/p>\n\n\n\n<p>La patience est de mise. Google doit r\u00e9interpr\u00e9ter votre site.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comment_gerer_les_redirections_sur_Prestashop\"><\/span>Comment g\u00e9rer les redirections sur Prestashop<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je vais \u00eatre clair, les redirections sont le pilier d\u2019une migration r\u00e9ussie.<\/p>\n\n\n\n<p>Vous pouvez les g\u00e9rer :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Via le fichier .htaccess<\/li>\n\n\n\n<li>Avec un module d\u00e9di\u00e9<\/li>\n\n\n\n<li>En important un fichier CSV<\/li>\n<\/ul>\n\n\n\n<p>Personnellement, je pr\u00e9f\u00e8re les redirections serveur, plus propres, plus robustes.<\/p>\n\n\n\n<p>\u00c9vitez absolument :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les redirections 302<\/li>\n\n\n\n<li>Les cha\u00eenes de redirection<\/li>\n\n\n\n<li>Les boucles infinies<\/li>\n<\/ul>\n\n\n\n<p>Une redirection doit \u00eatre simple, directe, d\u00e9finitive.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Faut-il_faire_appel_a_une_agence\"><\/span>Faut-il faire appel \u00e0 une agence ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je vais vous donner mon avis sinc\u00e8re.<\/p>\n\n\n\n<p>Si votre site g\u00e9n\u00e8re peu de trafic, vous pouvez g\u00e9rer cela seul, \u00e0 condition d\u2019\u00eatre rigoureux.<\/p>\n\n\n\n<p>En revanche, si vous d\u00e9pendez fortement du SEO pour votre chiffre d\u2019affaires, je vous recommande un accompagnement. Une erreur peut co\u00fbter des mois de revenus.<\/p>\n\n\n\n<p>Le budget varie souvent entre quelques centaines et plusieurs milliers d\u2019euros, selon la complexit\u00e9. Mais compar\u00e9 \u00e0 une perte de trafic durable, c\u2019est parfois un investissement judicieux.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Combien_de_temps_pour_recuperer_son_trafic\"><\/span>Combien de temps pour r\u00e9cup\u00e9rer son trafic ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dans un sc\u00e9nario optimal, la stabilit\u00e9 revient en quelques semaines.<\/p>\n\n\n\n<p>Si la migration est plus lourde, cela peut prendre 2 \u00e0 3 mois.<\/p>\n\n\n\n<p>Je vous conseille de ne pas paniquer les premiers jours. Une fluctuation temporaire est normale. Ce qui doit vous alerter, en revanche, c\u2019est une chute prolong\u00e9e sans am\u00e9lioration.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Erreurs_frequentes_lors_dune_migration_Prestashop\"><\/span>Erreurs fr\u00e9quentes lors d\u2019une migration Prestashop<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je les vois souvent, et je pr\u00e9f\u00e8re vous les lister clairement :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Oublier les redirections<\/li>\n\n\n\n<li>Modifier toutes les URLs sans n\u00e9cessit\u00e9<\/li>\n\n\n\n<li>Supprimer des cat\u00e9gories performantes<\/li>\n\n\n\n<li>N\u00e9gliger la Search Console<\/li>\n\n\n\n<li>Lancer le site sans phase de test<\/li>\n<\/ul>\n\n\n\n<p>\u00c0 mon sens, la pr\u00e9cipitation est l\u2019ennemi num\u00e9ro un.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ_migration_SEO_Prestashop\"><\/span>FAQ migration SEO Prestashop<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Migrer_vers_Prestashop_8_impacte-t-il_le_SEO\"><\/span>Migrer vers Prestashop 8 impacte-t-il le SEO ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Oui, potentiellement, surtout si la structure change. Mais bien pr\u00e9par\u00e9e, la migration peut \u00eatre neutre, voire b\u00e9n\u00e9fique.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Peut-on_changer_de_theme_sans_perdre_son_referencement\"><\/span>Peut-on changer de th\u00e8me sans perdre son r\u00e9f\u00e9rencement ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Oui, si les URLs, les contenus, et le maillage restent coh\u00e9rents. Attention toutefois aux performances.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Faut-il_changer_les_URLs_lors_dune_migration\"><\/span>Faut-il changer les URLs lors d\u2019une migration ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je vous conseille de les conserver, sauf raison strat\u00e9gique forte. Chaque changement cr\u00e9e un risque.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comment_savoir_si_ma_migration_a_impacte_mon_SEO\"><\/span>Comment savoir si ma migration a impact\u00e9 mon SEO ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Surveillez votre trafic organique, vos positions, et les erreurs d\u2019indexation. Les signaux apparaissent rapidement.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Si je devais vous laisser avec une id\u00e9e essentielle, ce serait celle-ci, une migration SEO Prestashop ne s\u2019improvise pas. Elle se planifie, elle se structure, elle se teste.<\/p>\n\n\n\n<p>Avec m\u00e9thode, rigueur, et anticipation, vous pouvez traverser cette \u00e9tape sans perdre votre visibilit\u00e9, et parfois m\u00eame en ressortir plus fort.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Liste_des_migrations_par_CMS\"><\/span>Liste des migrations par CMS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<ul>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-adobe-commerce\/\">Migration SEO Adobe commerce<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-prestashop\/\">Migration SEO Prestashop<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-odoo\/\">Migration SEO Odoo<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-wix\/\">Migration SEO Wix<\/a><\/li>\r\n\t\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-wizishop\/\">Migration SEO Wizishop<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-wordpress\/\">Migration SEO Wordpress<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-drupal\/\">Migration SEO Drupal<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-joomla\/\">Migration SEO Joomla<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-squarespace\/\">Migration SEO Squarespace<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-webflow\/\">Migration SEO WebFlow<\/a><\/li>\r\n<\/ul>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Une migration vers PrestaShop mal anticip\u00e9e peut faire chuter brutalement votre&nbsp;r\u00e9f\u00e9rencement&nbsp;et vos ventes. En la confiant \u00e0 un consultant SEO freelance habitu\u00e9 aux chantiers techniques plut\u00f4t qu\u2019\u00e0 une agence SEO g\u00e9n\u00e9raliste, vous s\u00e9curisez vos positions Google tout en optimisant votre nouvelle boutique. Pourquoi une migration Prestashop peut faire chuter votre SEO Si vous \u00eates ici,&#8230;<\/p>","protected":false},"author":1,"featured_media":253065,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","rank_math_title":"Migration SEO Prestashop : \u00e9viter la chute %currentyear%","rank_math_description":"Migration SEO PrestaShop : pr\u00e9servez vos positions, \u00e9vitez 404 et pertes de chiffre d\u2019affaires sur Google. \u2706 06 31 37 55 04","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","footnotes":""},"class_list":["post-259137","page","type-page","status-publish","has-post-thumbnail","hentry"],"rank_math_description":"Migration SEO PrestaShop : pr\u00e9servez vos positions, \u00e9vitez 404 et pertes de chiffre d\u2019affaires sur Google. \u2706 06 31 37 55 04","rank_math_title":"Migration SEO Prestashop : \u00e9viter la chute %currentyear%","_links":{"self":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/pages\/259137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/comments?post=259137"}],"version-history":[{"count":9,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/pages\/259137\/revisions"}],"predecessor-version":[{"id":261269,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/pages\/259137\/revisions\/261269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/media\/253065"}],"wp:attachment":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/media?parent=259137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}