{"id":252974,"date":"2025-02-19T16:16:08","date_gmt":"2025-02-19T15:16:08","guid":{"rendered":"https:\/\/www.joseperez.fr\/?p=252974"},"modified":"2026-02-24T10:38:45","modified_gmt":"2026-02-24T09:38:45","slug":"societe-de-referencement-internet","status":"publish","type":"page","link":"https:\/\/www.joseperez.fr\/en\/societe-de-referencement-internet\/","title":{"rendered":"Soci\u00e9t\u00e9 de r\u00e9f\u00e9rencement internet : d\u00e9veloppez une visibilit\u00e9 durable sur Google"},"content":{"rendered":"\n<p>Une soci\u00e9t\u00e9 de&nbsp;<strong>r\u00e9f\u00e9rencement<\/strong> internet efficace, ce n\u2019est pas seulement une agence SEO avec des process standardis\u00e9s : c\u2019est aussi l\u2019expertise d\u2019un consultant SEO freelance, capable de b\u00e2tir une strat\u00e9gie sur-mesure pour propulser votre site en premi\u00e8re page de Google.<\/p>\n\n\n<style>.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id260739_c9e28f-35 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id260739_c9e28f-35 alignfull has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column260739_9e12fc-6a > .kt-inside-inner-col,.kadence-column260739_9e12fc-6a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column260739_9e12fc-6a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column260739_9e12fc-6a > .kt-inside-inner-col{flex-direction:column;}.kadence-column260739_9e12fc-6a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column260739_9e12fc-6a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column260739_9e12fc-6a{position:relative;}@media all and (max-width: 1024px){.kadence-column260739_9e12fc-6a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column260739_9e12fc-6a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column260739_9e12fc-6a\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_methodologie\"><\/span>La m\u00e9thodologie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-lg, 4rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);}.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id260739_f9bf8a-82 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap > *:nth-child(3n of *:not(style)){grid-column:1 \/ -1;}}@media all and (max-width: 1024px){.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id260739_f9bf8a-82 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-last-row kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col,.kadence-column260739_def0ba-f9 > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column260739_def0ba-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column260739_def0ba-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97, .wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97[data-kb-block=\"kb-adv-heading260739_29b805-97\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.1;font-style:normal;font-family:var( --global-heading-font-family, inherit );text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97[data-kb-block=\"kb-adv-heading260739_29b805-97\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97[data-kb-block=\"kb-adv-heading260739_29b805-97\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading260739_29b805-97 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_29b805-97\"><span class=\"ez-toc-section\" id=\"Audit_SEO_complet\"><\/span><strong>Audit SEO complet<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec, .wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec[data-kb-block=\"kb-adv-heading260739_b611aa-ec\"]{display:block;text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec[data-kb-block=\"kb-adv-heading260739_b611aa-ec\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec[data-kb-block=\"kb-adv-heading260739_b611aa-ec\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<span class=\"kt-adv-heading260739_b611aa-ec wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_b611aa-ec\">Le socle du SEO<\/span>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-260739_4cbb57-29 .kt-block-spacer{height:35px;}.wp-block-kadence-spacer.kt-block-spacer-260739_4cbb57-29 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-260739_4cbb57-29\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b .kb-svg-icon-wrap{font-size:13px;color:var(--global-palette6, #718096);}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette5, #4A5568);font-family:var( --global-body-font-family, inherit );font-weight:300;color:var(--global-palette5, #4A5568);}.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-single{border-radius:50%;border-width:0px;border-style:solid;padding:1px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items260739_563915-6b kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-260739_bd380a-0f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_bd380a-0f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Analyse technique de votre site (vitesse, indexation, structure des pages).<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_e03a98-8c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_e03a98-8c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_x kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 0c-2.21 0-4 1.79-4 4s1.79 4 4 4 4-1.79 4-4-1.79-4-4-4zm-1.5 1.78l1.5 1.5 1.5-1.5.72.72-1.5 1.5 1.5 1.5-.72.72-1.5-1.5-1.5 1.5-.72-.72 1.5-1.5-1.5-1.5.72-.72z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u00c9tude de vos contenus et de vos mots\u2011cl\u00e9s actuels vs ceux de vos concurrents.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_8e294b-34 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_8e294b-34\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_x kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 0c-2.21 0-4 1.79-4 4s1.79 4 4 4 4-1.79 4-4-1.79-4-4-4zm-1.5 1.78l1.5 1.5 1.5-1.5.72.72-1.5 1.5 1.5 1.5-.72.72-1.5-1.5-1.5 1.5-.72-.72 1.5-1.5-1.5-1.5.72-.72z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Identification des freins qui bloquent aujourd\u2019hui votre visibilit\u00e9 et vos ventes.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column260739_2e4215-6b > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column260739_2e4215-6b > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);}.kadence-column260739_2e4215-6b > .kt-inside-inner-col,.kadence-column260739_2e4215-6b > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kadence-column260739_2e4215-6b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column260739_2e4215-6b > .kt-inside-inner-col{flex-direction:column;}.kadence-column260739_2e4215-6b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column260739_2e4215-6b > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column260739_2e4215-6b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column260739_2e4215-6b{position:relative;}@media all and (max-width: 1024px){.kadence-column260739_2e4215-6b > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column260739_2e4215-6b > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column260739_2e4215-6b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3, .wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3[data-kb-block=\"kb-adv-heading260739_be0d55-c3\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.1;font-style:normal;font-family:var( --global-heading-font-family, inherit );text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3[data-kb-block=\"kb-adv-heading260739_be0d55-c3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3[data-kb-block=\"kb-adv-heading260739_be0d55-c3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading260739_be0d55-c3 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_be0d55-c3\"><span class=\"ez-toc-section\" id=\"Strategie_et_plan_daction\"><\/span><strong>Strat\u00e9gie et plan d&rsquo;action <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc, .wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc[data-kb-block=\"kb-adv-heading260739_70663a-bc\"]{display:block;text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc[data-kb-block=\"kb-adv-heading260739_70663a-bc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc[data-kb-block=\"kb-adv-heading260739_70663a-bc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<span class=\"kt-adv-heading260739_70663a-bc wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_70663a-bc\">Roadmap pr\u00e9cise<\/span>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-260739_dc9360-80 .kt-block-spacer{height:35px;}.wp-block-kadence-spacer.kt-block-spacer-260739_dc9360-80 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-260739_dc9360-80\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 .kb-svg-icon-wrap{font-size:13px;color:var(--global-palette6, #718096);}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette5, #4A5568);font-family:var( --global-body-font-family, inherit );font-weight:300;color:var(--global-palette5, #4A5568);}.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-single{border-radius:50%;border-width:0px;border-style:solid;padding:1px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items260739_17e741-14 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-260739_c1a4ac-f0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_c1a4ac-f0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">D\u00e9finition des objectifs SEO en fonction de votre business (trafic, leads, ventes).<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_92f8da-d7 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_92f8da-d7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Construction d\u2019un plan d\u2019action prioris\u00e9 sur 3 \u00e0 6 mois (quick wins + chantiers de fond).<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_51b13d-57 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_51b13d-57\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_x kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 0c-2.21 0-4 1.79-4 4s1.79 4 4 4 4-1.79 4-4-1.79-4-4-4zm-1.5 1.78l1.5 1.5 1.5-1.5.72.72-1.5 1.5 1.5 1.5-.72.72-1.5-1.5-1.5 1.5-.72-.72 1.5-1.5-1.5-1.5.72-.72z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Gestion des tickets avec votre agence \/ d\u00e9veloppeur<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column260739_78556b-70 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column260739_78556b-70 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);}.kadence-column260739_78556b-70 > .kt-inside-inner-col,.kadence-column260739_78556b-70 > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kadence-column260739_78556b-70 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column260739_78556b-70 > .kt-inside-inner-col{flex-direction:column;}.kadence-column260739_78556b-70 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column260739_78556b-70 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column260739_78556b-70 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column260739_78556b-70{position:relative;}@media all and (max-width: 1024px){.kadence-column260739_78556b-70 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column260739_78556b-70 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column260739_78556b-70\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99, .wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99[data-kb-block=\"kb-adv-heading260739_86accc-99\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.1;font-style:normal;font-family:var( --global-heading-font-family, inherit );text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99[data-kb-block=\"kb-adv-heading260739_86accc-99\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99[data-kb-block=\"kb-adv-heading260739_86accc-99\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading260739_86accc-99 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_86accc-99\"><span class=\"ez-toc-section\" id=\"SUIVI_DES_RESULTATs\"><\/span><strong>SUIVI DES RESULTATs<\/strong><br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d, .wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d[data-kb-block=\"kb-adv-heading260739_2f1688-7d\"]{display:block;text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d[data-kb-block=\"kb-adv-heading260739_2f1688-7d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d[data-kb-block=\"kb-adv-heading260739_2f1688-7d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<span class=\"kt-adv-heading260739_2f1688-7d wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_2f1688-7d\">Mesure des diff\u00e9rents KPI SEO<\/span>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-260739_f3537b-e1 .kt-block-spacer{height:35px;}.wp-block-kadence-spacer.kt-block-spacer-260739_f3537b-e1 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-260739_f3537b-e1\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 .kb-svg-icon-wrap{font-size:13px;color:var(--global-palette6, #718096);}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette5, #4A5568);font-family:var( --global-body-font-family, inherit );font-weight:300;color:var(--global-palette5, #4A5568);}.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-single{border-radius:50%;border-width:0px;border-style:solid;padding:1px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items260739_9c7cfe-74 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-260739_75cc62-0c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_75cc62-0c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Recommandations concr\u00e8tes sur la technique, les contenus et la structure du site.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_2745b9-f6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_2745b9-f6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Accompagnement de votre \u00e9quipe ou de votre prestataire pour la mise en \u0153uvre.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_29a909-c0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_29a909-c0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_x kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 0c-2.21 0-4 1.79-4 4s1.79 4 4 4 4-1.79 4-4-1.79-4-4-4zm-1.5 1.78l1.5 1.5 1.5-1.5.72.72-1.5 1.5 1.5 1.5-.72.72-1.5-1.5-1.5 1.5-.72-.72 1.5-1.5-1.5-1.5.72-.72z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Optimisation continue des pages strat\u00e9giques (cat\u00e9gories, pages, articles blog).<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Faire_appel_a_une_societe_de_referencement_internet\"><\/span><strong data-start=\"287\" data-end=\"353\">Faire appel \u00e0 une soci\u00e9t\u00e9 de r\u00e9f\u00e9rencement internet ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vous \u00eates ici, c\u2019est que vous cherchez \u00e0 am\u00e9liorer votre visibilit\u00e9 sur internet. Vous avez peut-\u00eatre un site e-commerce, un blog ou une entreprise locale, mais malgr\u00e9 tous vos efforts, vous <strong data-start=\"551\" data-end=\"603\">n\u2019arrivez pas \u00e0 bien vous positionner sur Google<\/strong>. C\u2019est frustrant, je le sais.<\/p>\n\n\n\n<p>Aujourd\u2019hui, \u00eatre <strong data-start=\"655\" data-end=\"702\">bien r\u00e9f\u00e9renc\u00e9 sur les moteurs de recherche<\/strong> est essentiel pour attirer plus de visiteurs, g\u00e9n\u00e9rer des leads et booster vos ventes. Mais le SEO, c\u2019est un m\u00e9tier \u00e0 part enti\u00e8re, qui demande du temps, de la patience et surtout, une <strong data-start=\"888\" data-end=\"911\">v\u00e9ritable expertise<\/strong>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.joseperez.fr\/en\/societe-de-referencement-internet\/#La_methodologie\" >La m\u00e9thodologie<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.joseperez.fr\/en\/societe-de-referencement-internet\/#Audit_SEO_complet\" >Audit SEO complet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.joseperez.fr\/en\/societe-de-referencement-internet\/#Strategie_et_plan_daction\" >Strat\u00e9gie et plan d&rsquo;action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.joseperez.fr\/en\/societe-de-referencement-internet\/#SUIVI_DES_RESULTATs\" >SUIVI DES RESULTATs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.joseperez.fr\/en\/societe-de-referencement-internet\/#Faire_appel_a_une_societe_de_referencement_internet\" >Faire appel \u00e0 une soci\u00e9t\u00e9 de r\u00e9f\u00e9rencement internet ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.joseperez.fr\/en\/societe-de-referencement-internet\/#%F0%9F%8F%86_Top_des_Societes_et_Experts_en_Referencement_Internet\" >\ud83c\udfc6 Top des Soci\u00e9t\u00e9s et Experts en R\u00e9f\u00e9rencement Internet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.joseperez.fr\/en\/societe-de-referencement-internet\/#Quest-ce_quune_societe_de_referencement_internet\" >Qu\u2019est-ce qu\u2019une soci\u00e9t\u00e9 de r\u00e9f\u00e9rencement internet ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.joseperez.fr\/en\/societe-de-referencement-internet\/#Les_services_proposes_par_une_societe_de_referencement_internet\" >Les services propos\u00e9s par une soci\u00e9t\u00e9 de r\u00e9f\u00e9rencement internet<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.joseperez.fr\/en\/societe-de-referencement-internet\/#Audit_SEO_le_point_de_depart_de_toute_strategie\" >Audit SEO : le point de d\u00e9part de toute strat\u00e9gie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.joseperez.fr\/en\/societe-de-referencement-internet\/#Optimisation_on-page_des_pages_qui_plaisent_a_Google_et_aux_visiteurs\" >Optimisation on-page : des pages qui plaisent \u00e0 Google et aux visiteurs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.joseperez.fr\/en\/societe-de-referencement-internet\/#Creation_de_contenu_et_blogging_le_moteur_de_votre_referencement\" >Cr\u00e9ation de contenu et blogging : le moteur de votre r\u00e9f\u00e9rencement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.joseperez.fr\/en\/societe-de-referencement-internet\/#Strategie_de_netlinking_gagner_en_autorite\" >Strat\u00e9gie de netlinking : gagner en autorit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.joseperez.fr\/en\/societe-de-referencement-internet\/#SEO_local_et_Google_My_Business_attirer_des_clients_pres_de_chez_vous\" >SEO local et Google My Business : attirer des clients pr\u00e8s de chez vous<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.joseperez.fr\/en\/societe-de-referencement-internet\/#Suivi_et_reporting_analyser_pour_mieux_optimiser\" >Suivi et reporting : analyser pour mieux optimiser<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.joseperez.fr\/en\/societe-de-referencement-internet\/#Comment_choisir_la_bonne_societe_de_referencement_internet\" >Comment choisir la bonne soci\u00e9t\u00e9 de r\u00e9f\u00e9rencement internet ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.joseperez.fr\/en\/societe-de-referencement-internet\/#Les_erreurs_a_eviter_en_SEO\" >Les erreurs \u00e0 \u00e9viter en SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.joseperez.fr\/en\/societe-de-referencement-internet\/#Faire_appel_a_une_societe_de_referencement_internet_un_investissement_rentable\" >Faire appel \u00e0 une soci\u00e9t\u00e9 de r\u00e9f\u00e9rencement internet : un investissement rentable<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>C\u2019est l\u00e0 qu\u2019une <strong data-start=\"932\" data-end=\"969\">soci\u00e9t\u00e9 de r\u00e9f\u00e9rencement internet<\/strong> entre en jeu. Elle vous aide \u00e0 optimiser votre site, \u00e0 am\u00e9liorer votre positionnement et \u00e0 <strong data-start=\"1061\" data-end=\"1092\">faire d\u00e9coller votre trafic<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%8F%86_Top_des_Societes_et_Experts_en_Referencement_Internet\"><\/span>\ud83c\udfc6 Top des Soci\u00e9t\u00e9s et Experts en R\u00e9f\u00e9rencement Internet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"horizontal-scroll-wrapper\">\n<table data-path-to-node=\"3\">\n<thead>\n<tr>\n<td><strong>Rang<\/strong><\/td>\n<td><strong>Prestataire<\/strong><\/td>\n<td><strong>Sp\u00e9cialit\u00e9 \/ Points Forts<\/strong><\/td>\n<td><strong>Site Internet<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span data-path-to-node=\"3,1,0,0\"><b data-path-to-node=\"3,1,0,0\" data-index-in-node=\"0\">1<\/b><\/span><\/td>\n<td><span data-path-to-node=\"3,1,1,0\"><b data-path-to-node=\"3,1,1,0\" data-index-in-node=\"0\">Jos\u00e9 PEREZ<\/b><\/span><\/td>\n<td><span data-path-to-node=\"3,1,2,0\"><b data-path-to-node=\"3,1,2,0\" data-index-in-node=\"0\">Expertise Strat\u00e9gique &#038; ROI<\/b>. Avec 17 ans d&rsquo;exp\u00e9rience, ce consultant senior accompagne les entreprises sur des probl\u00e9matiques complexes : migrations, e-commerce et acquisition haute performance.<\/span><\/td>\n<td><span data-path-to-node=\"3,1,3,0\"><a class=\"ng-star-inserted\" href=\"https:\/\/www.joseperez.fr\/\" target=\"_blank\" rel=\"noopener\" data-hveid=\"0\" data-ved=\"0CAAQ_4QMahgKEwiRhoiQkuWSAxUAAAAAHQAAAAAQ0Rk\">joseperez.fr<\/a><\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"3,2,0,0\"><b data-path-to-node=\"3,2,0,0\" data-index-in-node=\"0\">2<\/b><\/span><\/td>\n<td><span data-path-to-node=\"3,2,1,0\"><b data-path-to-node=\"3,2,1,0\" data-index-in-node=\"0\">Eskimoz<\/b><\/span><\/td>\n<td><span data-path-to-node=\"3,2,2,0\"><b data-path-to-node=\"3,2,2,0\" data-index-in-node=\"0\">Puissance de Frappe &#038; Netlinking<\/b>. Leader europ\u00e9en, cette agence est la r\u00e9f\u00e9rence pour les campagnes de contenu massives et la construction d&rsquo;une popularit\u00e9 (backlinks) \u00e0 grande \u00e9chelle.<\/span><\/td>\n<td><span data-path-to-node=\"3,2,3,0\"><a class=\"ng-star-inserted\" href=\"https:\/\/www.eskimoz.fr\/\" target=\"_blank\" rel=\"nofollow noopener\" data-hveid=\"0\" data-ved=\"0CAAQ_4QMahgKEwiRhoiQkuWSAxUAAAAAHQAAAAAQ0hk\">eskimoz.fr<\/a><\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"3,3,0,0\"><b data-path-to-node=\"3,3,0,0\" data-index-in-node=\"0\">3<\/b><\/span><\/td>\n<td><span data-path-to-node=\"3,3,1,0\"><b data-path-to-node=\"3,3,1,0\" data-index-in-node=\"0\">SEO Monkey<\/b><\/span><\/td>\n<td><span data-path-to-node=\"3,3,2,0\"><b data-path-to-node=\"3,3,2,0\" data-index-in-node=\"0\">Croissance &#038; Agilit\u00e9<\/b>. Une agence moderne tr\u00e8s ax\u00e9e sur la performance et le suivi data, id\u00e9ale pour les startups et PME en forte croissance.<\/span><\/td>\n<td><span data-path-to-node=\"3,3,3,0\"><a class=\"ng-star-inserted\" href=\"https:\/\/www.seo-monkey.fr\/\" target=\"_blank\" rel=\"nofollow noopener\" data-hveid=\"0\" data-ved=\"0CAAQ_4QMahgKEwiRhoiQkuWSAxUAAAAAHQAAAAAQ0xk\">seo-monkey.fr<\/a><\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"3,4,0,0\"><b data-path-to-node=\"3,4,0,0\" data-index-in-node=\"0\">4<\/b><\/span><\/td>\n<td><span data-path-to-node=\"3,4,1,0\"><b data-path-to-node=\"3,4,1,0\" data-index-in-node=\"0\">datashake<\/b><\/span><\/td>\n<td><span data-path-to-node=\"3,4,2,0\"><b data-path-to-node=\"3,4,2,0\" data-index-in-node=\"0\">Data SEO &#038; Intelligence Artificielle<\/b>. Agence pionni\u00e8re dans l&rsquo;utilisation de l&rsquo;IA pour automatiser le r\u00e9f\u00e9rencement et optimiser les sites pour les moteurs de r\u00e9ponse (ChatGPT, Gemini).<\/span><\/td>\n<td><span data-path-to-node=\"3,4,3,0\"><a class=\"ng-star-inserted\" href=\"https:\/\/www.datashake.fr\/\" target=\"_blank\" rel=\"nofollow noopener\" data-hveid=\"0\" data-ved=\"0CAAQ_4QMahgKEwiRhoiQkuWSAxUAAAAAHQAAAAAQ1Bk\">datashake.fr<\/a><\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"3,5,0,0\"><b data-path-to-node=\"3,5,0,0\" data-index-in-node=\"0\">5<\/b><\/span><\/td>\n<td><span data-path-to-node=\"3,5,1,0\"><b data-path-to-node=\"3,5,1,0\" data-index-in-node=\"0\">Noiise<\/b><\/span><\/td>\n<td><span data-path-to-node=\"3,5,2,0\"><b data-path-to-node=\"3,5,2,0\" data-index-in-node=\"0\">Strat\u00e9gie Digitale 360\u00b0<\/b>. Une agence qui combine SEO, SEA et Social Ads pour une approche globale de l&rsquo;acquisition de trafic.<\/span><\/td>\n<td><span data-path-to-node=\"3,5,3,0\"><a class=\"ng-star-inserted\" href=\"https:\/\/www.noiise.com\/\" target=\"_blank\" rel=\"nofollow noopener\" data-hveid=\"0\" data-ved=\"0CAAQ_4QMahgKEwiRhoiQkuWSAxUAAAAAHQAAAAAQ1Rk\">noiise.com<\/a><\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"3,6,0,0\"><b data-path-to-node=\"3,6,0,0\" data-index-in-node=\"0\">6<\/b><\/span><\/td>\n<td><span data-path-to-node=\"3,6,1,0\"><b data-path-to-node=\"3,6,1,0\" data-index-in-node=\"0\">Uplix<\/b><\/span><\/td>\n<td><span data-path-to-node=\"3,6,2,0\"><b data-path-to-node=\"3,6,2,0\" data-index-in-node=\"0\">SEO Technique &#038; UX<\/b>. Sp\u00e9cialiste des sites \u00e0 tr\u00e8s forte volum\u00e9trie de pages, avec une approche centr\u00e9e sur l&rsquo;exp\u00e9rience utilisateur et les signaux Web vitaux.<\/span><\/td>\n<td><span data-path-to-node=\"3,6,3,0\"><a class=\"ng-star-inserted\" href=\"https:\/\/www.uplix.fr\/\" target=\"_blank\" rel=\"nofollow noopener\" data-hveid=\"0\" data-ved=\"0CAAQ_4QMahgKEwiRhoiQkuWSAxUAAAAAHQAAAAAQ1hk\">uplix.fr<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quest-ce_quune_societe_de_referencement_internet\"><\/span><strong data-start=\"1100\" data-end=\"1156\">Qu\u2019est-ce qu\u2019une soci\u00e9t\u00e9 de r\u00e9f\u00e9rencement internet ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Une soci\u00e9t\u00e9 de r\u00e9f\u00e9rencement internet, aussi appel\u00e9e <strong data-start=\"1213\" data-end=\"1227\">agence SEO<\/strong>, est une entreprise sp\u00e9cialis\u00e9e dans l\u2019<strong data-start=\"1267\" data-end=\"1297\">optimisation des sites web<\/strong> pour les moteurs de recherche. Son but est simple : <strong data-start=\"1350\" data-end=\"1404\">vous faire appara\u00eetre en haut des r\u00e9sultats Google<\/strong> et g\u00e9n\u00e9rer plus de trafic qualifi\u00e9.<\/p>\n\n\n\n<p>Elle intervient sur plusieurs aspects :<br data-start=\"1483\" data-end=\"1486\">\u2705 <strong data-start=\"1488\" data-end=\"1522\">Optimisation technique du site<\/strong> (vitesse, structure, mobile-friendly).<br data-start=\"1561\" data-end=\"1564\">\u2705 <strong data-start=\"1566\" data-end=\"1605\">Cr\u00e9ation et am\u00e9lioration du contenu<\/strong> (r\u00e9daction SEO, strat\u00e9gie de mots-cl\u00e9s).<br data-start=\"1646\" data-end=\"1649\">\u2705 <strong data-start=\"1651\" data-end=\"1678\">Strat\u00e9gie de netlinking<\/strong> pour renforcer l\u2019autorit\u00e9 de votre site.<br data-start=\"1719\" data-end=\"1722\">\u2705 <strong data-start=\"1724\" data-end=\"1765\">Analyse et suivi des performances SEO<\/strong> pour ajuster la strat\u00e9gie en continu.<\/p>\n\n\n\n<p>Faire appel \u00e0 une agence SEO, c\u2019est comme <strong data-start=\"1849\" data-end=\"1881\">embaucher un copilote expert<\/strong> pour vous guider sur la route du succ\u00e8s digital.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_services_proposes_par_une_societe_de_referencement_internet\"><\/span><strong data-start=\"1937\" data-end=\"2004\">Les services propos\u00e9s par une soci\u00e9t\u00e9 de r\u00e9f\u00e9rencement internet<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Audit_SEO_le_point_de_depart_de_toute_strategie\"><\/span><strong data-start=\"2012\" data-end=\"2065\">Audit SEO : le point de d\u00e9part de toute strat\u00e9gie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Avant de foncer t\u00eate baiss\u00e9e dans l\u2019optimisation de votre site, une <strong data-start=\"2136\" data-end=\"2159\">analyse approfondie<\/strong> est n\u00e9cessaire. Un audit SEO permet de :<br data-start=\"2200\" data-end=\"2203\">\ud83d\udccc Identifier les <strong data-start=\"2221\" data-end=\"2245\">probl\u00e8mes techniques<\/strong> qui freinent votre r\u00e9f\u00e9rencement.<br data-start=\"2279\" data-end=\"2282\">\ud83d\udccc Analyser vos <strong data-start=\"2298\" data-end=\"2319\">mots-cl\u00e9s actuels<\/strong> et d\u00e9tecter des opportunit\u00e9s.<br data-start=\"2349\" data-end=\"2352\">\ud83d\udccc \u00c9tudier la <strong data-start=\"2366\" data-end=\"2398\">strat\u00e9gie de vos concurrents<\/strong> et comprendre leurs forces.<\/p>\n\n\n\n<p>Un bon audit SEO donne une <strong data-start=\"2457\" data-end=\"2503\">vision claire des am\u00e9liorations \u00e0 apporter<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimisation_on-page_des_pages_qui_plaisent_a_Google_et_aux_visiteurs\"><\/span><strong data-start=\"2512\" data-end=\"2587\">Optimisation on-page : des pages qui plaisent \u00e0 Google et aux visiteurs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L\u2019optimisation <strong data-start=\"2605\" data-end=\"2616\">on-page<\/strong> regroupe toutes les actions effectu\u00e9es sur votre site pour le rendre plus visible et plus performant. Cela inclut :<br data-start=\"2732\" data-end=\"2735\">\ud83d\udccc L\u2019optimisation des <strong data-start=\"2757\" data-end=\"2794\">balises title et meta description<\/strong>.<br data-start=\"2795\" data-end=\"2798\">\ud83d\udccc L\u2019am\u00e9lioration du <strong data-start=\"2819\" data-end=\"2839\">maillage interne<\/strong> et de la structure des pages.<br data-start=\"2869\" data-end=\"2872\">\ud83d\udccc La r\u00e9daction de <strong data-start=\"2891\" data-end=\"2914\">contenus pertinents<\/strong> et bien optimis\u00e9s.<br data-start=\"2933\" data-end=\"2936\">\ud83d\udccc L\u2019optimisation des images et des temps de chargement.<\/p>\n\n\n\n<p>Google adore les sites bien construits, rapides et riches en <strong data-start=\"3057\" data-end=\"3074\">contenu utile<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creation_de_contenu_et_blogging_le_moteur_de_votre_referencement\"><\/span><strong data-start=\"3083\" data-end=\"3153\">Cr\u00e9ation de contenu et blogging : le moteur de votre r\u00e9f\u00e9rencement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Le contenu est <strong data-start=\"3171\" data-end=\"3195\">le nerf de la guerre<\/strong> en SEO. Une agence SEO peut vous aider \u00e0 :<br data-start=\"3238\" data-end=\"3241\">\ud83d\udccc <strong data-start=\"3244\" data-end=\"3271\">Trouver les bons sujets<\/strong> qui int\u00e9ressent votre audience.<br data-start=\"3303\" data-end=\"3306\">\ud83d\udccc <strong data-start=\"3309\" data-end=\"3343\">R\u00e9diger des articles optimis\u00e9s<\/strong> qui se positionnent sur Google.<br data-start=\"3375\" data-end=\"3378\">\ud83d\udccc <strong data-start=\"3381\" data-end=\"3425\">Mettre en place une strat\u00e9gie de contenu<\/strong> pour capter du trafic qualifi\u00e9.<\/p>\n\n\n\n<p>Le blogging est une arme redoutable pour le r\u00e9f\u00e9rencement, surtout si vous adoptez une approche <strong data-start=\"3557\" data-end=\"3574\">longue tra\u00eene<\/strong> (mots-cl\u00e9s plus pr\u00e9cis et moins concurrentiels).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategie_de_netlinking_gagner_en_autorite\"><\/span><strong data-start=\"3631\" data-end=\"3679\">Strat\u00e9gie de netlinking : gagner en autorit\u00e9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les backlinks, ou liens entrants, sont l\u2019un des <strong data-start=\"3730\" data-end=\"3758\">piliers du r\u00e9f\u00e9rencement<\/strong>. Une agence SEO vous aide \u00e0 :<br data-start=\"3788\" data-end=\"3791\">\ud83d\udccc Obtenir des <strong data-start=\"3806\" data-end=\"3826\">liens de qualit\u00e9<\/strong> depuis des sites influents.<br data-start=\"3854\" data-end=\"3857\">\ud83d\udccc Supprimer les <strong data-start=\"3874\" data-end=\"3892\">liens toxiques<\/strong> qui nuisent \u00e0 votre SEO.<br data-start=\"3917\" data-end=\"3920\">\ud83d\udccc Construire une <strong data-start=\"3938\" data-end=\"3987\">strat\u00e9gie de netlinking naturelle et efficace<\/strong>.<\/p>\n\n\n\n<p>Plus votre site re\u00e7oit des liens <strong data-start=\"4025\" data-end=\"4065\">de sites fiables et bien positionn\u00e9s<\/strong>, plus Google lui accordera de l\u2019importance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_local_et_Google_My_Business_attirer_des_clients_pres_de_chez_vous\"><\/span><strong data-start=\"4117\" data-end=\"4192\">SEO local et Google My Business : attirer des clients pr\u00e8s de chez vous<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si vous \u00eates une entreprise locale, \u00eatre bien positionn\u00e9 dans <strong data-start=\"4257\" data-end=\"4272\">Google Maps<\/strong> est crucial.<br data-start=\"4285\" data-end=\"4288\">\ud83d\udccc <strong data-start=\"4291\" data-end=\"4341\">Optimisation de votre fiche Google My Business<\/strong> pour appara\u00eetre dans le top 3.<br data-start=\"4372\" data-end=\"4375\">\ud83d\udccc <strong data-start=\"4378\" data-end=\"4418\">Collecte et gestion des avis clients<\/strong>, qui influencent votre visibilit\u00e9.<br data-start=\"4453\" data-end=\"4456\">\ud83d\udccc <strong data-start=\"4459\" data-end=\"4496\">Optimisation des mots-cl\u00e9s locaux<\/strong>, pour attirer les internautes de votre r\u00e9gion.<\/p>\n\n\n\n<p>Un bon r\u00e9f\u00e9rencement local, c\u2019est l\u2019assurance <strong data-start=\"4593\" data-end=\"4632\">d\u2019attirer plus de clients physiques<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Suivi_et_reporting_analyser_pour_mieux_optimiser\"><\/span><strong data-start=\"4641\" data-end=\"4695\">Suivi et reporting : analyser pour mieux optimiser<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Le SEO n\u2019est pas un sprint, c\u2019est <strong data-start=\"4732\" data-end=\"4754\">une course de fond<\/strong>. Une bonne agence SEO vous fournit des <strong data-start=\"4794\" data-end=\"4816\">rapports r\u00e9guliers<\/strong> sur :<br data-start=\"4822\" data-end=\"4825\">\ud83d\udcca L\u2019\u00e9volution de votre <strong data-start=\"4849\" data-end=\"4874\">classement sur Google<\/strong>.<br data-start=\"4875\" data-end=\"4878\">\ud83d\udcca Le <strong data-start=\"4884\" data-end=\"4915\">nombre de visiteurs g\u00e9n\u00e9r\u00e9s<\/strong> via le r\u00e9f\u00e9rencement naturel.<br data-start=\"4945\" data-end=\"4948\">\ud83d\udcca Les <strong data-start=\"4955\" data-end=\"4983\">am\u00e9liorations \u00e0 apporter<\/strong> pour booster encore plus vos performances.<\/p>\n\n\n\n<p>Sans analyse des r\u00e9sultats, impossible d\u2019optimiser efficacement votre strat\u00e9gie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comment_choisir_la_bonne_societe_de_referencement_internet\"><\/span><strong data-start=\"5117\" data-end=\"5181\">Comment choisir la bonne soci\u00e9t\u00e9 de r\u00e9f\u00e9rencement internet ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Toutes les agences SEO ne se valent pas. Voici quelques crit\u00e8res pour faire le <strong data-start=\"5264\" data-end=\"5277\">bon choix<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udccc <strong data-start=\"5285\" data-end=\"5333\">V\u00e9rifiez leur exp\u00e9rience et leurs r\u00e9f\u00e9rences<\/strong> : ont-ils d\u00e9j\u00e0 travaill\u00e9 avec des entreprises de votre secteur ?<br data-start=\"5398\" data-end=\"5401\">\ud83d\udccc <strong data-start=\"5404\" data-end=\"5457\">\u00c9vitez les promesses trop belles pour \u00eatre vraies<\/strong> : personne ne peut garantir la premi\u00e8re place sur Google.<br data-start=\"5515\" data-end=\"5518\">\ud83d\udccc <strong data-start=\"5521\" data-end=\"5547\">Analysez leur approche<\/strong> : privil\u00e9gient-ils le SEO \u00e9thique (<strong data-start=\"5583\" data-end=\"5600\">White Hat SEO<\/strong>) ou des pratiques risqu\u00e9es (<strong data-start=\"5629\" data-end=\"5646\">Black Hat SEO<\/strong>) ?<br data-start=\"5649\" data-end=\"5652\">\ud83d\udccc <strong data-start=\"5655\" data-end=\"5678\">Comparez les tarifs<\/strong> : m\u00e9fiez-vous des prix trop bas, qui cachent souvent un travail b\u00e2cl\u00e9.<\/p>\n\n\n\n<p>Une bonne soci\u00e9t\u00e9 de r\u00e9f\u00e9rencement internet doit \u00eatre <strong data-start=\"5807\" data-end=\"5855\">transparente, r\u00e9active et orient\u00e9e r\u00e9sultats<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_erreurs_a_eviter_en_SEO\"><\/span><strong data-start=\"5863\" data-end=\"5894\">Les erreurs \u00e0 \u00e9viter en SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u274c <strong data-start=\"5900\" data-end=\"5951\">Penser que le SEO donne des r\u00e9sultats imm\u00e9diats<\/strong> : il faut souvent plusieurs mois pour voir des effets durables.<br data-start=\"6015\" data-end=\"6018\">\u274c <strong data-start=\"6020\" data-end=\"6042\">Ignorer le contenu<\/strong> : sans articles de qualit\u00e9, impossible de bien se positionner.<br data-start=\"6105\" data-end=\"6108\">\u274c <strong data-start=\"6110\" data-end=\"6149\">N\u00e9gliger l\u2019UX et la vitesse du site<\/strong> : un site lent ou mal con\u00e7u sera p\u00e9nalis\u00e9 par Google.<br data-start=\"6203\" data-end=\"6206\">\u274c <strong data-start=\"6208\" data-end=\"6240\">Acheter des liens \u00e0 bas prix<\/strong> : Google p\u00e9nalise les pratiques de netlinking douteuses.<\/p>\n\n\n\n<p>Un bon r\u00e9f\u00e9rencement repose sur <strong data-start=\"6333\" data-end=\"6387\">une strat\u00e9gie long terme et des actions r\u00e9guli\u00e8res<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Faire_appel_a_une_societe_de_referencement_internet_un_investissement_rentable\"><\/span><strong data-start=\"6395\" data-end=\"6479\">Faire appel \u00e0 une soci\u00e9t\u00e9 de r\u00e9f\u00e9rencement internet : un investissement rentable<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le SEO est un <strong data-start=\"6497\" data-end=\"6516\">levier puissant<\/strong> pour toute entreprise souhaitant se d\u00e9velopper en ligne. Une <strong data-start=\"6578\" data-end=\"6615\">soci\u00e9t\u00e9 de r\u00e9f\u00e9rencement internet<\/strong> vous apporte <strong data-start=\"6629\" data-end=\"6663\">expertise, outils et strat\u00e9gie<\/strong> pour atteindre vos objectifs.<\/p>\n\n\n\n<p>Si vous voulez <strong data-start=\"6712\" data-end=\"6779\">\u00eatre visible, attirer plus de clients et g\u00e9n\u00e9rer plus de ventes<\/strong>, il est temps de vous entourer d\u2019experts du r\u00e9f\u00e9rencement. <strong data-start=\"6839\" data-end=\"6911\" data-is-last-node=\"\">Alors, pr\u00eat \u00e0 propulser votre site en t\u00eate des r\u00e9sultats Google ?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une soci\u00e9t\u00e9 de&nbsp;r\u00e9f\u00e9rencement internet efficace, ce n\u2019est pas seulement une agence SEO avec des process standardis\u00e9s : c\u2019est aussi l\u2019expertise d\u2019un consultant SEO freelance, capable de b\u00e2tir une strat\u00e9gie sur-mesure pour propulser votre site en premi\u00e8re page de Google. Faire appel \u00e0 une soci\u00e9t\u00e9 de r\u00e9f\u00e9rencement internet ? Si vous \u00eates ici, c\u2019est que vous&#8230;<\/p>","protected":false},"author":1,"featured_media":253068,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","rank_math_title":"Soci\u00e9t\u00e9 de r\u00e9f\u00e9rencement internet : boostez votre visibilit\u00e9 \ud83d\ude80\n\n","rank_math_description":"Soci\u00e9t\u00e9 de r\u00e9f\u00e9rencement \ud83d\ude0e Trouvez l\u2019agence id\u00e9ale, am\u00e9liorez votre positionnement et d\u00e9veloppez votre SEO  \u2706 06 31 37 55 04","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","footnotes":""},"class_list":["post-252974","page","type-page","status-publish","has-post-thumbnail","hentry"],"rank_math_description":"Soci\u00e9t\u00e9 de r\u00e9f\u00e9rencement \ud83d\ude0e Trouvez l\u2019agence id\u00e9ale, am\u00e9liorez votre positionnement et d\u00e9veloppez votre SEO  \u2706 06 31 37 55 04","rank_math_title":"Soci\u00e9t\u00e9 de r\u00e9f\u00e9rencement internet : boostez votre visibilit\u00e9 \ud83d\ude80\n\n","_links":{"self":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/pages\/252974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/comments?post=252974"}],"version-history":[{"count":10,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/pages\/252974\/revisions"}],"predecessor-version":[{"id":260839,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/pages\/252974\/revisions\/260839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/media\/253068"}],"wp:attachment":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/media?parent=252974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}