{"id":251854,"date":"2025-01-02T20:57:19","date_gmt":"2025-01-02T19:57:19","guid":{"rendered":"https:\/\/www.joseperez.fr\/?page_id=251854"},"modified":"2026-02-24T11:02:20","modified_gmt":"2026-02-24T10:02:20","slug":"seo-hotel","status":"publish","type":"page","link":"https:\/\/www.joseperez.fr\/en\/seo-hotel\/","title":{"rendered":"Hotel SEO agency: increase direct bookings and reduce commissions"},"content":{"rendered":"\n<p>Vous \u00eates propri\u00e9taire ou gestionnaire d\u2019un h\u00f4tel, et vous cherchez des solutions pour attirer plus de clients sans d\u00e9pendre des OTA comme Booking ou Expedia ? Vous \u00eates au bon endroit. Le SEO, ou r\u00e9f\u00e9rencement naturel, est une strat\u00e9gie incontournable pour am\u00e9liorer votre visibilit\u00e9 en ligne, augmenter vos r\u00e9servations directes, et r\u00e9duire vos co\u00fbts li\u00e9s aux commissions. Dans cet article, je vais vous expliquer comment mettre en place une strat\u00e9gie SEO efficace, adapt\u00e9e \u00e0 votre \u00e9tablissement, et surtout, durable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pourquoi_le_SEO_est-il_essentiel_pour_les_hotels\"><\/span><strong>Pourquoi le SEO est-il essentiel pour les h\u00f4tels ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Permettez-moi de poser une question simple : o\u00f9 vos clients vous trouvent-ils ? Pour beaucoup d\u2019entre eux, la r\u00e9ponse est Google. Avant de r\u00e9server un s\u00e9jour, ils tapent des requ\u00eates comme \u00ab\u00a0h\u00f4tel avec spa \u00e0 Lyon\u00a0\u00bb ou \u00ab\u00a0chambre familiale \u00e0 Bordeaux\u00a0\u00bb. Si votre site n\u2019appara\u00eet pas dans les premiers r\u00e9sultats, il est probable qu\u2019ils choisissent un concurrent ou passent par une plateforme tierce.<\/p>\n\n\n\n<p>Le SEO vous permet de :<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.joseperez.fr\/en\/seo-hotel\/#Pourquoi_le_SEO_est-il_essentiel_pour_les_hotels\" >Pourquoi le SEO est-il essentiel pour les h\u00f4tels ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.joseperez.fr\/en\/seo-hotel\/#%F0%9F%8F%86_Top_des_Consultants_Agences_SEO_pour_les_hotels\" >\ud83c\udfc6 Top des Consultants &#038; Agences SEO pour les h\u00f4tels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.joseperez.fr\/en\/seo-hotel\/#La_methodologie\" >La m\u00e9thodologie<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.joseperez.fr\/en\/seo-hotel\/#Audit_SEO_complet\" >Audit SEO complet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.joseperez.fr\/en\/seo-hotel\/#Strategie_et_plan_daction\" >Strat\u00e9gie et plan d&rsquo;action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.joseperez.fr\/en\/seo-hotel\/#SUIVI_DES_RESULTATs\" >SUIVI DES RESULTATs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.joseperez.fr\/en\/seo-hotel\/#Les_defis_specifiques_du_SEO_pour_les_hotels\" >Les d\u00e9fis sp\u00e9cifiques du SEO pour les h\u00f4tels<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.joseperez.fr\/en\/seo-hotel\/#1_La_concurrence_des_OTA\" >1. La concurrence des OTA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.joseperez.fr\/en\/seo-hotel\/#2_Le_ciblage_local\" >2. Le ciblage local<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.joseperez.fr\/en\/seo-hotel\/#3_Les_besoins_des_voyageurs\" >3. Les besoins des voyageurs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.joseperez.fr\/en\/seo-hotel\/#4_La_saisonnalite\" >4. La saisonnalit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.joseperez.fr\/en\/seo-hotel\/#Les_piliers_dune_strategie_SEO_efficace_pour_un_hotel\" >Les piliers d\u2019une strat\u00e9gie SEO efficace pour un h\u00f4tel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.joseperez.fr\/en\/seo-hotel\/#1_Optimisation_locale\" >1. Optimisation locale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.joseperez.fr\/en\/seo-hotel\/#2_Contenu_adapte_aux_voyageurs\" >2. Contenu adapt\u00e9 aux voyageurs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.joseperez.fr\/en\/seo-hotel\/#3_Optimisation_technique\" >3. Optimisation technique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.joseperez.fr\/en\/seo-hotel\/#4_Gestion_des_images\" >4. Gestion des images<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.joseperez.fr\/en\/seo-hotel\/#Pourquoi_faire_appel_a_un_consultant_SEO_pour_votre_hotel\" >Pourquoi faire appel \u00e0 un consultant SEO pour votre h\u00f4tel ?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Am\u00e9liorer votre visibilit\u00e9 locale<\/strong> : Vous positionner sur des requ\u00eates sp\u00e9cifiques \u00e0 votre localisation.<\/li>\n\n\n\n<li><strong>R\u00e9duire vos co\u00fbts<\/strong> : En attirant des r\u00e9servations directes, vous diminuez vos commissions vers\u00e9es aux OTA.<\/li>\n\n\n\n<li><strong>Inspirer confiance<\/strong> : Un site bien r\u00e9f\u00e9renc\u00e9 renforce votre cr\u00e9dibilit\u00e9 aupr\u00e8s des voyageurs.<\/li>\n\n\n\n<li><strong>G\u00e9n\u00e9rer un trafic qualifi\u00e9<\/strong> : Attirer des visiteurs r\u00e9ellement int\u00e9ress\u00e9s par vos services, et donc plus susceptibles de r\u00e9server.<\/li>\n<\/ul>\n\n\n\n<p>\u00c0 mon avis, le SEO est bien plus qu\u2019un simple outil marketing. C\u2019est une mani\u00e8re de reprendre le contr\u00f4le sur votre business en ligne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%8F%86_Top_des_Consultants_Agences_SEO_pour_les_hotels\"><\/span>\ud83c\udfc6 Top des Consultants &#038; Agences SEO pour les h\u00f4tels<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>Rang<\/strong><\/td><td><strong>Expert \/ Agence<\/strong><\/td><td><strong>Sp\u00e9cialit\u00e9 \/ Point Fort H\u00f4tellerie<\/strong><\/td><td><strong>Site Internet (Lien nofollow)<\/strong><\/td><\/tr><\/thead><tbody><tr><td><strong>1<\/strong><\/td><td><strong>Jos\u00e9 PEREZ<\/strong><\/td><td><strong>Expertise 17 ans &#038; ROI<\/strong>. Sp\u00e9cialiste senior du SEO e-commerce et h\u00f4telier. Expert dans l&rsquo;optimisation des structures de sites de luxe, la gestion du SEO local et la conversion directe pour r\u00e9duire les commissions OTAs.<\/td><td><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.joseperez.fr\/\">joseperez.fr<\/a><\/td><\/tr><tr><td><strong>2<\/strong><\/td><td><strong>MM Creation<\/strong><\/td><td><strong>Agence Web H\u00f4teli\u00e8re<\/strong>. Une agence historique sp\u00e9cialis\u00e9e dans l&rsquo;univers de l&rsquo;h\u00f4tellerie de luxe et de charme, alliant design haut de gamme et r\u00e9f\u00e9rencement technique.<\/td><td><a href=\"https:\/\/www.mmcreation.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">mmcreation.com<\/a><\/td><\/tr><tr><td><strong>3<\/strong><\/td><td><strong>Paul Vengeons<\/strong><\/td><td><strong>SEO Local &#038; GEO<\/strong>. Consultant expert pour positionner les \u00e9tablissements sur Google Maps et optimiser les r\u00e9ponses via les assistants IA (ChatGPT, Gemini).<\/td><td><a href=\"https:\/\/www.paulvengeons.fr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">paulvengeons.fr<\/a><\/td><\/tr><tr><td><strong>4<\/strong><\/td><td><strong>Altosor Communication<\/strong><\/td><td><strong>Tourisme &#038; Visibilit\u00e9<\/strong>. Agence experte dans le SEO local et la gestion de l&rsquo;e-r\u00e9putation, cruciale pour le taux de clic dans le secteur h\u00f4telier.<\/td><td><a href=\"https:\/\/altosor-communication.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">altosor-communication.com<\/a><\/td><\/tr><tr><td><strong>5<\/strong><\/td><td><strong>SEO Monkey<\/strong><\/td><td><strong>Performance &#038; Acquisition<\/strong>. Reconnue pour sa capacit\u00e9 \u00e0 g\u00e9n\u00e9rer du trafic qualifi\u00e9 via des strat\u00e9gies de contenu cibl\u00e9es sur les destinations et les services.<\/td><td><a href=\"https:\/\/www.seo-monkey.fr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">seo-monkey.fr<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n<style>.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id260739_c9e28f-35 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id260739_c9e28f-35 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id260739_c9e28f-35 alignfull has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column260739_9e12fc-6a > .kt-inside-inner-col,.kadence-column260739_9e12fc-6a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column260739_9e12fc-6a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column260739_9e12fc-6a > .kt-inside-inner-col{flex-direction:column;}.kadence-column260739_9e12fc-6a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column260739_9e12fc-6a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column260739_9e12fc-6a{position:relative;}@media all and (max-width: 1024px){.kadence-column260739_9e12fc-6a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column260739_9e12fc-6a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column260739_9e12fc-6a\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_methodologie\"><\/span>La m\u00e9thodologie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id260739_f9bf8a-82 > .kt-row-column-wrap) > 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.kt-inside-inner-col,.kadence-column260739_def0ba-f9 > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column260739_def0ba-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column260739_def0ba-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column260739_def0ba-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column260739_def0ba-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97, .wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97[data-kb-block=\"kb-adv-heading260739_29b805-97\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.1;font-style:normal;font-family:var( --global-heading-font-family, inherit );text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97[data-kb-block=\"kb-adv-heading260739_29b805-97\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_29b805-97[data-kb-block=\"kb-adv-heading260739_29b805-97\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading260739_29b805-97 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_29b805-97\"><span class=\"ez-toc-section\" id=\"Audit_SEO_complet\"><\/span><strong>Audit SEO complet<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec, .wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec[data-kb-block=\"kb-adv-heading260739_b611aa-ec\"]{display:block;text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec[data-kb-block=\"kb-adv-heading260739_b611aa-ec\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_b611aa-ec[data-kb-block=\"kb-adv-heading260739_b611aa-ec\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<span class=\"kt-adv-heading260739_b611aa-ec wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_b611aa-ec\">Le socle du SEO<\/span>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-260739_4cbb57-29 .kt-block-spacer{height:35px;}.wp-block-kadence-spacer.kt-block-spacer-260739_4cbb57-29 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-260739_4cbb57-29\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b .kb-svg-icon-wrap{font-size:13px;color:var(--global-palette6, #718096);}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette5, #4A5568);font-family:var( --global-body-font-family, inherit );font-weight:300;color:var(--global-palette5, #4A5568);}.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_563915-6b ul.kt-svg-icon-list .kt-svg-icon-list-single{border-radius:50%;border-width:0px;border-style:solid;padding:1px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items260739_563915-6b kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-260739_bd380a-0f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_bd380a-0f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Analyse technique de votre site (vitesse, indexation, structure des pages).<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_e03a98-8c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_e03a98-8c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_x kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 0c-2.21 0-4 1.79-4 4s1.79 4 4 4 4-1.79 4-4-1.79-4-4-4zm-1.5 1.78l1.5 1.5 1.5-1.5.72.72-1.5 1.5 1.5 1.5-.72.72-1.5-1.5-1.5 1.5-.72-.72 1.5-1.5-1.5-1.5.72-.72z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u00c9tude de vos contenus et de vos mots\u2011cl\u00e9s actuels vs ceux de vos concurrents.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_8e294b-34 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_8e294b-34\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_x kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 0c-2.21 0-4 1.79-4 4s1.79 4 4 4 4-1.79 4-4-1.79-4-4-4zm-1.5 1.78l1.5 1.5 1.5-1.5.72.72-1.5 1.5 1.5 1.5-.72.72-1.5-1.5-1.5 1.5-.72-.72 1.5-1.5-1.5-1.5.72-.72z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Identification des freins qui bloquent aujourd\u2019hui votre visibilit\u00e9 et vos ventes.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column260739_2e4215-6b > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column260739_2e4215-6b > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);}.kadence-column260739_2e4215-6b > .kt-inside-inner-col,.kadence-column260739_2e4215-6b > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kadence-column260739_2e4215-6b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column260739_2e4215-6b > .kt-inside-inner-col{flex-direction:column;}.kadence-column260739_2e4215-6b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column260739_2e4215-6b > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column260739_2e4215-6b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column260739_2e4215-6b{position:relative;}@media all and (max-width: 1024px){.kadence-column260739_2e4215-6b > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column260739_2e4215-6b > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column260739_2e4215-6b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3, .wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3[data-kb-block=\"kb-adv-heading260739_be0d55-c3\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.1;font-style:normal;font-family:var( --global-heading-font-family, inherit );text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3[data-kb-block=\"kb-adv-heading260739_be0d55-c3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_be0d55-c3[data-kb-block=\"kb-adv-heading260739_be0d55-c3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading260739_be0d55-c3 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_be0d55-c3\"><span class=\"ez-toc-section\" id=\"Strategie_et_plan_daction\"><\/span><strong>Strat\u00e9gie et plan d&rsquo;action <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc, .wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc[data-kb-block=\"kb-adv-heading260739_70663a-bc\"]{display:block;text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc[data-kb-block=\"kb-adv-heading260739_70663a-bc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_70663a-bc[data-kb-block=\"kb-adv-heading260739_70663a-bc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<span class=\"kt-adv-heading260739_70663a-bc wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_70663a-bc\">Roadmap pr\u00e9cise<\/span>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-260739_dc9360-80 .kt-block-spacer{height:35px;}.wp-block-kadence-spacer.kt-block-spacer-260739_dc9360-80 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-260739_dc9360-80\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 .kb-svg-icon-wrap{font-size:13px;color:var(--global-palette6, #718096);}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette5, #4A5568);font-family:var( --global-body-font-family, inherit );font-weight:300;color:var(--global-palette5, #4A5568);}.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_17e741-14 ul.kt-svg-icon-list .kt-svg-icon-list-single{border-radius:50%;border-width:0px;border-style:solid;padding:1px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items260739_17e741-14 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-260739_c1a4ac-f0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_c1a4ac-f0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">D\u00e9finition des objectifs SEO en fonction de votre business (trafic, leads, ventes).<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_92f8da-d7 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_92f8da-d7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Construction d\u2019un plan d\u2019action prioris\u00e9 sur 3 \u00e0 6 mois (quick wins + chantiers de fond).<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_51b13d-57 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_51b13d-57\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_x kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 0c-2.21 0-4 1.79-4 4s1.79 4 4 4 4-1.79 4-4-1.79-4-4-4zm-1.5 1.78l1.5 1.5 1.5-1.5.72.72-1.5 1.5 1.5 1.5-.72.72-1.5-1.5-1.5 1.5-.72-.72 1.5-1.5-1.5-1.5.72-.72z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Gestion des tickets avec votre agence \/ d\u00e9veloppeur<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column260739_78556b-70 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column260739_78556b-70 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);}.kadence-column260739_78556b-70 > .kt-inside-inner-col,.kadence-column260739_78556b-70 > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kadence-column260739_78556b-70 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column260739_78556b-70 > .kt-inside-inner-col{flex-direction:column;}.kadence-column260739_78556b-70 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column260739_78556b-70 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column260739_78556b-70 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column260739_78556b-70{position:relative;}@media all and (max-width: 1024px){.kadence-column260739_78556b-70 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column260739_78556b-70 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column260739_78556b-70\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99, .wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99[data-kb-block=\"kb-adv-heading260739_86accc-99\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.1;font-style:normal;font-family:var( --global-heading-font-family, inherit );text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99[data-kb-block=\"kb-adv-heading260739_86accc-99\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_86accc-99[data-kb-block=\"kb-adv-heading260739_86accc-99\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading260739_86accc-99 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_86accc-99\"><span class=\"ez-toc-section\" id=\"SUIVI_DES_RESULTATs\"><\/span><strong>SUIVI DES RESULTATs<\/strong><br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d, .wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d[data-kb-block=\"kb-adv-heading260739_2f1688-7d\"]{display:block;text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d[data-kb-block=\"kb-adv-heading260739_2f1688-7d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading260739_2f1688-7d[data-kb-block=\"kb-adv-heading260739_2f1688-7d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<span class=\"kt-adv-heading260739_2f1688-7d wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading260739_2f1688-7d\">Mesure des diff\u00e9rents KPI SEO<\/span>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-260739_f3537b-e1 .kt-block-spacer{height:35px;}.wp-block-kadence-spacer.kt-block-spacer-260739_f3537b-e1 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-260739_f3537b-e1\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 .kb-svg-icon-wrap{font-size:13px;color:var(--global-palette6, #718096);}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette5, #4A5568);font-family:var( --global-body-font-family, inherit );font-weight:300;color:var(--global-palette5, #4A5568);}.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items260739_9c7cfe-74 ul.kt-svg-icon-list .kt-svg-icon-list-single{border-radius:50%;border-width:0px;border-style:solid;padding:1px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items260739_9c7cfe-74 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-260739_75cc62-0c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_75cc62-0c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Recommandations concr\u00e8tes sur la technique, les contenus et la structure du site.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_2745b9-f6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_2745b9-f6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Accompagnement de votre \u00e9quipe ou de votre prestataire pour la mise en \u0153uvre.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-260739_29a909-c0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-260739_29a909-c0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_x kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 0c-2.21 0-4 1.79-4 4s1.79 4 4 4 4-1.79 4-4-1.79-4-4-4zm-1.5 1.78l1.5 1.5 1.5-1.5.72.72-1.5 1.5 1.5 1.5-.72.72-1.5-1.5-1.5 1.5-.72-.72 1.5-1.5-1.5-1.5.72-.72z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Optimisation continue des pages strat\u00e9giques (cat\u00e9gories, pages, articles blog).<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_defis_specifiques_du_SEO_pour_les_hotels\"><\/span><strong>Les d\u00e9fis sp\u00e9cifiques du SEO pour les h\u00f4tels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le secteur h\u00f4telier a ses propres particularit\u00e9s, et le SEO doit s\u2019adapter \u00e0 ces sp\u00e9cificit\u00e9s. Voici quelques d\u00e9fis auxquels vous pourriez \u00eatre confront\u00e9 :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_La_concurrence_des_OTA\"><\/span><strong>1. La concurrence des OTA<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les OTA investissent massivement dans le SEO et occupent souvent les premi\u00e8res positions sur Google. Cela peut sembler d\u00e9courageant, mais en vous concentrant sur des mots-cl\u00e9s locaux et de niche, vous pouvez rivaliser efficacement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Le_ciblage_local\"><\/span><strong>2. Le ciblage local<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La majorit\u00e9 des voyageurs recherchent des \u00e9tablissements proches de leur destination ou des attractions sp\u00e9cifiques. Il est donc crucial d\u2019optimiser votre site pour des recherches g\u00e9olocalis\u00e9es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Les_besoins_des_voyageurs\"><\/span><strong>3. Les besoins des voyageurs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les internautes ne veulent pas seulement savoir o\u00f9 se trouve votre h\u00f4tel. Ils recherchent des informations d\u00e9taill\u00e9es : services, activit\u00e9s \u00e0 proximit\u00e9, photos, avis clients, et offres sp\u00e9ciales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_La_saisonnalite\"><\/span><strong>4. La saisonnalit\u00e9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les recherches pour les h\u00f4tels fluctuent en fonction des saisons, des vacances, ou des \u00e9v\u00e9nements locaux. Une strat\u00e9gie SEO doit \u00eatre flexible pour s\u2019adapter \u00e0 ces variations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_piliers_dune_strategie_SEO_efficace_pour_un_hotel\"><\/span><strong>Les piliers d\u2019une strat\u00e9gie SEO efficace pour un h\u00f4tel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Optimisation_locale\"><\/span><strong>1. Optimisation locale<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pour un h\u00f4tel, le SEO local est absolument essentiel. Voici ce que je recommande :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimisez votre fiche Google My Business (GMB)<\/strong> : Ajoutez des photos professionnelles, vos horaires, et encouragez les avis clients. Ces \u00e9l\u00e9ments influencent directement votre position dans les r\u00e9sultats locaux.<\/li>\n\n\n\n<li><strong>Utilisez des mots-cl\u00e9s locaux<\/strong> : Par exemple, \u00ab\u00a0h\u00f4tel avec piscine \u00e0 Annecy\u00a0\u00bb ou \u00ab\u00a0chambre double vue mer Nice\u00a0\u00bb.<\/li>\n\n\n\n<li><strong>Tissez des liens avec des acteurs locaux<\/strong> : Nouez des partenariats avec des blogs ou des sites de tourisme pour obtenir des backlinks de qualit\u00e9.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Contenu_adapte_aux_voyageurs\"><\/span><strong>2. Contenu adapt\u00e9 aux voyageurs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les clients veulent des r\u00e9ponses \u00e0 leurs questions avant de r\u00e9server. Pensez \u00e0 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00e9diger des articles sur les attractions locales, comme \u00ab\u00a0Que faire autour de Bordeaux en 3 jours ?\u00a0\u00bb.<\/li>\n\n\n\n<li>Proposer des guides de voyage ou des itin\u00e9raires gratuits.<\/li>\n\n\n\n<li>Mettre en avant vos offres sp\u00e9ciales, comme \u00ab\u00a0Week-end romantique \u00e0 Strasbourg\u00a0\u00bb.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Optimisation_technique\"><\/span><strong>3. Optimisation technique<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Votre site doit offrir une exp\u00e9rience optimale aux utilisateurs. Assurez-vous que :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les pages se chargent rapidement.<\/li>\n\n\n\n<li>Le design soit responsive pour une navigation sur mobile.<\/li>\n\n\n\n<li>Les balises titre, m\u00e9ta descriptions, et URL soient optimis\u00e9es pour vos mots-cl\u00e9s.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Gestion_des_images\"><\/span><strong>4. Gestion des images<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dans l\u2019h\u00f4tellerie, les photos jouent un r\u00f4le cl\u00e9. Utilisez des images de qualit\u00e9 et optimisez-les pour le SEO :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Renommez vos fichiers avec des mots-cl\u00e9s pertinents, comme \u00ab\u00a0h\u00f4tel-chambre-double-vue-mer.jpg\u00a0\u00bb.<\/li>\n\n\n\n<li>Ajoutez des balises alt pour d\u00e9crire chaque image.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pourquoi_faire_appel_a_un_consultant_SEO_pour_votre_hotel\"><\/span><strong>Pourquoi faire appel \u00e0 un consultant SEO pour votre h\u00f4tel ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vous vous demandez peut-\u00eatre : \u00ab\u00a0Puis-je g\u00e9rer le SEO de mon h\u00f4tel seul ?\u00a0\u00bb Oui, c\u2019est possible, mais cela demande du temps, des comp\u00e9tences techniques, et une veille constante. En faisant appel \u00e0 un consultant SEO, vous gagnez :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Un regard expert<\/strong> : Un sp\u00e9cialiste conna\u00eet les subtilit\u00e9s de l\u2019optimisation dans le secteur h\u00f4telier.<\/li>\n\n\n\n<li><strong>Une strat\u00e9gie sur mesure<\/strong> : Chaque h\u00f4tel est unique, et un consultant peut adapter sa strat\u00e9gie \u00e0 vos besoins sp\u00e9cifiques.<\/li>\n\n\n\n<li><strong>Des r\u00e9sultats mesurables<\/strong> : Avec des outils d\u2019analyse, vous pouvez suivre l\u2019impact de vos efforts SEO.<\/li>\n<\/ul>\n\n\n\n<p>\u00c0 mon avis, investir dans un consultant SEO est une d\u00e9cision judicieuse pour maximiser vos r\u00e9servations directes tout en vous concentrant sur ce que vous faites de mieux : accueillir vos clients.<\/p>\n\n\n\n<p><strong>Combien de temps faut-il pour voir des r\u00e9sultats ?<\/strong><br>En g\u00e9n\u00e9ral, vous commencerez \u00e0 observer des am\u00e9liorations apr\u00e8s 3 \u00e0 6 mois, mais les r\u00e9sultats durables prennent du temps.<\/p>\n\n\n\n<p><strong>Est-ce que le SEO est rentable ?<\/strong><br>Absolument. Le SEO r\u00e9duit votre d\u00e9pendance aux OTA, ce qui se traduit par une augmentation de votre rentabilit\u00e9.<\/p>\n\n\n\n<p><strong>Un petit h\u00f4tel peut-il rivaliser avec les grandes cha\u00eenes ?<\/strong><br>Oui, en ciblant des mots-cl\u00e9s locaux et en proposant un contenu unique, m\u00eame un petit h\u00f4tel peut se d\u00e9marquer.<\/p>\n\n\n\n<p>Le SEO est un levier puissant pour tout h\u00f4tel cherchant \u00e0 augmenter ses r\u00e9servations directes et r\u00e9duire sa d\u00e9pendance aux OTA. Avec une strat\u00e9gie bien pens\u00e9e, vous pouvez am\u00e9liorer votre visibilit\u00e9, attirer plus de clients, et renforcer votre r\u00e9putation en ligne. Si vous souhaitez en discuter ou obtenir un audit SEO gratuit, je serais ravi de vous accompagner.<\/p>\n\n\n<span style=\"font-size: 32px;\">R\u00e9f\u00e9rencement par secteur d'activit\u00e9<\/span>\r\n<ul>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/consultant-seo-cbd\/\">Agence SEO CBD<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/consultant-seo-immobilier\/\">Agence SEO immobilier<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/seo-chirurgien-esthetique\/\">Agence SEO chirurgien esth\u00e9tique<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/seo-hotel\/\">Agence SEO h\u00f4tel<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/seo-veterinaire\/\">Agence SEO v\u00e9t\u00e9rinaire<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/seo-deratisation\/\">Agence SEO d\u00e9ratisation<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/seo-avocat\/\">Agence SEO avocat<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/seo-camping\/\">Agence SEO camping<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.joseperez.fr\/seo-pharmacie\/\">Agence SEO pharmacie<\/a><\/li>\r\n<\/ul>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Vous \u00eates propri\u00e9taire ou gestionnaire d\u2019un h\u00f4tel, et vous cherchez des solutions pour attirer plus de clients sans d\u00e9pendre des OTA comme Booking ou Expedia ? Vous \u00eates au bon endroit. Le SEO, ou r\u00e9f\u00e9rencement naturel, est une strat\u00e9gie incontournable pour am\u00e9liorer votre visibilit\u00e9 en ligne, augmenter vos r\u00e9servations directes, et r\u00e9duire vos co\u00fbts li\u00e9s&#8230;<\/p>","protected":false},"author":1,"featured_media":251855,"parent":251919,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","rank_math_title":"Consultant SEO h\u00f4tellerie +17 ans d'exp\u00e9rience","rank_math_description":"D\u00e9couvrez comment une strat\u00e9gie SEO sur mesure peut aider votre h\u00f4tel \ud83d\ude80 \u00e0 attirer des clients \u2706 06 31 37 55 04","rank_math_focus_keyword":"seo hotel","rank_math_canonical_url":"","rank_math_robots":"","footnotes":""},"class_list":["post-251854","page","type-page","status-publish","has-post-thumbnail","hentry"],"rank_math_description":"D\u00e9couvrez comment une strat\u00e9gie SEO sur mesure peut aider votre h\u00f4tel \ud83d\ude80 \u00e0 attirer des clients \u2706 06 31 37 55 04","rank_math_title":"Consultant SEO h\u00f4tellerie +17 ans d'exp\u00e9rience","_links":{"self":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/pages\/251854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/comments?post=251854"}],"version-history":[{"count":7,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/pages\/251854\/revisions"}],"predecessor-version":[{"id":260894,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/pages\/251854\/revisions\/260894"}],"up":[{"embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/pages\/251919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/media\/251855"}],"wp:attachment":[{"href":"https:\/\/www.joseperez.fr\/en\/wp-json\/wp\/v2\/media?parent=251854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}