{"id":259130,"date":"2026-02-13T15:49:24","date_gmt":"2026-02-13T14:49:24","guid":{"rendered":"https:\/\/www.joseperez.fr\/?page_id=259130"},"modified":"2026-02-24T10:23:01","modified_gmt":"2026-02-24T09:23:01","slug":"migration-seo-shopify","status":"publish","type":"page","link":"https:\/\/www.joseperez.fr\/en\/migration-seo-shopify\/","title":{"rendered":"Shopify SEO migration: switch to Shopify without sacrificing your Google ranking"},"content":{"rendered":"\n<p>Une migration vers Shopify mal g\u00e9r\u00e9e peut ruiner des ann\u00e9es de&nbsp;<strong>r\u00e9f\u00e9rencement<\/strong>. En vous faisant accompagner par un consultant SEO freelance, habitu\u00e9 aux migrations complexes, plut\u00f4t qu\u2019une simple agence SEO g\u00e9n\u00e9raliste, vous s\u00e9curisez vos positions Google tout en profitant du potentiel e\u2011commerce de Shopify.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/tamaragency.com\/blogs\/seo\/seo-migration-de-site-shopify\"><\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Je commence toujours par un audit SEO complet avant toute migration.<\/li>\n\n\n\n<li>Je cartographie chaque URL pour \u00e9viter les erreurs de redirection.<\/li>\n\n\n\n<li>Je s\u00e9curise les pages strat\u00e9giques, celles qui g\u00e9n\u00e8rent trafic et chiffre d\u2019affaires.<\/li>\n\n\n\n<li>Je surveille Google Search Console pendant au moins 60 jours apr\u00e8s mise en ligne.<\/li>\n\n\n\n<li>Je ne change jamais tout en m\u00eame temps, design, structure et contenus inclus.<\/li>\n<\/ul>\n\n\n\n<p>Migrer vers Shopify peut \u00eatre une d\u00e9cision brillante, strat\u00e9gique, presque euphorique. Mais si vous n\u00e9gligez le SEO, cela peut devenir brutal. Je l\u2019ai vu, plusieurs fois. Du trafic divis\u00e9 par deux, des positions qui s\u2019effondrent, un chiffre d\u2019affaires qui vacille.<\/p>\n\n\n\n<p>Je vais vous parler simplement, sans jargon inutile. Si vous envisagez une migration SEO Shopify, vous devez penser comme Google, mais aussi comme un commer\u00e7ant. Votre objectif n\u2019est pas seulement d\u2019avoir un beau site, c\u2019est de pr\u00e9server votre visibilit\u00e9.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-shopify\/#%F0%9F%8F%86_Les_meilleurs_consultants_agences_SEO_pour_une_migration_Shopify\" >\ud83c\udfc6 Les meilleurs consultants &#038; agences SEO pour une migration Shopify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-shopify\/#La_methodologie\" >La m\u00e9thodologie<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-shopify\/#Audit_SEO_complet\" >Audit SEO complet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-shopify\/#Strategie_et_plan_daction\" >Strat\u00e9gie et plan d&rsquo;action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-shopify\/#SUIVI_DES_RESULTATs\" >SUIVI DES RESULTATs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-shopify\/#Pourquoi_une_migration_SEO_vers_shopify_est_risquee\" >Pourquoi une migration SEO vers shopify est risqu\u00e9e<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-shopify\/#Les_principaux_risques_SEO\" >Les principaux risques SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-shopify\/#Les_contraintes_specifiques_a_Shopify\" >Les contraintes sp\u00e9cifiques \u00e0 Shopify<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-shopify\/#Checklist_avant_migration_la_phase_daudit\" >Checklist avant migration : la phase d\u2019audit<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-shopify\/#Audit_SEO_du_site_actuel\" >Audit SEO du site actuel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-shopify\/#Sauvegarde_des_elements_critiques\" >Sauvegarde des \u00e9l\u00e9ments critiques<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-shopify\/#Pendant_la_migration_les_etapes_decisives\" >Pendant la migration : les \u00e9tapes d\u00e9cisives<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-shopify\/#Le_plan_de_redirections_301\" >Le plan de redirections 301<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-shopify\/#Structure_des_URLs_Shopify\" >Structure des URLs Shopify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-shopify\/#Optimisation_technique_essentielle\" >Optimisation technique essentielle<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-shopify\/#Apres_la_mise_en_ligne_securiser_votre_trafic\" >Apr\u00e8s la mise en ligne : s\u00e9curiser votre trafic<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-shopify\/#Tests_immediats\" >Tests imm\u00e9diats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-shopify\/#Surveillance_sur_30_a_60_jours\" >Surveillance sur 30 \u00e0 60 jours<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-shopify\/#Erreurs_frequentes_que_je_vois_encore\" >Erreurs fr\u00e9quentes que je vois encore<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-shopify\/#Combien_de_temps_pour_recuperer_son_trafic\" >Combien de temps pour r\u00e9cup\u00e9rer son trafic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-shopify\/#Faut-il_faire_appel_a_un_expert_SEO_shopify\" >Faut-il faire appel \u00e0 un expert SEO shopify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.joseperez.fr\/en\/migration-seo-shopify\/#Liste_des_migrations_par_CMS\" >Liste des migrations par CMS<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Entrons dans le vif du sujet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%8F%86_Les_meilleurs_consultants_agences_SEO_pour_une_migration_Shopify\"><\/span>\ud83c\udfc6 Les meilleurs consultants &#038; agences SEO pour une migration Shopify<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>Rang<\/strong><\/td><td><strong>Expert \/ Agence<\/strong><\/td><td><strong>Sp\u00e9cialit\u00e9 \/ Atout Migration<\/strong><\/td><td><strong>Site Internet<\/strong><\/td><\/tr><\/thead><tbody><tr><td><strong>1<\/strong><\/td><td><strong>Jos\u00e9 PEREZ<\/strong><\/td><td><strong>Ma\u00eetre de la Migration &#038; ROI<\/strong>. Avec 17 ans d&rsquo;exp\u00e9rience, il s\u00e9curise le transfert des donn\u00e9es et des flux SEO. Expert dans la gestion des plans de redirection complexes pour \u00e9viter toute chute de chiffre d&rsquo;affaires.<\/td><td><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.joseperez.fr\/consultant-seo-shopify\/\">joseperez.fr<\/a><\/td><\/tr><tr><td><strong>2<\/strong><\/td><td><strong>LobsTTer<\/strong><\/td><td><strong>Expertise Shopify Plus<\/strong>. L&rsquo;agence de r\u00e9f\u00e9rence pour les migrations de grands comptes. Ils excellent dans l&rsquo;alignement technique entre l&rsquo;ERP et la structure SEO de Shopify.<\/td><td><a href=\"https:\/\/lobstter.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">lobstter.com<\/a><\/td><\/tr><tr><td><strong>3<\/strong><\/td><td><strong>Paul Vengeons<\/strong><\/td><td><strong>GEO &#038; Modern SEO<\/strong>. Consultant agile sp\u00e9cialis\u00e9 dans la pr\u00e9paration des nouvelles boutiques Shopify pour les moteurs de r\u00e9ponse par IA (ChatGPT, Gemini).<\/td><td><a href=\"https:\/\/www.paulvengeons.fr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">paulvengeons.fr<\/a><\/td><\/tr><tr><td><strong>4<\/strong><\/td><td><strong>Pikka<\/strong><\/td><td><strong>Performance &#038; Shopify Plus<\/strong>. Agence certifi\u00e9e Shopify, reconnue pour ses audits de pr\u00e9-migration et l&rsquo;optimisation des <em>Core Web Vitals<\/em> post-lancement.<\/td><td><a href=\"https:\/\/www.pikka.fr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pikka.fr<\/a><\/td><\/tr><tr><td><strong>5<\/strong><\/td><td><strong>datashake<\/strong><\/td><td><strong>Data SEO &#038; IA<\/strong>. Une approche math\u00e9matique de la migration pour s&rsquo;assurer qu&rsquo;aucune page strat\u00e9gique n&rsquo;est oubli\u00e9e et que le maillage interne est optimis\u00e9.<\/td><td><a href=\"https:\/\/www.datashake.fr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">datashake.fr<\/a><\/td><\/tr><tr><td><strong>6<\/strong><\/td><td><strong>Digimood<\/strong><\/td><td><strong>Strat\u00e9gie Multicanale<\/strong>. Agence experte dans le maintien des positions lors de refontes graphiques et techniques majeures.<\/td><td><a href=\"https:\/\/www.digimood.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">digimood.com<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n<style>.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id260739_c9e28f-35 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id260739_c9e28f-35 alignfull has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column260739_9e12fc-6a > .kt-inside-inner-col,.kadence-column260739_9e12fc-6a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column260739_9e12fc-6a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column260739_9e12fc-6a > .kt-inside-inner-col{flex-direction:column;}.kadence-column260739_9e12fc-6a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column260739_9e12fc-6a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column260739_9e12fc-6a{position:relative;}@media all and (max-width: 1024px){.kadence-column260739_9e12fc-6a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column260739_9e12fc-6a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column260739_9e12fc-6a\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_methodologie\"><\/span>La m\u00e9thodologie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id260739_f9bf8a-82 > 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.kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id260739_f9bf8a-82 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-last-row kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col,.kadence-column260739_def0ba-f9 > 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all and (max-width: 767px){.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column260739_def0ba-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97, .wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97[data-kb-block=\"kb-adv-heading260739_29b805-97\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.1;font-style:normal;font-family:var( --global-heading-font-family, inherit );text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97[data-kb-block=\"kb-adv-heading260739_29b805-97\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97[data-kb-block=\"kb-adv-heading260739_29b805-97\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading260739_29b805-97 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_29b805-97\"><span class=\"ez-toc-section\" id=\"Audit_SEO_complet\"><\/span><strong>Audit SEO complet<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec, .wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec[data-kb-block=\"kb-adv-heading260739_b611aa-ec\"]{display:block;text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec[data-kb-block=\"kb-adv-heading260739_b611aa-ec\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec[data-kb-block=\"kb-adv-heading260739_b611aa-ec\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<span class=\"kt-adv-heading260739_b611aa-ec wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_b611aa-ec\">Le socle du SEO<\/span>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-260739_4cbb57-29 .kt-block-spacer{height:35px;}.wp-block-kadence-spacer.kt-block-spacer-260739_4cbb57-29 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-260739_4cbb57-29\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b .kb-svg-icon-wrap{font-size:13px;color:var(--global-palette6, #718096);}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette5, #4A5568);font-family:var( --global-body-font-family, inherit );font-weight:300;color:var(--global-palette5, #4A5568);}.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-single{border-radius:50%;border-width:0px;border-style:solid;padding:1px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items260739_563915-6b kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-260739_bd380a-0f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_bd380a-0f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Analyse technique de votre site (vitesse, indexation, structure des pages).<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_e03a98-8c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_e03a98-8c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_x kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 0c-2.21 0-4 1.79-4 4s1.79 4 4 4 4-1.79 4-4-1.79-4-4-4zm-1.5 1.78l1.5 1.5 1.5-1.5.72.72-1.5 1.5 1.5 1.5-.72.72-1.5-1.5-1.5 1.5-.72-.72 1.5-1.5-1.5-1.5.72-.72z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u00c9tude de vos contenus et de vos mots\u2011cl\u00e9s actuels vs ceux de vos concurrents.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_8e294b-34 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_8e294b-34\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_x kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 0c-2.21 0-4 1.79-4 4s1.79 4 4 4 4-1.79 4-4-1.79-4-4-4zm-1.5 1.78l1.5 1.5 1.5-1.5.72.72-1.5 1.5 1.5 1.5-.72.72-1.5-1.5-1.5 1.5-.72-.72 1.5-1.5-1.5-1.5.72-.72z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Identification des freins qui bloquent aujourd\u2019hui votre visibilit\u00e9 et vos ventes.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column260739_2e4215-6b > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column260739_2e4215-6b > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);}.kadence-column260739_2e4215-6b > .kt-inside-inner-col,.kadence-column260739_2e4215-6b > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kadence-column260739_2e4215-6b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column260739_2e4215-6b > .kt-inside-inner-col{flex-direction:column;}.kadence-column260739_2e4215-6b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column260739_2e4215-6b > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column260739_2e4215-6b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column260739_2e4215-6b{position:relative;}@media all and (max-width: 1024px){.kadence-column260739_2e4215-6b > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column260739_2e4215-6b > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column260739_2e4215-6b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3, .wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3[data-kb-block=\"kb-adv-heading260739_be0d55-c3\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.1;font-style:normal;font-family:var( --global-heading-font-family, inherit );text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3[data-kb-block=\"kb-adv-heading260739_be0d55-c3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3[data-kb-block=\"kb-adv-heading260739_be0d55-c3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading260739_be0d55-c3 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_be0d55-c3\"><span class=\"ez-toc-section\" id=\"Strategie_et_plan_daction\"><\/span><strong>Strat\u00e9gie et plan d&rsquo;action <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc, .wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc[data-kb-block=\"kb-adv-heading260739_70663a-bc\"]{display:block;text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc[data-kb-block=\"kb-adv-heading260739_70663a-bc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc[data-kb-block=\"kb-adv-heading260739_70663a-bc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<span class=\"kt-adv-heading260739_70663a-bc wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_70663a-bc\">Roadmap pr\u00e9cise<\/span>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-260739_dc9360-80 .kt-block-spacer{height:35px;}.wp-block-kadence-spacer.kt-block-spacer-260739_dc9360-80 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-260739_dc9360-80\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 .kb-svg-icon-wrap{font-size:13px;color:var(--global-palette6, #718096);}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette5, #4A5568);font-family:var( --global-body-font-family, inherit );font-weight:300;color:var(--global-palette5, #4A5568);}.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-single{border-radius:50%;border-width:0px;border-style:solid;padding:1px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items260739_17e741-14 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-260739_c1a4ac-f0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_c1a4ac-f0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">D\u00e9finition des objectifs SEO en fonction de votre business (trafic, leads, ventes).<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_92f8da-d7 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_92f8da-d7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Construction d\u2019un plan d\u2019action prioris\u00e9 sur 3 \u00e0 6 mois (quick wins + chantiers de fond).<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_51b13d-57 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_51b13d-57\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_x kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 0c-2.21 0-4 1.79-4 4s1.79 4 4 4 4-1.79 4-4-1.79-4-4-4zm-1.5 1.78l1.5 1.5 1.5-1.5.72.72-1.5 1.5 1.5 1.5-.72.72-1.5-1.5-1.5 1.5-.72-.72 1.5-1.5-1.5-1.5.72-.72z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Gestion des tickets avec votre agence \/ d\u00e9veloppeur<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column260739_78556b-70 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column260739_78556b-70 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);}.kadence-column260739_78556b-70 > .kt-inside-inner-col,.kadence-column260739_78556b-70 > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kadence-column260739_78556b-70 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column260739_78556b-70 > .kt-inside-inner-col{flex-direction:column;}.kadence-column260739_78556b-70 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column260739_78556b-70 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column260739_78556b-70 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column260739_78556b-70{position:relative;}@media all and (max-width: 1024px){.kadence-column260739_78556b-70 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column260739_78556b-70 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column260739_78556b-70\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99, .wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99[data-kb-block=\"kb-adv-heading260739_86accc-99\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.1;font-style:normal;font-family:var( --global-heading-font-family, inherit );text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99[data-kb-block=\"kb-adv-heading260739_86accc-99\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99[data-kb-block=\"kb-adv-heading260739_86accc-99\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading260739_86accc-99 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_86accc-99\"><span class=\"ez-toc-section\" id=\"SUIVI_DES_RESULTATs\"><\/span><strong>SUIVI DES RESULTATs<\/strong><br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d, .wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d[data-kb-block=\"kb-adv-heading260739_2f1688-7d\"]{display:block;text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d[data-kb-block=\"kb-adv-heading260739_2f1688-7d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d[data-kb-block=\"kb-adv-heading260739_2f1688-7d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<span class=\"kt-adv-heading260739_2f1688-7d wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_2f1688-7d\">Mesure des diff\u00e9rents KPI SEO<\/span>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-260739_f3537b-e1 .kt-block-spacer{height:35px;}.wp-block-kadence-spacer.kt-block-spacer-260739_f3537b-e1 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-260739_f3537b-e1\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 .kb-svg-icon-wrap{font-size:13px;color:var(--global-palette6, #718096);}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette5, #4A5568);font-family:var( --global-body-font-family, inherit );font-weight:300;color:var(--global-palette5, #4A5568);}.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-single{border-radius:50%;border-width:0px;border-style:solid;padding:1px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items260739_9c7cfe-74 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-260739_75cc62-0c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_75cc62-0c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Recommandations concr\u00e8tes sur la technique, les contenus et la structure du site.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_2745b9-f6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_2745b9-f6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Accompagnement de votre \u00e9quipe ou de votre prestataire pour la mise en \u0153uvre.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_29a909-c0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_29a909-c0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_x kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 0c-2.21 0-4 1.79-4 4s1.79 4 4 4 4-1.79 4-4-1.79-4-4-4zm-1.5 1.78l1.5 1.5 1.5-1.5.72.72-1.5 1.5 1.5 1.5-.72.72-1.5-1.5-1.5 1.5-.72-.72 1.5-1.5-1.5-1.5.72-.72z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Optimisation continue des pages strat\u00e9giques (cat\u00e9gories, pages, articles blog).<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pourquoi_une_migration_SEO_vers_shopify_est_risquee\"><\/span>Pourquoi une migration SEO vers shopify est risqu\u00e9e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je vais \u00eatre franc, toute migration est un moment de vuln\u00e9rabilit\u00e9 algorithmique. Google d\u00e9teste l\u2019instabilit\u00e9. Et une migration, c\u2019est un s\u00e9isme technique.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_principaux_risques_SEO\"><\/span>Les principaux risques SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lorsque vous changez de plateforme, plusieurs \u00e9l\u00e9ments peuvent se d\u00e9r\u00e9gler :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les URLs changent<\/li>\n\n\n\n<li>Les redirections sont mal configur\u00e9es<\/li>\n\n\n\n<li>Des pages strat\u00e9giques disparaissent<\/li>\n\n\n\n<li>Le maillage interne est cass\u00e9<\/li>\n\n\n\n<li>Les balises SEO sont mal transf\u00e9r\u00e9es<\/li>\n\n\n\n<li>Les donn\u00e9es structur\u00e9es ne sont pas r\u00e9int\u00e9gr\u00e9es<\/li>\n<\/ul>\n\n\n\n<p>Et l\u00e0, Google ne comprend plus votre site. Il le r\u00e9analyse, il le requalifie, parfois il le r\u00e9trograde.<\/p>\n\n\n\n<p>Je consid\u00e8re qu\u2019une migration mal pr\u00e9par\u00e9e est l\u2019une des premi\u00e8res causes de perte massive de trafic en e-commerce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_contraintes_specifiques_a_Shopify\"><\/span>Les contraintes sp\u00e9cifiques \u00e0 Shopify<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Shopify est performant, je l\u2019appr\u00e9cie pour sa stabilit\u00e9 et sa rapidit\u00e9. Mais, soyons lucides, il impose certaines rigidit\u00e9s :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Structure d\u2019URL forc\u00e9e avec <code>\/products\/<\/code> et <code>\/collections\/<\/code><\/li>\n\n\n\n<li>Gestion partiellement limit\u00e9e du fichier robots.txt<\/li>\n\n\n\n<li>Redirections \u00e0 g\u00e9rer manuellement ou via import<\/li>\n\n\n\n<li>Pagination et filtres parfois mal optimis\u00e9s<\/li>\n<\/ul>\n\n\n\n<p>Si vous ne l\u2019anticipez pas, vous subissez.<\/p>\n\n\n\n<p>Et maintenant que le d\u00e9cor est pos\u00e9, passons \u00e0 ce qui compte vraiment, la pr\u00e9paration.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Checklist_avant_migration_la_phase_daudit\"><\/span>Checklist avant migration : la phase d\u2019audit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je ne lance jamais une migration sans audit. Jamais. C\u2019est non n\u00e9gociable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Audit_SEO_du_site_actuel\"><\/span>Audit SEO du site actuel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Voici ce que je fais syst\u00e9matiquement :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Crawl complet avec Screaming Frog ou \u00e9quivalent<\/li>\n\n\n\n<li>Export de toutes les URLs index\u00e9es<\/li>\n\n\n\n<li>Analyse des pages \u00e0 fort trafic via Google Analytics<\/li>\n\n\n\n<li>Identification des pages avec backlinks<\/li>\n\n\n\n<li>Sauvegarde des titles, meta descriptions, Hn<\/li>\n<\/ol>\n\n\n\n<p>Vous devez identifier vos pages vitales. Celles qui g\u00e9n\u00e8rent 80 % de votre trafic. Ce sont vos joyaux num\u00e9riques.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sauvegarde_des_elements_critiques\"><\/span>Sauvegarde des \u00e9l\u00e9ments critiques<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je cr\u00e9e un document centralis\u00e9 avec :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>URL actuelle<\/li>\n\n\n\n<li>Title<\/li>\n\n\n\n<li>Meta description<\/li>\n\n\n\n<li>H1<\/li>\n\n\n\n<li>Canonical<\/li>\n\n\n\n<li>Statut HTTP<\/li>\n\n\n\n<li>Trafic mensuel<\/li>\n<\/ul>\n\n\n\n<p>Voici un exemple simplifi\u00e9 :<\/p>\n\n\n\n<table>\n<tr>\n<th>URL<\/th>\n<th>Trafic mensuel<\/th>\n<th>Backlinks<\/th>\n<th>Priorit\u00e9<\/th>\n<\/tr>\n<tr>\n<td>\/categorie\/chaussures-running<\/td>\n<td>12 000<\/td>\n<td>45<\/td>\n<td>Haute<\/td>\n<\/tr>\n<tr>\n<td>\/blog\/comment-choisir-running<\/td>\n<td>4 500<\/td>\n<td>18<\/td>\n<td>Moyenne<\/td>\n<\/tr>\n<\/table>\n\n\n\n<p>Ce tableau vous permet d\u2019agir avec discernement, pas \u00e0 l\u2019aveugle.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pendant_la_migration_les_etapes_decisives\"><\/span>Pendant la migration : les \u00e9tapes d\u00e9cisives<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u2019est ici que tout se joue. C\u2019est la zone de turbulence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Le_plan_de_redirections_301\"><\/span>Le plan de redirections 301<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je cr\u00e9e un mapping URL par URL.<\/p>\n\n\n\n<p>Ancienne URL \u2192 Nouvelle URL<\/p>\n\n\n\n<p>Je v\u00e9rifie :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aucune redirection en cha\u00eene<\/li>\n\n\n\n<li>Aucun code 302 temporaire<\/li>\n\n\n\n<li>Aucun oubli sur les pages profondes<\/li>\n<\/ul>\n\n\n\n<p>Une seule redirection oubli\u00e9e sur une page strat\u00e9gique peut co\u00fbter cher.<\/p>\n\n\n\n<p>Sur Shopify, vous pouvez importer un fichier CSV de redirections. Je vous conseille vivement de tester avec un crawl post-impl\u00e9mentation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Structure_des_URLs_Shopify\"><\/span>Structure des URLs Shopify<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Shopify impose certains pr\u00e9fixes, vous ne pouvez pas les supprimer. Il faut donc optimiser les \u201chandles\u201d :<\/p>\n\n\n\n<p>Mauvais exemple :<br><code>\/products\/prod-4587-xc<\/code><\/p>\n\n\n\n<p>Bon exemple :<br><code>\/products\/chaussures-running-homme-legere<\/code><\/p>\n\n\n\n<p>La s\u00e9mantique reste fondamentale. M\u00eame sur Shopify.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimisation_technique_essentielle\"><\/span>Optimisation technique essentielle<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je v\u00e9rifie toujours :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le sitemap.xml g\u00e9n\u00e9r\u00e9 automatiquement<\/li>\n\n\n\n<li>Le fichier robots.txt<\/li>\n\n\n\n<li>Les balises canonical<\/li>\n\n\n\n<li>Les balises hreflang si site multilingue<\/li>\n\n\n\n<li>La pagination<\/li>\n<\/ul>\n\n\n\n<p>Beaucoup de marchands n\u00e9gligent ces points, et pourtant, ils sont structurants.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apres_la_mise_en_ligne_securiser_votre_trafic\"><\/span>Apr\u00e8s la mise en ligne : s\u00e9curiser votre trafic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La migration n\u2019est pas termin\u00e9e le jour de la mise en ligne. En r\u00e9alit\u00e9, elle commence vraiment \u00e0 ce moment-l\u00e0.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tests_immediats\"><\/span>Tests imm\u00e9diats<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dans les 48 premi\u00e8res heures, je fais :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un crawl complet<\/li>\n\n\n\n<li>Une v\u00e9rification des 404<\/li>\n\n\n\n<li>Un contr\u00f4le des redirections<\/li>\n\n\n\n<li>Une inspection d\u2019URL dans Search Console<\/li>\n<\/ul>\n\n\n\n<p>Si vous attendez une semaine pour v\u00e9rifier, c\u2019est d\u00e9j\u00e0 trop tard.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Surveillance_sur_30_a_60_jours\"><\/span>Surveillance sur 30 \u00e0 60 jours<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je surveille :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les impressions<\/li>\n\n\n\n<li>Les clics<\/li>\n\n\n\n<li>Les positions moyennes<\/li>\n\n\n\n<li>Les pages exclues de l\u2019index<\/li>\n<\/ul>\n\n\n\n<p>Une l\u00e9g\u00e8re fluctuation est normale. Une chute brutale ne l\u2019est pas.<\/p>\n\n\n\n<p>Dans mon exp\u00e9rience, une migration bien faite peut stabiliser le trafic en 2 \u00e0 4 semaines. Une migration mal g\u00e9r\u00e9e peut prendre 6 mois \u00e0 r\u00e9parer.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Erreurs_frequentes_que_je_vois_encore\"><\/span>Erreurs fr\u00e9quentes que je vois encore<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je vais \u00eatre direct, certaines erreurs sont presque toujours les m\u00eames :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Oublier le blog<\/li>\n\n\n\n<li>Supprimer des cat\u00e9gories historiques<\/li>\n\n\n\n<li>Modifier les textes en m\u00eame temps que la migration<\/li>\n\n\n\n<li>Changer l\u2019arborescence enti\u00e8re<\/li>\n\n\n\n<li>N\u00e9gliger le maillage interne<\/li>\n<\/ul>\n\n\n\n<p>Changer la technique et le contenu simultan\u00e9ment cr\u00e9e une confusion algorithmique. Je pr\u00e9f\u00e8re toujours proc\u00e9der par \u00e9tapes.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Combien_de_temps_pour_recuperer_son_trafic\"><\/span>Combien de temps pour r\u00e9cup\u00e9rer son trafic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vous vous posez forc\u00e9ment la question.<\/p>\n\n\n\n<p>Voici mon avis :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Migration propre \u2192 stabilit\u00e9 en 2 \u00e0 4 semaines<\/li>\n\n\n\n<li>Petites erreurs \u2192 1 \u00e0 3 mois<\/li>\n\n\n\n<li>Migration chaotique \u2192 parfois 6 mois ou plus<\/li>\n<\/ul>\n\n\n\n<p>Tout d\u00e9pend de votre autorit\u00e9 de domaine, de votre historique, et de la pr\u00e9cision du mapping.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Faut-il_faire_appel_a_un_expert_SEO_shopify\"><\/span>Faut-il faire appel \u00e0 un expert SEO shopify<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je vais \u00eatre transparent. Si votre site g\u00e9n\u00e8re peu de trafic, vous pouvez g\u00e9rer seul avec m\u00e9thode.<\/p>\n\n\n\n<p>Mais si vous r\u00e9alisez plusieurs milliers d\u2019euros par jour, l\u2019enjeu devient strat\u00e9gique. Une erreur peut co\u00fbter plus cher que l\u2019accompagnement d\u2019un expert.<\/p>\n\n\n\n<p>Une migration SEO Shopify est un investissement, pas une d\u00e9pense.<\/p>\n\n\n\n<p>Si vous souhaitez aller plus loin et \u00eatre accompagn\u00e9, je vous invite \u00e0 consulter notre &lt;a href=\u00a0\u00bb\u00a0\u00bb&gt;page de destination&lt;\/a&gt;.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p>Migrer vers Shopify n\u2019est pas dangereux en soi. Ce qui est dangereux, c\u2019est l\u2019improvisation. Avec m\u00e9thode, anticipation et vigilance, vous pouvez non seulement pr\u00e9server votre trafic, mais parfois m\u00eame l\u2019am\u00e9liorer.<\/p>\n\n\n\n<p>Et si je devais vous donner un dernier conseil, presque philosophique, ce serait celui-ci : en SEO, la pr\u00e9cipitation est souvent l\u2019ennemi de la performance durable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Liste_des_migrations_par_CMS\"><\/span>Liste des migrations par CMS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-adobe-commerce\/\">Migration SEO Adobe Commerce<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-drupal-guide-complet\/\">Migration SEO Drupal<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-joomla\/\">Migration SEO Joomla<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-odoo\/\">Migration SEO Odoo<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-prestashop\/\">Migration SEO Prestashop<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-shopify\/\">Migration SEO Shopify<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-squarespace\/\">Migration SEO Squarespace<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-webflow\/\">Migration SEO Webflow<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-wix-guide-complet-sans-perte\/\">Migration SEO Wix<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.joseperez.fr\/migration-seo-wordpress\/\">Migration SEO WordPress<\/a><\/li>\n<\/ul>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Une migration vers Shopify mal g\u00e9r\u00e9e peut ruiner des ann\u00e9es de&nbsp;r\u00e9f\u00e9rencement. En vous faisant accompagner par un consultant SEO freelance, habitu\u00e9 aux migrations complexes, plut\u00f4t qu\u2019une simple agence SEO g\u00e9n\u00e9raliste, vous s\u00e9curisez vos positions Google tout en profitant du potentiel e\u2011commerce de Shopify. Migrer vers Shopify peut \u00eatre une d\u00e9cision brillante, strat\u00e9gique, presque euphorique. Mais&#8230;<\/p>","protected":false},"author":1,"featured_media":259133,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","rank_math_title":"Migration SEO Shopify : Guide pour sauver trafic %currentyear%","rank_math_description":"Migration SEO Shopify : s\u00e9curisez URLs, redirections et pages cl\u00e9s pour prot\u00e9ger trafic et ventes sur Google. \u2706 06 31 37 55 04","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","footnotes":""},"class_list":["post-259130","page","type-page","status-publish","has-post-thumbnail","hentry"],"rank_math_description":"Migration SEO Shopify : s\u00e9curisez URLs, redirections et pages cl\u00e9s pour prot\u00e9ger trafic et ventes sur Google. \u2706 06 31 37 55 04","rank_math_title":"Migration SEO Shopify : Guide pour sauver trafic %currentyear%","_links":{"self":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/pages\/259130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/comments?post=259130"}],"version-history":[{"count":8,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/pages\/259130\/revisions"}],"predecessor-version":[{"id":260808,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/pages\/259130\/revisions\/260808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/media\/259133"}],"wp:attachment":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/media?parent=259130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}